Billboard magazine will serve as the model for the music magazine. Billboard has been publishing since 1894 and is considered the primary source of information on music trends and innovation. It provides background information on artists and trends for a variety of music professionals. The new magazine will take inspiration from Billboard's content pages and style, including featuring an artist from the author's college on the cover to make them seem famous. Billboard is owned by a diversified media company with assets in music, entertainment, and advertising industries.