This document provides details about the target audience and distribution methods for a proposed magazine. The primary audience is teenagers aged 14-20 who enjoy indie and rock music. The magazine will be distributed nationwide through Bauer Media and have an online presence including a website, app, and social media pages. It will also be promoted at major music festivals to further expand its readership.

2. I aimed my
magazine at
Who spend
money on
Who go to
gigs
Influenced
by
Who like to
shop at
Male and
female
Live in the city
Who know
what music
they listen to
Question 1

3. Main audience
My main audience that I would have my magazine aimed at is teenagers from the ages of 14
to around 20 years of age because the content my not be suited to a younger audience
because of the language and the content and will probably be in full time at their last year at
high school up to college and university. The audience would be a reader of magazines like
NME and kerrang, from being a fan of this genre of music I had a idea of my ideal magazine
audience which would be interested in my type of music and content. But also to make a two
genre type of magazine I have had it as a rock/indie magazine to that I have two different
audience and this magazine will involve two different types of content to suit to both.

4. Secondary audience
Because my magazine is two genres joined into one then for my second audience then it will
be very similar to my audience for rock music but will have different tastes of clothing and
other types of products, like people who listen to indie music will probably choose to buy
clothes like Nike , vans etc. which are very mainstream brands, but people who listen to
rock music will actually buy products from smaller brand or shops that aren’t as popular as
other brands

5. How does your media product represent particular
social groups?

6. How does your media product represent particular social groups
My media product represents particular social groups by having articles that will feature
things that will attract people from social groups that my magazine is aimed at which is
mainly aimed at people who are into indie/rock music. I have used very dark to represent the
type of people that the magazine is aimed at and the main colours people from this social
group would more than likely wear when they go out with friends, also the emotion that
lizzie is showing on the front cover is like very angry and with the hand sign she is doing is
very common with this type of person which will represent that typical type of social group
as angry and crazy people.
Another point is that in my magazine there is would be a lot of offers for gig and festival
tickets which could show that my audience are very social by going to gigs and festivals with
friends and meeting new people

7. Average rock artists & fans
appearance

8. What kind of media institution might distribute your
media product and why?

9. distribution
To distribute my magazine I will be using a large company so that I will be able to ship the
publication to a variety of different countries so that I can boost my audience to other people
so that I will have a larger fan base and the company I will be using is Bauer media because
they are very large company that already distributes major magazines like kerrang and Q
magazine and are a very well known magazine which means that it would be hopefully
distributed in a similar way to those magazines

10. website
Another way that I will be distributing my magazine is by having an online presences like
having a website that will give the readers of my magazines a website that will give them a
hotspot for a new news on bands and artist and also have content from the magazine but a
small size with less information so that it isn’t another online copy that the reader has
already gone and bought, but will be a small preview. On the main page there will be a
constantly refreshing twitter and Facebook feed of readers of the magazine messaging or
tweeting the magazine about questions and other comments that people on the magazine
can read through.

11. Apple and android app
I will create a iPhone and a android app that will be
available to everyone on the app store or the android
equivalent that will be free and will allow readers to look
at stories and up to date information that will be available
through 3G and Wi-Fi but will not work if you don’t have
any of these things.
But so that readers wont have any advertisements
annoying and bugging them then they can up grade for
£0.90 which will be the same app but will not have any
advertisements annoying them .This app will also on the
app store for I pad or any later model and the MacBook
and iMac series which will cost £0.69

12. Other types of promotion
As well as having a website and mobile
app I will be promoting my magazine at
major festivals like Leeds and
Glastonbury in 2014 which will be shown
on some of the main screens between
acts and also there will be a stand for fans
to come and buy merchandise and copies
of the magazines, the reason for this is
because it will be seen by a lot of people
which should help to promote the
magazine and should gather a larger base
of readers.
pp

13. Facebook and twitter
Because social networking is becoming increasingly popular with teenagers and other young
people then it would be easier for our readers to reach us if we had a Facebook and twitter
pages where are readers can interact with us and other readers of the magazine.
Also because social networking sites are so popular there will be competitions and other
thing being done on these page that allow readers to win prizes that aren’t being done in the
article almost like separate competitions

14. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?

15. Question 4
In what way does your media product
use, develop or challenge forms and
conventions of real media products ?
On my product I have used some of the conventions of a real magazine by having a most
items that you would expect to see on real magazines like ‘NME’ or ‘kerrang’ like a main
image or a masthead like what I have used which fit in with my particular genre. on my
front cover I have used my own colour scheme to match with some of the main colour
that you would tend to see in this genre of music and I have consistently used these
through out the magazine, also on my front cover I have used a skyline at the top of my
cover advertising a competitions instead of using a pug which would take up room for my
other items, but when comparing my product to real magazines there was big difference
in quality because my magazine was missing a lot of convention that mine should have
had for example on the ‘NME’ magazines below they have used pull quotes which I
haven't used which shows I haven't developed some of the conventions that you would
usually see on a music magazine, also some of the text on the real magazines are fit in
better with rest of the front cover because they have used a vary of different colours and I
have only used three throughout my whole magazine. On my front cover I have mainly
used some of the common conventions that are used in a music magazine I haven’t
developed my ideas to be different.

16. Contents page
My content s page was layout was very simple but I used some of the common
conventions for a contents page like having an advertisement for a subscription to
the magazine so with the exact price and for the reader who has bought this
magazine a offer so that they can get the subscription for cheaper which many
magazines still do offer to their customers.
I have used house style through out my magazine and stays consistent on my
contents page and I have use these colours on the right places of the contents, also I
have changed the colour of text to show some of the more significant parts. For the
subscription advert I have used a bright red banner so that the text will stand out for
the rest, and it will be the first thing the reader will see on the page. The main image
I have used was is to show the artist who is the main story/interview in this
magazine which is why she is featured on the front cover and contents page.

17. Front covers

18. contents

19. How did you attract/ address your audience?

20. masthead
Price/barcode
Eye contact
Colour scheme
features

21. I have used a black
masthead to contrast
from the white
background so that is
stands out to a reader
also on the main
image I have used
white text so that is
will not blend in with
the dark clothing if I
was using a darker
colour.
Through out the
magazine I have
used house style
to keep the
magazine
consistent and
not look
professional
because I
haven't used the
same colours
I have used the
word ‘win’ to draw
the reader in
because when a
person will look at
the cover of this
magazine they will
automatically look
at the top.
Also at the bottom of
the cover I have used
logos of social
networking sites
because readers know
will be on those the
social sites

22. AGE
The magazine is aimed at teenagers aged between 14 and
19 years old because the content and stories are mainly
aimed at that age and the artists will be mainly their
taste of music.
GENDER
For my magazine I have made it so that it is for both
genders and it not aimed mainly at so that any one male
or female can read the articles.
GENRE
The genre is indie/rock but is mainly aimed at rock
music which is shown on the front cover my lizzie’s
emotions and hand sign.

23. On the contents page I have
used the same font as my mast
head on the front cover to
continue the house style
through out the publication.
I have advertised a
subscription on the
contents page which
gives the reader
promotional code to get
the subscription
cheaper which could the
reader by more or pay
for a annual
subscription if they like
the magazine