Artist Research
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Chance The Rapper is a 24-year-old independent rapper and producer from Illinois known for his noticeable style and expensive brands. As an independent artist, he keeps all profits but must promote himself, which is difficult. His target audience is the younger generation interested in rap. He has won 13 awards including a Grammy for best new artist.
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Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
The music industry intro
The document discusses an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style. Davis is signed to Ill Gotten Records and got his big break on YouTube and Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music to change his life. His target audience is teenagers and he has not won any awards. The document then discusses typical job roles at a record label, including CEO, A&R, marketing, and sales roles.
The music industry intro
This document provides information about an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style featuring tracksuits. Davis is signed to Ill Gotten Records and gained popularity through his YouTube videos and appearances on Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music as a way to change his life. His target audience is teenagers and he has not yet won any awards. The document also outlines the typical job roles at a record label, such as CEO, A&R, marketing, and sales.
The music industry introduction case study
My research into the music industry and the representation of artists and the record label of Atlantic records including the rapper Omar pineiro.
Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Music industry research
Travis Scott is a hip hop artist who signed with Epic Records in 2012. Some of his notable achievements include being nominated for Best Mixtape in 2015 and winning People's Champ Award at the 2016 BET Hip Hop Awards. Epic Records was founded in 1953 focusing on classical and jazz but now includes genres like pop, rock, R&B and hip hop. It is one of the largest record labels in the world and is a subsidiary of Sony Music Entertainment. Key jobs at a record label include CEO, vice presidents for different departments, accounting, legal, A&R, artist development, marketing, publicity, promotion and sales.
Reuben Jay - Jack & Maddie
Reuben J is a 19-year-old indie/alternative musician who writes his own music. To promote his unique style and talent, the document outlines several promotion strategies, including radio air time, interviews, gigs, posters, magazines, and social networking. The goal is to establish Reuben J's identity while tapping into the popularity of similar artists like Jack Johnson, Jason Mraz, Florence and the Machine, and Ellie Goulding. A prototype poster is also presented that is designed to portray Reuben J as a natural talent and represent his genre and style through its coherent color scheme and image.
Music industry research
Travis Scott is a hip hop artist born in 1992 in Houston, Texas. He signed his first major record label deal with Epic Records in 2012. Some of his notable achievements include being nominated for a Best Mixtape award in 2015 and winning a People's Champ Award in 2016.
Epic Records is one of the largest record labels in the world, founded in 1953 focusing initially on classical and jazz but now including genres like pop, rock, R&B and hip hop. Successful artists signed to Epic include DJ Khaled, Travis Scott, and 21 Savage.
Key roles at a record label include the CEO who oversees the general direction, Vice Presidents who manage different departments, an accounting department
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Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
The music industry intro
The document discusses an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style. Davis is signed to Ill Gotten Records and got his big break on YouTube and Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music to change his life. His target audience is teenagers and he has not won any awards. The document then discusses typical job roles at a record label, including CEO, A&R, marketing, and sales roles.
The music industry intro
This document provides information about an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style featuring tracksuits. Davis is signed to Ill Gotten Records and gained popularity through his YouTube videos and appearances on Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music as a way to change his life. His target audience is teenagers and he has not yet won any awards. The document also outlines the typical job roles at a record label, such as CEO, A&R, marketing, and sales.
The music industry introduction case study
My research into the music industry and the representation of artists and the record label of Atlantic records including the rapper Omar pineiro.
Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Music industry research
Travis Scott is a hip hop artist who signed with Epic Records in 2012. Some of his notable achievements include being nominated for Best Mixtape in 2015 and winning People's Champ Award at the 2016 BET Hip Hop Awards. Epic Records was founded in 1953 focusing on classical and jazz but now includes genres like pop, rock, R&B and hip hop. It is one of the largest record labels in the world and is a subsidiary of Sony Music Entertainment. Key jobs at a record label include CEO, vice presidents for different departments, accounting, legal, A&R, artist development, marketing, publicity, promotion and sales.
Reuben Jay - Jack & Maddie
Reuben J is a 19-year-old indie/alternative musician who writes his own music. To promote his unique style and talent, the document outlines several promotion strategies, including radio air time, interviews, gigs, posters, magazines, and social networking. The goal is to establish Reuben J's identity while tapping into the popularity of similar artists like Jack Johnson, Jason Mraz, Florence and the Machine, and Ellie Goulding. A prototype poster is also presented that is designed to portray Reuben J as a natural talent and represent his genre and style through its coherent color scheme and image.
Music industry research
Travis Scott is a hip hop artist born in 1992 in Houston, Texas. He signed his first major record label deal with Epic Records in 2012. Some of his notable achievements include being nominated for a Best Mixtape award in 2015 and winning a People's Champ Award in 2016.
Epic Records is one of the largest record labels in the world, founded in 1953 focusing initially on classical and jazz but now including genres like pop, rock, R&B and hip hop. Successful artists signed to Epic include DJ Khaled, Travis Scott, and 21 Savage.
Key roles at a record label include the CEO who oversees the general direction, Vice Presidents who manage different departments, an accounting department
Record label rolls
The document outlines different roles within a record label including the Director of A&R who finds new artists and controls musical direction, the General Manager who makes main decisions controlling marketing, budgeting, distribution and promotions, and the Director of Publicity who manages publicity campaigns. Other roles include the legal department handling contracts, artist relations developing careers, marketing managers overseeing album marketing, social media managers running social media, and sales representatives selling albums and merchandise.
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to define his target audience for a presentation. It discusses Jay-Z's background, success, and collaborations. It then analyzes Jay-Z's changing audience demographics from focusing on African Americans to a more mainstream, diverse audience. The document also identifies several psychographic profiles that resonate with Jay-Z's music and image, including The Explorer, The Aspirer, and The Succeeder. It matches various artists with each psychographic profile based on the artists' styles and personas. The document concludes that Jay-Z's song "Young Forever" would appeal to The Aspirer psychographic due to its themes of youth and status, as well as
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to help target an audience for a presentation about him. It discusses Jay-Z's background and success as a rap artist and businessman. It then examines Jay-Z's target demographics, noting that his audience has expanded from an initial niche to a more mainstream following as his popularity and collaborations have increased. The document also includes descriptions of seven psychographic profiles and provides examples of artists that align with each profile to help identify which profiles would be most receptive to Jay-Z's music.
A2 Target Audience Presentation
This document provides information about the American rapper Jay-Z, including biographical details and his career and collaborations. It discusses Jay-Z's target demographics, noting that initially his audience was African Americans from urban areas but that his popularity grew to wider ages and ethnic groups. The document then profiles Jay-Z using various psychographic categories ("The Explorer", "The Aspirer", etc.) and provides examples of other artists that align with each type. It concludes that Jay-Z's song "Young Forever" would appeal to the psychographic type of "The Aspirer" due to its focus on image and status, as well as the mainstream youth market that Jay-Z now targets due to his broad success.
Label research.
XL Recordings is an independent record label known for its diverse roster of artists across many genres. It allows artists more freedom to create the music they want without pressure to conform to commercial expectations. While it has less money for production than a major label, artists retain control over their music and image. For these reasons, the student concludes XL Recordings would be the best choice to represent their new indie-pop artist, as it prioritizes the music over profits and won't force the artist into a particular mold.
Record label report
The CEO is responsible for all major decisions at a record label, setting goals and guiding growth. They may also own or chair the board. A VP's role varies but generally heads departments, taking over if the CEO is absent. Accounting manages finances, working with HR on pay and supporting strategic decisions. Legal protects the label from lawsuits and handles artist contracts. A&R scouts talent, being the main contact for artists, relying on word-of-mouth over demos. Marketing exploits artists through promotion tours, ads, and getting music placed in media.
POWERPOINT PRESENTATION FA7ITH URBAN MUSIC 2016 UPDATE
This document provides information about P.G. Entertainment Group, a music company that has been in business for over 37 years. The company offers various music services including promotions, marketing, website development, and artist management. It has worked with many gospel, hip hop, R&B, and pop artists over the years, helping several artists earn Billboard nominations and chart placements. The company is now focused on working with a variety of gospel artists.
Roles at record label
There are several key roles within a record label's organizational structure. The CEO or President oversees the day-to-day operations of the label. Vice Presidents focus on specific departments like business affairs, legal, marketing, and artist development. Accountants manage finances and ensure legal compliance. The legal team drafts contracts between artists and the label. A&R staff scout new talent, oversee recordings, and assist with promotion. Marketing develops sales strategies while online/new media focuses on digital promotion. Art design creates album artwork. Publicity obtains media coverage to help artists gain exposure. Sales representatives drive physical and digital sales.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Target audience appeal
One Direction is a mainstream pop boy band signed to Syco and Columbia Records that targets females ages 18-29. They have an online store selling merchandise and their website allows fans to purchase songs. Lanterns on the Lake is an independent band signed to Bella Union that targets teens ages 16-25 of both genders. They sell merchandise on their website and fans can purchase singles and albums. Being signed to a mainstream label provides greater financial resources for promotion while independent labels offer more creative freedom but less funding for promotion.
Record labels
A record label markets, promotes, and distributes music recordings and videos. It coordinates production, manufacturing, and distribution. The label also enforces copyright protection, conducts talent scouting, and develops new artists. Our artist will sign with a major label like Cash Money Records, which will provide a bigger budget for promotion and wider audience reach. Cash Money specializes in hip hop/R&B and has signed popular artists like Drake, Nicki Minaj, and Lil Wayne. When making a music video, I need to consider using copyrighted music for non-commercial purposes only, such as posting on free platforms like YouTube without claiming ownership of the song.
ManM Electronic Press Kit
ManM is a hip hop artist and rapper from St. Louis who is now based in Los Angeles. He has been making music for over 10 years and has a monthly listener base of over 24,000 on Spotify and over 40,000 social media followers. His background provides contact information and details that he has been working as a professional artist for 10+ years under the name ManM.
Marketing an artist - Reuben J
Reuben J is a 19-year-old indie/alternative artist who writes his own music. He is described as having a unique talent and strong voice. The marketing team's research found that Jack Johnson and Jason Mraz have similar styles to Reuben J. Their goal is to promote Reuben J's identity while representing his laidback, hippie persona. They will promote him through radio airtime, interviews, gigs, posters, magazines, and social media to build fans in the UK initially and then expand to the US to reach his full potential. The prototype poster uses colors and images that portray Reuben J as a natural talent consistent with his genre and style.
Question 3 evaluation
The writer believes that Prometheus Global Media, known for distributing Billboard magazine and other publications focused on music and film, could also distribute their new magazine focusing solely on new artists, as this approach could challenge Billboard and increase Prometheus' revenue. Prometheus Global Media is based in New York and distributes magazines like The Hollywood Reporter and Backstage, in addition to Billboard. Billboard is an American magazine founded in 1894 that initially covered bill posting but shifted to focusing on the music industry in the 1960s, proving to be a good business decision.
Job roles of record labels
There are several key job roles at a record label. The CEO oversees the overall direction and business of the record label company. Under the CEO, there are vice presidents who manage different departments like business affairs, legal, marketing, and artist and repertoire. Each department has specific responsibilities like managing finances, contractual issues, developing and signing new artists, creating marketing plans, and arranging publicity opportunities. Departments work together to manage all aspects of developing, promoting, and selling music.
A2 research : music advert.
This document discusses the codes and conventions of music magazine advertisements. It explains that the primary purpose of music magazine ads is to promote a new song, album, EP, or artist. To appeal to the target audience, the ad needs to be eye-catching and stand out. Different artists may have different target demographics, like young adults for Catfish and the Bottlemen versus young girls for One Direction. The main conventions included in music magazine ads are the artist name, song/album title, image, and release date. Other common conventions are details on where to purchase the item, quotes from the artist, the record label logo, reviews, social media links, and tour dates if applicable. Ads also usually have consistent
Magazine advert research
The document provides recommendations for designing an effective magazine advertisement including featuring the artist's name and picture more prominently than the album title to draw attention, using consistent bold colors throughout to stand out, positioning the artist's image and name boldly to portray them as strong and independent, and including details like retailer information and review ratings to provide purchase options and credibility.
The 1975 (task 1)
The 1975 is a British alternative rock band consisting of lead singer Mathew Healy, drummer George Daniel, guitarist Adam Hann, and bassist Ross Macdonald, who range in age from 27-29 years old. They are signed to Dirty Hit Records after struggling for seven years to find a label that felt they were radio-friendly. While their image was originally darker, they later embraced a more colorful aesthetic. The band has gained popularity and awards in recent years, winning Best British Band at the 2017 Brit Awards, despite saying they do not target a specific audience.
Record label job roles
The record label roles include the CEO who oversees the general direction and strategy of the company. The vice president assists the CEO and can take their place in their absence. The business affairs department handles finances like accounting, banking, and taxes. The A&R department is responsible for finding and developing new talent by assisting with music production and album releases. The marketing department focuses on promotion through street teams, online promotion, design, and gaining radio play.
Mind map of artist ideas
The document outlines plans for a pop/rap/soul artist or band, suggesting they would be a female singer between 16-28 years old appealing to an audience of 14-19 year olds. Key details include pop, rap, and soul music styles similar to artists like Rihanna and Beyoncé, and portraying the singer as a strong role model through her appearance and positioning on album artwork.
THE MUSIC INDUSTRY INTRODUCTION CASE STUDY
Bryson Tiller is a 24-year-old American singer and songwriter who produces contemporary R&B, hip hop, and rap music and got his start independently releasing mixtapes before being signed to RCA Records in 2015, finding success with his breakout single "Don't" and debut album Trapsoul. He has since released a second album titled True to Self in 2017 to further critical and commercial acclaim.
Shady Records
Eminem, whose real name is Marshal Bruce Mathers, is a famous 44-year-old rapper who was signed to Dr. Dre's record label Aftermath Entertainment after gaining recognition from underground rap battles and becoming the runner up at the 1997 Rap Olympics; he has since founded his own label, Shady Records, which focuses on hip hop artists like Eminem, 50 Cent, and Yelawolf.
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What's hot
Record label rolls
The document outlines different roles within a record label including the Director of A&R who finds new artists and controls musical direction, the General Manager who makes main decisions controlling marketing, budgeting, distribution and promotions, and the Director of Publicity who manages publicity campaigns. Other roles include the legal department handling contracts, artist relations developing careers, marketing managers overseeing album marketing, social media managers running social media, and sales representatives selling albums and merchandise.
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to define his target audience for a presentation. It discusses Jay-Z's background, success, and collaborations. It then analyzes Jay-Z's changing audience demographics from focusing on African Americans to a more mainstream, diverse audience. The document also identifies several psychographic profiles that resonate with Jay-Z's music and image, including The Explorer, The Aspirer, and The Succeeder. It matches various artists with each psychographic profile based on the artists' styles and personas. The document concludes that Jay-Z's song "Young Forever" would appeal to The Aspirer psychographic due to its themes of youth and status, as well as
A2 Target Audience Presentation
This document provides information about the rapper Jay-Z to help target an audience for a presentation about him. It discusses Jay-Z's background and success as a rap artist and businessman. It then examines Jay-Z's target demographics, noting that his audience has expanded from an initial niche to a more mainstream following as his popularity and collaborations have increased. The document also includes descriptions of seven psychographic profiles and provides examples of artists that align with each profile to help identify which profiles would be most receptive to Jay-Z's music.
A2 Target Audience Presentation
This document provides information about the American rapper Jay-Z, including biographical details and his career and collaborations. It discusses Jay-Z's target demographics, noting that initially his audience was African Americans from urban areas but that his popularity grew to wider ages and ethnic groups. The document then profiles Jay-Z using various psychographic categories ("The Explorer", "The Aspirer", etc.) and provides examples of other artists that align with each type. It concludes that Jay-Z's song "Young Forever" would appeal to the psychographic type of "The Aspirer" due to its focus on image and status, as well as the mainstream youth market that Jay-Z now targets due to his broad success.
Label research.
XL Recordings is an independent record label known for its diverse roster of artists across many genres. It allows artists more freedom to create the music they want without pressure to conform to commercial expectations. While it has less money for production than a major label, artists retain control over their music and image. For these reasons, the student concludes XL Recordings would be the best choice to represent their new indie-pop artist, as it prioritizes the music over profits and won't force the artist into a particular mold.
Record label report
The CEO is responsible for all major decisions at a record label, setting goals and guiding growth. They may also own or chair the board. A VP's role varies but generally heads departments, taking over if the CEO is absent. Accounting manages finances, working with HR on pay and supporting strategic decisions. Legal protects the label from lawsuits and handles artist contracts. A&R scouts talent, being the main contact for artists, relying on word-of-mouth over demos. Marketing exploits artists through promotion tours, ads, and getting music placed in media.
POWERPOINT PRESENTATION FA7ITH URBAN MUSIC 2016 UPDATE
This document provides information about P.G. Entertainment Group, a music company that has been in business for over 37 years. The company offers various music services including promotions, marketing, website development, and artist management. It has worked with many gospel, hip hop, R&B, and pop artists over the years, helping several artists earn Billboard nominations and chart placements. The company is now focused on working with a variety of gospel artists.
Roles at record label
There are several key roles within a record label's organizational structure. The CEO or President oversees the day-to-day operations of the label. Vice Presidents focus on specific departments like business affairs, legal, marketing, and artist development. Accountants manage finances and ensure legal compliance. The legal team drafts contracts between artists and the label. A&R staff scout new talent, oversee recordings, and assist with promotion. Marketing develops sales strategies while online/new media focuses on digital promotion. Art design creates album artwork. Publicity obtains media coverage to help artists gain exposure. Sales representatives drive physical and digital sales.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Target audience appeal
One Direction is a mainstream pop boy band signed to Syco and Columbia Records that targets females ages 18-29. They have an online store selling merchandise and their website allows fans to purchase songs. Lanterns on the Lake is an independent band signed to Bella Union that targets teens ages 16-25 of both genders. They sell merchandise on their website and fans can purchase singles and albums. Being signed to a mainstream label provides greater financial resources for promotion while independent labels offer more creative freedom but less funding for promotion.
Record labels
A record label markets, promotes, and distributes music recordings and videos. It coordinates production, manufacturing, and distribution. The label also enforces copyright protection, conducts talent scouting, and develops new artists. Our artist will sign with a major label like Cash Money Records, which will provide a bigger budget for promotion and wider audience reach. Cash Money specializes in hip hop/R&B and has signed popular artists like Drake, Nicki Minaj, and Lil Wayne. When making a music video, I need to consider using copyrighted music for non-commercial purposes only, such as posting on free platforms like YouTube without claiming ownership of the song.
ManM Electronic Press Kit
ManM is a hip hop artist and rapper from St. Louis who is now based in Los Angeles. He has been making music for over 10 years and has a monthly listener base of over 24,000 on Spotify and over 40,000 social media followers. His background provides contact information and details that he has been working as a professional artist for 10+ years under the name ManM.
Marketing an artist - Reuben J
Reuben J is a 19-year-old indie/alternative artist who writes his own music. He is described as having a unique talent and strong voice. The marketing team's research found that Jack Johnson and Jason Mraz have similar styles to Reuben J. Their goal is to promote Reuben J's identity while representing his laidback, hippie persona. They will promote him through radio airtime, interviews, gigs, posters, magazines, and social media to build fans in the UK initially and then expand to the US to reach his full potential. The prototype poster uses colors and images that portray Reuben J as a natural talent consistent with his genre and style.
Question 3 evaluation
The writer believes that Prometheus Global Media, known for distributing Billboard magazine and other publications focused on music and film, could also distribute their new magazine focusing solely on new artists, as this approach could challenge Billboard and increase Prometheus' revenue. Prometheus Global Media is based in New York and distributes magazines like The Hollywood Reporter and Backstage, in addition to Billboard. Billboard is an American magazine founded in 1894 that initially covered bill posting but shifted to focusing on the music industry in the 1960s, proving to be a good business decision.
Job roles of record labels
There are several key job roles at a record label. The CEO oversees the overall direction and business of the record label company. Under the CEO, there are vice presidents who manage different departments like business affairs, legal, marketing, and artist and repertoire. Each department has specific responsibilities like managing finances, contractual issues, developing and signing new artists, creating marketing plans, and arranging publicity opportunities. Departments work together to manage all aspects of developing, promoting, and selling music.
A2 research : music advert.
This document discusses the codes and conventions of music magazine advertisements. It explains that the primary purpose of music magazine ads is to promote a new song, album, EP, or artist. To appeal to the target audience, the ad needs to be eye-catching and stand out. Different artists may have different target demographics, like young adults for Catfish and the Bottlemen versus young girls for One Direction. The main conventions included in music magazine ads are the artist name, song/album title, image, and release date. Other common conventions are details on where to purchase the item, quotes from the artist, the record label logo, reviews, social media links, and tour dates if applicable. Ads also usually have consistent
Magazine advert research
The document provides recommendations for designing an effective magazine advertisement including featuring the artist's name and picture more prominently than the album title to draw attention, using consistent bold colors throughout to stand out, positioning the artist's image and name boldly to portray them as strong and independent, and including details like retailer information and review ratings to provide purchase options and credibility.
The 1975 (task 1)
The 1975 is a British alternative rock band consisting of lead singer Mathew Healy, drummer George Daniel, guitarist Adam Hann, and bassist Ross Macdonald, who range in age from 27-29 years old. They are signed to Dirty Hit Records after struggling for seven years to find a label that felt they were radio-friendly. While their image was originally darker, they later embraced a more colorful aesthetic. The band has gained popularity and awards in recent years, winning Best British Band at the 2017 Brit Awards, despite saying they do not target a specific audience.
Record label job roles
The record label roles include the CEO who oversees the general direction and strategy of the company. The vice president assists the CEO and can take their place in their absence. The business affairs department handles finances like accounting, banking, and taxes. The A&R department is responsible for finding and developing new talent by assisting with music production and album releases. The marketing department focuses on promotion through street teams, online promotion, design, and gaining radio play.
Mind map of artist ideas
The document outlines plans for a pop/rap/soul artist or band, suggesting they would be a female singer between 16-28 years old appealing to an audience of 14-19 year olds. Key details include pop, rap, and soul music styles similar to artists like Rihanna and Beyoncé, and portraying the singer as a strong role model through her appearance and positioning on album artwork.
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POWERPOINT PRESENTATION FA7ITH URBAN MUSIC 2016 UPDATE
POWERPOINT PRESENTATION FA7ITH URBAN MUSIC 2016 UPDATE
Similar to Artist Research
THE MUSIC INDUSTRY INTRODUCTION CASE STUDY
Bryson Tiller is a 24-year-old American singer and songwriter who produces contemporary R&B, hip hop, and rap music and got his start independently releasing mixtapes before being signed to RCA Records in 2015, finding success with his breakout single "Don't" and debut album Trapsoul. He has since released a second album titled True to Self in 2017 to further critical and commercial acclaim.
Shady Records
Eminem, whose real name is Marshal Bruce Mathers, is a famous 44-year-old rapper who was signed to Dr. Dre's record label Aftermath Entertainment after gaining recognition from underground rap battles and becoming the runner up at the 1997 Rap Olympics; he has since founded his own label, Shady Records, which focuses on hip hop artists like Eminem, 50 Cent, and Yelawolf.
Record label company roles
The document outlines various roles within a record label company. The president oversees many aspects of the label including artist and repertoire (A&R), contracts, management, publishing, production, manufacturing, marketing, distribution, copyright, and touring. Vice presidents lead departments like business affairs, legal, art, A&R, publicity, marketing, and sales. Other roles include accountants, lawyers, A&R staff who find and develop new artists, artist development teams who plan artist careers, marketing and social media teams who promote artists, an art department that creates album artwork and displays, publicists who obtain media coverage, and sales teams who distribute artist merchandise and recordings.
Record label company roles
The document outlines various roles within a record label company. The president oversees many aspects of the label including artist and repertoire (A&R), contracts, management, publishing, production, manufacturing, marketing, distribution, copyright, and touring. Vice presidents lead departments like business affairs, legal, art, A&R, publicity, marketing, and sales. Other roles include accountants, lawyers, A&R staff who find and develop new artists, artist development teams who plan artist careers, marketing teams who promote through street teams and design, online and social media staff, the art department which creates album artwork and displays, publicists who obtain media coverage, and sales teams in charge of merchandise and distribution deals.
Shady
The document provides biographical information about rapper Eminem, including his real name, age, genre of music, style, record labels, and how he was discovered and signed by Dr. Dre. It also gives an overview of Eminem's record label Shady Records, describing who owns it, when it was started, the artists it signs, its focus on hip hop music, and some of its departments and roles within the label.
Record Label Permission
Record labels are companies that market and distribute music recordings. They handle production, marketing, promotion, and enforcing copyrights for artists. There are two main types - independent labels that are smaller and support local acts, and major labels that are larger corporations supporting global artists. The document discusses determining whether a label is independent or major, considers the independent label XL Recordings as a good fit, and reflects on understanding the role and responsibilities of record labels.
The music industry
Eminem is a famous rapper whose real name is Marshall Bruce Mathers III. He is 44 years old and known for his rap/hip hop style and baggy clothing. Some of his record labels include Shady Records and Interscope Records. Shady Records was founded in 1999 by Eminem and his manager and focuses on rap/hip hop artists. A typical record label has many departments that work together, such as A&R to find new talent, marketing to promote albums, sales to get albums in stores, and legal to handle contracts.
Record labels
The document discusses record labels and their roles. It explains that major record labels take on responsibilities like recording, marketing, and distributing music in exchange for control over the artist's image and music ownership. Independent labels have smaller budgets but give artists more creative freedom and personal attention. The document also notes copyright laws around using other artists' music and proposes creating an independent record label called "THE TIME RECORDS" focused on hip hop artists.
Record labels
The document discusses record labels and their roles. It explains that major record labels take on responsibilities like recording, marketing, and distributing music in exchange for control over the artist's image and music ownership. Independent labels have smaller budgets but give artists more creative freedom and personal attention. The document also notes copyright laws around using other artists' music and proposes creating an independent record label called "THE TIME RECORDS" focused on hip hop artists.
Music industry
The music industry consists of four main parts: writing music, recording music, publishing music, and live music/artist management. The recording process involves an artist finding a record label, writing or choosing a song, recording vocals and instrumentation, and distributing the recorded music. Songwriters and publishers each receive 50% of revenue. Live performances are now a primary source of income for artists. Record labels oversee marketing, recording, production, promotion, and distribution for artists. They have departments for A&R, artist development, promotion, publicity, sales, and administration. Major labels are Universal Music Group, Sony Music Group, and Warner Music Group. Independent labels include Domino, Rough Trade Records, and Apple Records.
Hna excerpt official feb 9
This document provides information about the hottest new artist book and music industry. It includes an introduction from the president and CEO about the value of educating yourself on the music business. It then summarizes several chapters, including ones on the top artists of 2013, the modern music business, major record labels versus independent labels, and tips for creativity and productivity as an artist.
Market Analysis Report
This document provides a situation analysis for an artist management company. It discusses the target market which are male and female artists aged 17-27 living in Middle Georgia. A customer persona of a 23-year old rap artist from Wrightsville, GA named Quan is presented who is looking for a manager to help elevate his career. Direct and indirect competitors in the area are analyzed along with their strengths and weaknesses. The document concludes with a positioning statement for the management company to upcoming rap artists in need of branding and development.
Jobs in a record label
The document outlines different types of jobs at a record label:
CEOs oversee the overall direction and distribution of the music, Vice Presidents manage daily operations like scouting artists and finding distributors, the Business Affairs/Legal department handles all contracts and legal issues, A&R staff find and develop talent, Marketing researches how to best promote and sell albums, and other departments include Artist Development, Online/New Media, Art, Publicity/Promotions, and Sales.
Record label roles
The document outlines the various roles and departments within a typical record label. The CEO oversees the entire company and is supported by vice presidents who manage different departments. Key departments include A&R to discover new talent; marketing to promote artists; legal to handle contracts; and sales to distribute music to retailers. The roles work together to sign and develop artists, produce their music, and promote and distribute their work.
Record label roles
The document outlines the various roles and departments within a typical record label. The CEO oversees the entire company and is supported by vice presidents who manage different departments. Key departments include A&R to discover new talent, marketing to promote artists, legal to handle contracts, sales to distribute music to retailers, and artist development to guide artists' careers. The roles work together to sign, develop, promote, and distribute music.
Record label job files
The document outlines various job roles within a record label. CEOs/Presidents manage the overall direction of the company using both music industry and business skills. Vice Presidents oversee different departments like marketing, art, and legal and manage daily operations. Other departments include Business Affairs/Accounting, Legal, A&R, Artist Development, Marketing, Online/Media, Art, and Publicity/Promotions. Sales works to get the artists' music into music stores to be sold.
Job roles within record labels
The document outlines various job roles within record labels. The CEO manages the overall direction of the label including marketing, distribution, and finances. Vice presidents oversee different departments like business affairs, legal, and A&R. Accountants handle finances and royalties. The legal department drafts artist contracts and handles lawsuits. A&R scouts and develops artists. Artist development focuses on building an artist's skills and profile early on. Marketing develops strategies to promote albums. Publicists obtain media coverage of new releases and tours. Salespeople establish distribution channels for album sales.
Job roles within record labels
The document outlines various job roles within record labels. The CEO manages the overall direction of the label including marketing, distribution, and finances. Vice presidents oversee different departments like business affairs, legal, and A&R. Accountants handle finances and royalties. The legal department drafts artist contracts and handles lawsuits. A&R scouts and develops artists. Artist development focuses on building an artist's skills and profile early on. Marketing develops strategies to promote albums. Publicists obtain media coverage of new releases and tours. Salespeople establish distribution channels for album sales.
Job roles within record labels
The document outlines various job roles within record labels. The CEO manages the overall direction of the label including marketing, distribution, and finances. Vice presidents oversee different departments like business affairs, legal, and A&R. Accountants handle finances and royalties. The legal department drafts artist contracts and handles lawsuits. A&R scouts and develops artists. Artist development focuses on building an artist's skills and profile early on. Marketing develops strategies to promote albums. Publicists obtain media coverage of new releases and tours. Salespeople establish distribution channels for album sales.
Job roles within record labels
Job roles within record labels
All information on job roles within record labels come from http://www.careersinmusic.co.uk/description-of-music-industry-roles/
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Our aim
The radio team aims to produce radio interviews promoting an upcoming school show. The interviews will feature cast and crew providing insight into their roles and how rehearsals are progressing. The target audience is students who may attend the show and inform their parents. Using the school radio allows them direct access to this audience. Interviews will be unscripted but follow a list of sample questions. A backing track from the show will introduce each interview. The student took on the role of jingle producer, editing music from the show to use as a jingle and setting up interview equipment.
Our aim
The radio team aims to produce radio interviews promoting an upcoming school show that will persuade students to buy tickets. Their target audience is other students who will inform their parents. They will use comedy and insight from cast and crew interviews, broadcast on the school radio, to make the shows memorable enough that students will want to attend and parents will buy tickets. The document outlines their plans, including using a song from the show for the intro jingle, conducting interviews during free periods, and airing the interviews weekly at a consistent time so students will listen out for them.
LO3- Aim and Evidence
The radio team aims to produce radio interviews promoting the school show to students to encourage ticket sales. Interviews will feature cast and crew giving insights into their roles and rehearsals. The target audience is students who will inform their parents. Comedy will be used to make the interviews memorable so students tell parents. The school radio is used as it directly reaches the target student audience, unlike external radio. Interviews will air weekly at consistent times with an identifiable jingle from the show. The documenter's role was producing the jingle and setting up equipment for efficient interviews during school hours. Evidence photos document interview recordings, team meetings, and a positive survey showing successful ticket promotion.
LO5-Evaluation
The document provides details of a radio group's marketing efforts for a school production. It discusses:
- The radio group conducting interviews in December and January with cast members to provide audience insight.
- They created a jingle that was featured in the show to brand their radio spots.
- Feedback suggests the interviews were informative and increased audience awareness and excitement for the show.
- Other groups effectively created a trailer, social media presence, and program to further promote the production.
LO1- Marketing strategies
Repertory companies perform shows for short periods before moving to a new production in order to attract a wide range of audiences. Touring companies travel to various locations to perform the same show, bringing theater to audiences rather than requiring travel. Theater in Education companies aim to use performance to teach young people skills through weekly rehearsals focused more on team building than profits. Receiving houses like the Mayflower Theater are fixed venues that host a range of different short-term shows to attract diverse audiences.
Theatre company comparison
The document compares the marketing strategies of two theatre companies:
The Mayflower Theatre is a large receiving house that uses various digital marketing strategies like websites, emails, and social media to advertise their performances to a wide audience. They also use radio, print marketing, and signage near the theatre.
Forest Forge is a smaller local theatre company that focuses on educational performances. They use grassroots marketing like posters, flyers, and word of mouth within the local community. They also use social media and a company blog to engage audiences.
While both use similar tactics, the Mayflower's larger budget allows them to advertise on TV and radio to more people, whereas Forest Forge relies more on local, low
Marketing strategies
Repertory companies perform shows for short periods before moving to a new production in order to attract a wide range of audiences. Touring companies travel to different locations to perform the same show, bringing theatre to audiences. Theatre in Education (TiE) companies aim to use theatre to teach young people new skills through weekly rehearsals. Receiving houses are fixed locations that host various short-term shows from different theatre companies.
Evaluation
The document summarizes the activities of the Radio Group in promoting a school production over several months. It includes:
1) In December, the group planned interviews and created a jingle for the radio show from a song in the production.
2) Interviews were conducted in January with the Director of Music and a principal actor to provide background on the production.
3) A survey found that the interviews publicized the show successfully and increased awareness, interest, and excitement for the production.
Marketing strategies
Repertory companies perform shows for short periods before moving to a new production in order to attract a wide range of audiences. Touring companies travel to different locations to perform the same show, bringing theatre to audiences. Theatre in Education (TiE) companies aim to use theatre to teach young people new skills through weekly rehearsals. Receiving houses are fixed locations that host various short-term shows from different theatre companies.
Evaluation
The Radio Group evaluated their process of creating radio shows to promote an upcoming school production. In December, they planned interviews with cast members and created a jingle. They conducted a practice interview in December and recorded three official interviews in January, including with the Director of Student Media and a principal. In February, they did their last interview and evaluated the process, finding areas of success in providing students information about the production through cast and crew insights. During show week, they assessed whether the radio shows increased ticket sales for the production as intended.
Our aim
The radio team aims to produce radio interviews with members of the school show's cast and crew that will air on the school radio station. These interviews will provide insight into roles in the production and promote ticket sales. The target audience is students who may or may not be in the show, as they will inform their parents. The school radio provides immediate access to this target audience. The radio shows will air weekly with a recognizable jingle to identify the interviews and promote the school show.
Our aim
The radio team aims to conduct interviews with cast and crew members of upcoming school shows to promote ticket sales. The interviews will provide insight into roles and perspectives on rehearsals to give listeners a better idea of what to expect from the production. A recognizable song from each show will be used as an intro jingle so students know when interviews are airing. The radio spots will be scheduled weekly at consistent times to fit within the existing radio schedule.
Anything goes
Billy smuggles himself onto a cruise ship to pursue his love, Hope. He disguises himself to avoid detection by the crew as Hope is engaged to another man. Moonface, an American gangster, helps Billy in his quest. The musical is set in the 1930s and would appeal to elderly audiences who may have seen it in their youth. For a school production, the main audience would be parents of the student cast. Marketing the school show would involve emails to parents and local radio ads, while a West End production would require nationwide TV, radio and poster campaigns months in advance.
Anything goes
Anything Goes is a musical set on a cruise ship in the 1930s. The storyline follows the character Billy who smuggles himself onto the ship disguised as others to pursue his love, Hope, and avoid detection by the crew. Hope is engaged to another man, complicating Billy's quest. The target audiences for a school production would primarily be parents of the student cast members, while an professional production in a major theater might attract older women who enjoy the theater. Advertisements should be placed several months in advance to sell tickets to both types of performances.
Risk asssessment unit 21
Tripping hazards like wires on the floor can cause trips and falls that result in injury, especially in small rooms with less space to avoid obstacles. It is important to keep the workspace tidy and watch your steps if the room remains hazardous. Spilled liquids in a small radio room with expensive electrical equipment could damage equipment if a trip or fall occurs. No liquids should be brought into the room and everything should be drunk outside to prevent water contact. Equipment could be damaged if an untrained amateur uses the radio equipment incorrectly. Basic training or supervision by an experienced person is needed before entering the radio room to prevent misuse.
Analytical film review of force awakens
This document provides a detailed summary and analysis of the trailer for Star Wars: The Force Awakens. It summarizes the scenes and shots included in the trailer to analyze character introductions, locations, costumes, vehicles, and other elements that appeal to both new and original Star Wars fans. The purpose of the trailer is to generate excitement for both the continuation of the original storylines as well as the introduction of new characters and technologies to attract a wide audience to the highly anticipated film.
LO1- Advert Anaysis
The document analyzes two advertisements by AA that promote their roadside assistance service.
The first advertisement features a child singing an old Tina Turner song to target middle-aged drivers. It creates empathy and appeals to parents, but lacks the company logo.
The second video advertisement shows the same child dancing in a car as it passes a vehicle whose driver receives roadside assistance quickly from a friendly AA employee. This portrays the service as stress-free.
Both advertisements effectively promote AA's service as easy to use and ensuring happy journeys. However, the use of the song and child require ensuring proper rights and representation to avoid legal issues that could damage the company's reputation.
Avatar
This document describes four different types of potential Star Wars film audiences:
1. A middle-aged woman who enjoys sci-fi films like Star Trek and is interested in seeing if the new Star Wars films bring back memories of watching the original films as a child.
2. An elderly man who was middle-aged when the original films came out and wants to take his family to see how the characters and world have evolved.
3. A younger person who wasn't alive for the original films but may enjoy the new one, influenced by a parent who likes the previous films.
4. A middle-aged woman who saw the early films as a child and may take her own kids to experience the
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Artist Research
- 1. Chance The Rapper By Freddie C
- 2. Chancelor Johnathan Bennett He is a 24 year old rapper, recording artist and music producer from Illinois. His style is quite noticeable and wears lots of the most expensive brands to show his amount of money. He is an independent artist meaning he is not signed to a record label and makes music himself. There are pros and cons of this, for example all of the money he makes goes straight into his bank account. Whereas it also means he has to drive in numbers and money himself which is quite difficult. His target audience are normally the younger generation as they are the ones most interested in rap music. Chance The Rapper has been awarded a total of 13 awards which includes the Grammy award for best new artist. https://en.wikipedia.org/wiki/Chance_the_Rapper
- 3. Sony Music Rob Stringer is a Record Executive from England. He was born on 13 august 1962 and has held his position since April 2017. Sony music was founded in 1929 in New York. Sony Music sign over 40 artists, for example, Beyoncé, Michael Jackson, Britney Spears and Calvin Harris
- 4. Sony music Sony music do not focus on one genre of music, I personally think this is good thing as they can see which genre of music makes most money instead of investing in one genre, they can instead experiment with different genres. Sony have had many slogans as they engage in a variety of different marketing efforts, for example some former slogans have been, “The one and only”, “It’s a Sony” and “Like no other”
- 5. Record Label Jobs CEO- They can be responsible for all administrative tasks, but they are mainly there to scout new artists or bands. Vice President- Vice presidents deal mainly with business affairs and advertising. They deal more with the financial side of the record label and work to get the labels name out there. Accounting- Help musicians and music companies out with their tax returns and other financial statements. They review royalty statements and help with applications for financing. They also analyse contracts and help the legality of signing someone to the label. Legal- They work to make sure the artist is fully protected against copyright and against the artist’s name being used inappropriately. A&R- These people are responsible for artist scouting and overseeing the artists development and seeing if they fit the picture. Artist development- They develop the skills and public profile of the artist. Marketing- It is important in a record label to implement market campaigns in order to maximise sales.
- 6. Record Label Roles New Media- It is vital that when an artist is being produced that they are advertised on social media as it maximises sales and promotes awareness. Art department- The job may include negotiating contracts, booking venues that suit the artist and mainly helping them on career decisions. Publicity- They are normally there to represent the artist when it comes to the media, journalists and television appearance. Sales- They are responsible for completing sales of the labels CD’s, DVD’s and videos. They might also suggest that the record label invests in certain equipment or products. https://jobs-sonymusicuk.icims.com/jobs/search?ss=1&hashed=- 435831774&mobile=false&width=1350&height=500&bga=true&needsRedirect=false&jan1offset=0&jun1offset =60