The document summarizes how the film opening uses and develops conventions of the thriller genre. It introduces the protagonist, an innocent girl, and antagonist, a mysterious man stalking her, in typical thriller ways. Various elements of the opening, like the isolated setting, camera work, and music, emulate conventions seen in other thrillers. While adhering to many genre norms, some aspects, like the credit font, challenge conventions to create intrigue and suspense for the audience.
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
Question 1
1. Question 1: In what ways does your media
product use, develop or challenge forms and
conventions of real media products?
2. The title of the film ‘LUST’ reflects a short, punchy and memorable title in which we
chose so that the viewers of the film would have it stuck in their heads. The title is just
on a blank screen and appears shortly after the action happens and appears quickly
too. This uses the forms and conventions of a typical thriller as the font is serif and this
is also a typical font of thrillers. The title is basic and mirrors similar titles used in other
thriller films as it tells the audience that it is based on a genre commonly used in
thrillers such as a certain type of obsession in the film.
Title of the film
3. The setting that we chose to film the beginning of our film opening is clearly a rural
area as you can see by the houses and cars around. We chose this area as it makes the
scene as real and natural as possible. This setting and location uses typical forms and
conventions of thrillers as it shows, like most other typical thrillers, that action can start
in the most unlikely of areas, even a quiet residential area. This builds on the story as it
progresses from two friends bumping into each other on the street and then it turning
into more in the next scenes. We also chose to film in a normal everyday area which
contradicts the conventions of a thriller because its very normal and not exciting. Lastly
we chose to film our final scene in a subway. This uses the forms and conventions of
thrillers because it is a usually isolated area where there are not many people around.
The setting/location
4. The use of props such as phones and clothing etc… really sets the characters
personalities into perspective to the viewer and they also challenge the forms
and conventions of thrillers because for example the antagonist (which is the
girls stalker) can be seen as intimidating or harmful as he is wearing a
hoodie and covering his identity which is typical of a villain in thriller films.
The protagonist (the innocent girl) is wearing casual everyday clothes and
smiles a lot, which makes her look very approachable which is typical of
thriller protagonists.
Costumes and props
5. The camerawork and editing was by far our most successful aspect of our film and
how we used it to convey the personality of our characters. For example we used a lot
of high angle shots on the girl in order to make her appear more small and vulnerable
and we used many low angle shots on the guy to make him appear bigger and more
intimidating to the audience. This was done to enhance the fact that the audience
imagines a guy of this build to be stalking an innocent girl as frightening. This is typical
of thrillers also because they use many different angles to deliberately convey each
character in a particular way. In editing terms, the lighting was low key on the guy as
to keep his identity hidden which is also typical of thrillers. Many of our angles are
canted angles which uses the forms and conventions of a thriller because it makes the
visual look ‘off’ and unusual which can confuse the audience and make them feel a
little on edge.
Camerawork and editing
6. Throughout our thriller and particularly at the end of it, we have created a sense of
dramatic irony as the girl is always unaware of the stalker being behind her. This
challenges the forms and conventions of thrillers as normally a character in a thriller
would have some sort of idea that someone was following them. However, this could
also be borderline to a typical thriller as the pace of editing sped up and the shots
were more broken up with a variety of shots and this builds tension with the audience
as they are constantly wondering what is going to happen next or when he finally
gets hold of her. We have used an over the shoulder shot, low angle and canted angle
shot all to give our opening a very eerie and unsuspecting feel as to what will happen.
Camera work and editing continued...
7. The credit font and style that we have chosen to use is a sons serif font which isn’t
very typical of thrillers as they normally use a serif font and so our font style
challenges the thriller genre. We chose to make our credit sequences slide in and this
mimics a very sudden slide in of the man who is stalking the girl, like he is about to
slide into her life again. We chose to use the same font all the way through our
opening as to make it a consistent style and not confuse our audience.
Credit font and style
8. The story starts off with two old friends bumping into each
other and then they plan to meet up the next day for a coffee.
Little does the innocent girl know that a mysterious man is
watching all that she does, could he be an ex boyfriend?
Enigmas of ‘who is that there?’ etc.
The pair meet up the next day at the Moby Dick and
have a chat about what they’ve been up to lately, just
so that they can refresh their memories of a friendship
that they forgot they had.
Whilst the pair are chatting, that familiar hoodie pops
up again and is behind the girl (as always) and she is
as usual, unaware of his presence. We know from the
first shot of the phone showing a picture of the two,
the guy and girl were once a couple. Something must
have gone wrong… too possessive?
Finally, from the last scene we can see from his
eyes that he wants revenge and is yet again
following her! She is also unaware again and
once he grabs her we are left not knowing
what he could possibly do with her…
Story and how the opening sets it up
9. Genre and how the opening suggests it
The genre that had to base our film opening on was the theme of thrillers. Our opening
has many different aspects of the thriller genre, all adapted to our perception of the
theme. Aspects that we could pick our were, an innocent girl that looks perfectly normal
minding her business and just walking down the street (typical protagonist who gets
caught up in a dangerous situation that they cannot control). Then we have our
intimidating, hooded figure who has their identity hidden. Clearly as we can see they are
stalking the girl and we do not know why (typical antagonist/usually male in thrillers).
Then there is a graphic match which screams thriller as they use this technique a lot. And
finally there is low key lighting and an isolated subway. The low key lighting we have
kept in mind throughout our opening is typical of the thriller genre and the same thing
with the isolated location as this is a typical mise en scene for thriller movies.
10. How characters are introduced
Our protagonist, the
innocent girl, is revealed
physically after one shot
of her legs, but her
identity mentally is kept
hidden until the second
scene. We see her as a
friendly, approachable
and confident girl, yet
once she opens up
about her break up with
her ex, who is stalking
her in the opening, she
comes across as more
vulnerable which is
usually the situation
with thriller
protagonists, we are
given their identity
almost instantly so the
audience can bond with
them and feel sympathy
for their situations.
Our antagonist, the guy
(typically masculine) who is
mysteriously following the
girl, is revealed slowly in the
stereotypical thriller genre
way. This was done
intentionally due to the fact
that in thrillers, we want to
keep the audience guessing
the mans identity throughout
the whole film opening. We
at first feel a little on edge
about his appearance as we
cannot see what he looks
like but then as we see his
face and then see a photo of
him and the girl, who calls
him a ‘psycho’ , we
immediately associate him
with her and assume that he
is her stalker.