This document discusses the target audience and how to attract them for a media product focused on Brit Pop music. The target audience is male students aged 18-20 with an interest in Brit Pop music and local bands. The ideal reader is described as liking this type of music, socializing with friends, going to pubs and local music venues. The product would attract this audience through its cover featuring an attractive model, bold red and white design that stands out, cover lines about Gallagher's and new acts, and a stereotypical MOD tag line.

1. Question 4 and 5.
WHO WOULD BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT AND HOW WOULD IT
ATTRACT YOUR AUDIENCE?

2. Target Audience
My media product would broadly target a male
student aged audience with an interest in Brit Pop
music. This certain demographic audience would
benefit from my magazine as it relates to both the
origins of Brit Pop and the new artists that are being
related and categorised in a Brit Pop genre such as
Noel Gallagher‟s High Flying Birds and Beady Eye.

3. My Ideal Reader
My ideal reader for my media product would be a teenage
boy aged 18, who has a huge taste in music, especially
Brit Pop and interested in today‟s current Brit Pop/Indie
bands. They‟d like hanging around with friends, have an
interest in girls and would regularly take trips to their
local pub and watch current local bands when possible.
In Portsmouth they‟d like going to the Wedgewood
Rooms and see local bands like Mojo Dollar, Cojacks
Revenge and Dave Barrett. They‟d also take a lot of pride
in their appearance, especially their hair cut and style. It
would be reasonably long, shabby and messy to get that
„bed head‟ look.

4. Mood Board
(To reflect my target audience‟s other interests.)

5. Other types of media my audience would consume
My target audience would probably read a newspaper
every other day of the week and it would most likely be
The Sun purely for entertainment value and for the
Bizarre column which sometimes mentions and
Indie/Mod band or celebrity. They‟d also constantly
download latest albums and singles to put on their iPod‟s
or iPhone‟s and would of probably heard the latest music
on Q Radio or Radio 1‟s later shows as this would be
another media they would consume. They‟d watch the
music television channels and probably documentaries
on The Beatles and John Lennon and would be interested
in comedians such as Jack Whitehall as he‟s a young
student(ish) comedian and my audience could relate to
his dry humour.

6. What would they do in their spare time?
 Part-time job (minimum wage)
 Socialise with friends
 Go to the pub (to consume alcohol and/or listen to
local bands)
 Go to see local bands at the local music room and
guildhall.
 Surf the internet (to browse clothes, music festival
line-ups, look at the latest music chart and artists)
 Probably smoke and consume alcohol often.

7. What people have said about my media product.
 “I‟d pick that up off the shelf because of the colour
scheme, it attracts me too it.” – Student aged 17.
 “I like the picture on the
front, that‟s what would
attract me. He looks good”
Female Student aged 17.
 “I could see this advertised down my pub and yeah I‟d
happily sit and read this with a pint.” – Male 19 Year Old.
 “I like the aggressive cover line, and because I
recognise that quote, I‟d want to read more in to it.” –
Student aged 18 Years Old.

8. How my product attracts my audience.
My master head
attracts the audience The price would attract
because of the red on my audience because it
white so it‟s clear to is cheaper than current
read and stands out music magazine lines on
from everything else the shelves at the
on my cover. moment.
The cover lines would
attract my audience
because they are
My main image would attract my
related to my MOD
audience because he‟s an
theme and my target
attractive model with a clear
audience would be
defined fashion sense, relating to
interested in the
the MOD scene.
Gallagher's, tributes
and new acts.
This is to attract my
target audience and
make it clear that it s a
MOD special
magazine so the right
audience would pick it This TAG line would attract my
up off the shelf. target audience because it is a
stereotypical MOD line that would
be said by a Brit Pop front man.