Media Evaluation - Q4

1. Question 4: How did you use
media technologies in the
construction and research,
planning and evaluation
stages?
By Natasha

2. Research and Planning
 For research and planning I mainly had to use YouTube to look at my case study
music videos, for example The Weeknd – Wicked Games music video, which I
had to watch and analyse to get inspiration for my music video. This was very
useful in helping me create ideas, for example getting the ideas of shadows
through the Wicked Games case study.
 I also used google images to gather pictures of CD covers and music posters
which helped me with my case study for my print products. This helped me to
gather ideas on the typical conventions used in these products so I knew
what would be best to include in the print products, for example the typical
shots used on front covers of CD’s or font sizes.
 We also used google to search up the lyrics for our chosen song and then used
that to decide on what scenes to put where and how the music video will
flow.
 Moodle was used to download schedules and other key documents that were
needed in planning. For example the layout needed for print products.
 We used emails and whatsapp to communicate with each other when
planning.


3. Construction
 Before we began filming we had an introduction to the DSLR/Canon cameras
to know how to deal with lighting and film. We did a practise video to test it
out and it helped me to develop various skills in using these cameras. I
learned about light exposure and changing the lighting to fit what is desired.
For example if there is a lower number on the aperture then the lighting will
be brighter. Likewise if the ISO is on a higher number then the lighting will
also be brighter and it will also affect the grain on the camera. This
knowledge helped me to develop my skills and helped with filming and
making sure the lighting looked natural.
 We also used the studios in construct our music video and print products. We
developed skills in using and setting up lighting and also using the TV studio
lighting which was more challenging because there was so much more.
 In the TV studio we plugged the music in to play in the speakers so that it’ll be
easier to film and help the artist lip sync.

4. Editing
 We used Final cut pro to put together and edit our music video. This was a
new technology to me so it was more difficult to use but whilst editing
the music video I was able to develop skills in using this technology. We
used it for cutting parts of the video and placing different scenes
together. To make it flow smoothly we added transitions on final cut pro.
We was also able to add effects, such as our bad TV effect. Final cut pro
is a really creative and useful technology.
 We used Photoshop in constructing our print products. I was given the task
of making the front cover of the CD. I was able to create the front cover
with the images and text and also add the shadow images on to the
cover. We was able to edit some images, e.g. turning the brightness
down to fit our dark theme or making the shadow background
transparent so it can go on top of the image without it being
noticeable.

5. Presenting
 I used various technologies to present my technologies and information. I
used a lot of Prezi which is like an online PowerPoint but is more creative
and quite easy in constructing presentations. Prezi helped me with
displaying my information in a neat and smooth way.
 I used slideshare which is putting Microsoft PowerPoint online, which is also
easy and gives me simple layouts.
 I used Powtoon in displaying my information for another evaluation which
allows me to be more creative and is quite easy to use however it had
more of a movie presentation that a slideshow presentation which may
not be in favour for when I’m trying to show a lot of information.
 I used YouTube to present the music video and other feedback videos. This
makes it easy to embed into other technologies and share with people.
 I used blogger to present all my information and technologies. Blogger is a
useful technology as it allows me to share all my other technologies.
Blogger also allows me to get feedback and for me to feedback easily
which is useful when I need to get criticism or good feedback.


6. Presenting
 I used various technologies to present my technologies and information. I
used a lot of Prezi which is like an online PowerPoint but is more creative
and quite easy in constructing presentations. Prezi helped me with
displaying my information in a neat and smooth way.
 I used slideshare which is putting Microsoft PowerPoint online, which is also
easy and gives me simple layouts.
 I used Powtoon in displaying my information for another evaluation which
allows me to be more creative and is quite easy to use however it had
more of a movie presentation that a slideshow presentation which may
not be in favour for when I’m trying to show a lot of information.
 I used YouTube to present the music video and other feedback videos. This
makes it easy to embed into other technologies and share with people.
 I used blogger to present all my information and technologies. Blogger is a
useful technology as it allows me to share all my other technologies.
Blogger also allows me to get feedback and for me to feedback easily
which is useful when I need to get criticism or good feedback.
