To attract their target audience of 6th form students, the author sent out a questionnaire to learn what aspects would grab their attention. Respondents said a bright, colorful color scheme and masthead would attract attention on shelves. The main image in a common room setting and headlines on the left third address the audience by showing content is about them and their interests.

1. Q5. How did you attract/address your target audience?
I have had to attract my target audience by understanding the way which they
live and how they think. I sent out a questionnaire so I could learn what sort of
things the target audience wanted to see in the magazine and what aspects would
grab their attention. They all said that the colour scheme is a big factor in
attracting your target audience. I have had to use a bright colourful colour
scheme which if the magazine was just sat on a shelf it
would grab your attention and make you read it. I also
used a bright colourful masthead which is unique to my
magazine and stands out from the back ground of the magazine. This attracts the
target audience as they have to see the large title and see that it is the 6th form
magazine and will be able to relate to the name.
The main image I have used grabs the attention of the audience and would make
them want to pick up the magazine as they would be able to see that the main
image photo was taken in the common room and can see that it is students in the
photograph. This would then make them want to read the article which follows as
it would no doubt be about people just like them. I think that this is important as
it focuses what the magazine is about and I think this is important as it represents
what my magazine is all about and attracts the audience as it shows it’s all about
them.
The left third I have used shows the top headlines in the
magazine and I think this is important as it addresses the
audience and tells them what is in the magazine and what type
of articles are in the magazine and this address the audience as
it shows all of the important things which they will want to
read it. I think this is one of the most important things on a
magazine as this is what will catch the audience’s attention and
if they don’t like the headlines in the magazine then they won’t
want to read the magazine.