- The target audience for the media production is 16-20 year olds, both male and female, who are interested in niche and independent media as well as the migrant crisis in Europe. - Questionnaires given to peers within the target demographic, aged 17-18, provided positive feedback on the music video with the exception of one respondent. - The print productions also received positive feedback from the target audience and others, with comments indicating it successfully promoted the artist and reflected the themes of the music video.