The document discusses how the author addressed their audience in their magazine product. They aimed to attract a mainstream pop music audience, similar to magazines like Billboard and Blender. Models were dressed in typical, relatable outfits seen on the high street. Fonts and presentation had a quirky, bold style to represent pop music. The clean layout and style of the models portrayed an accessible image to appeal to a wide mainstream audience, rather than a niche market. Changes between rough cuts and the final product improved the professional appearance and representation of the genre.