Question 3
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- The document discusses gathering audience feedback throughout the production of a promotional campaign for the horror film "Wiccan". - Early feedback helped choose the "Wiccan" concept and influenced character, plot, and content decisions. Females were the main target so a female protagonist was chosen. - Later feedback shaped locations, shots, and dialogue in the trailer script and improved the print materials. - Font choice and final trailer improvements also incorporated audience recommendations. - Gathering feedback from start to finish helped ensure the campaign appealed to the target horror film demographic.
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Question 3
The feedback received from audience reflections enabled the filmmakers to improve their work. Feedback highlighted areas like camera angles, lighting, and non-verbal communication that could better convey the stalker storyline. The feedback was used to reshoot scenes to achieve the desired effect. Further feedback from friends and family enabled additional improvements like continuity of clothing and props and clearer facial expressions. Overall, the feedback process helped strengthen the film and ensure the audience understood its thriller storyline and implications of violence.
Evaluation 3
The document discusses feedback received from an audience on drafts of promotional materials created for a horror film called Eighteen. The feedback helped improve the trailer, magazine, and poster. For the magazine, the audience suggested adding more compelling cover lines and explanations to attract a wider range of readers. For the poster, they advised selecting a single strong image rather than two confusing images. The feedback screening process and receiving anonymous written comments allowed for an unbiased assessment to further refine the promotional campaign.
What have you learnt from your audience feedback?, question 3
1) Test screenings are important for filmmakers to receive feedback from their target audience to inform improvements to make the film successful.
2) The filmmakers of The Woman in Black did two test screenings and received feedback that there were not enough jump scares, so they added more.
3) Director Steven Spielberg is skilled at using test screenings to understand what audiences want in a horror film. When he screened Paranormal Activity, feedback helped create buzz for the film.
How effectively have we met the wants of
The document discusses how effectively the filmmakers met the wants and preferences of the target audience based on a questionnaire. It analyzes different elements of the film including the use of child and adult actors, wide shots, the role of women, props, regional identities, settings, narrative structure, and social issues. For most elements, the opening sequence partially or fully satisfied the target audience's preferences, with the exception of not including both a rural and urban setting. If the full film was made, more of the target audience's wants could have been met.
Question 5 – how did you attract/address your target audience?
The document discusses how the target audience of teenage girls and boys was addressed in the opening of a horror film about demonic possession. It used relatable and mysterious main characters, stereotypical possessed characters, dark lighting and gory scenes, juxtaposition of pacing and jump cuts to create tension, and audience research found popularity in films like The Conjuring about demonic possession. The opening left questions unanswered to engage the audience and make them want to watch more.
Evaluation question 3 – what have you learned
This document summarizes the feedback received from audiences on marketing materials created for a film project. It discusses conducting primary and secondary research to determine the target audience of young adults and college students. The first draft of the teaser trailer received positive feedback on set design but critical feedback on editing and titles. Edits were made to shorten clips and simplify titles. Further feedback was gathered, with positive notes on the improvements and suggestions to change font colors. Feedback on the first poster draft noted proper formatting but dull colors and a plain background, so colors and design were updated for the final version.
Powerpoint
The document summarizes the responses from 20 people to questionnaires about a documentary, radio advertisement, and poster that aim to break down stigmas about body image and appearance. For the documentary, respondents preferred a mixture of cinematic shots and interviews. They wanted more detailed information from a few professionals rather than short pieces from many. Close-up shots of interviewees were also preferred. For the radio advertisement, respondents wanted an upbeat female voice and snippets of the documentary. They also preferred instrumental music. Overall, the responses provided guidance on how to best connect with the target audience.
Final research
The document discusses font choices for a documentary film poster titled "Mirrored". It considers fonts that convey the film's themes of distorted self-image and criticism. Broken mirrors and glass are discussed as icons for these ideas. The font "Distortion Dos Analogue" is selected as it resembles a mirrored reflection and implies strength, suiting the film's exploration of societal pressures on physical appearance.
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Question 3
The feedback received from audience reflections enabled the filmmakers to improve their work. Feedback highlighted areas like camera angles, lighting, and non-verbal communication that could better convey the stalker storyline. The feedback was used to reshoot scenes to achieve the desired effect. Further feedback from friends and family enabled additional improvements like continuity of clothing and props and clearer facial expressions. Overall, the feedback process helped strengthen the film and ensure the audience understood its thriller storyline and implications of violence.
Evaluation 3
The document discusses feedback received from an audience on drafts of promotional materials created for a horror film called Eighteen. The feedback helped improve the trailer, magazine, and poster. For the magazine, the audience suggested adding more compelling cover lines and explanations to attract a wider range of readers. For the poster, they advised selecting a single strong image rather than two confusing images. The feedback screening process and receiving anonymous written comments allowed for an unbiased assessment to further refine the promotional campaign.
What have you learnt from your audience feedback?, question 3
1) Test screenings are important for filmmakers to receive feedback from their target audience to inform improvements to make the film successful.
2) The filmmakers of The Woman in Black did two test screenings and received feedback that there were not enough jump scares, so they added more.
3) Director Steven Spielberg is skilled at using test screenings to understand what audiences want in a horror film. When he screened Paranormal Activity, feedback helped create buzz for the film.
How effectively have we met the wants of
The document discusses how effectively the filmmakers met the wants and preferences of the target audience based on a questionnaire. It analyzes different elements of the film including the use of child and adult actors, wide shots, the role of women, props, regional identities, settings, narrative structure, and social issues. For most elements, the opening sequence partially or fully satisfied the target audience's preferences, with the exception of not including both a rural and urban setting. If the full film was made, more of the target audience's wants could have been met.
Question 5 – how did you attract/address your target audience?
The document discusses how the target audience of teenage girls and boys was addressed in the opening of a horror film about demonic possession. It used relatable and mysterious main characters, stereotypical possessed characters, dark lighting and gory scenes, juxtaposition of pacing and jump cuts to create tension, and audience research found popularity in films like The Conjuring about demonic possession. The opening left questions unanswered to engage the audience and make them want to watch more.
Evaluation question 3 – what have you learned
This document summarizes the feedback received from audiences on marketing materials created for a film project. It discusses conducting primary and secondary research to determine the target audience of young adults and college students. The first draft of the teaser trailer received positive feedback on set design but critical feedback on editing and titles. Edits were made to shorten clips and simplify titles. Further feedback was gathered, with positive notes on the improvements and suggestions to change font colors. Feedback on the first poster draft noted proper formatting but dull colors and a plain background, so colors and design were updated for the final version.
Powerpoint
The document summarizes the responses from 20 people to questionnaires about a documentary, radio advertisement, and poster that aim to break down stigmas about body image and appearance. For the documentary, respondents preferred a mixture of cinematic shots and interviews. They wanted more detailed information from a few professionals rather than short pieces from many. Close-up shots of interviewees were also preferred. For the radio advertisement, respondents wanted an upbeat female voice and snippets of the documentary. They also preferred instrumental music. Overall, the responses provided guidance on how to best connect with the target audience.
Final research
The document discusses font choices for a documentary film poster titled "Mirrored". It considers fonts that convey the film's themes of distorted self-image and criticism. Broken mirrors and glass are discussed as icons for these ideas. The font "Distortion Dos Analogue" is selected as it resembles a mirrored reflection and implies strength, suiting the film's exploration of societal pressures on physical appearance.
Ancillary Form Research- Poster
The document provides tips for creating an effective poster, including making it interesting and striking to capture people's attention. Key recommendations are to include essential information like the title, names, and date, keep the design simple, consider the target audience, take inspiration from other effective posters, use high-quality photography, and pay attention to color theory, typography, and layout. The overall goal is to create a poster that is eye-catching from a distance but also looks professional.
Evaluation 3
The document discusses feedback received on a student's horror film marketing products, including a trailer, magazine, and poster. The feedback helped improve the projects and understanding of audience interests. It revealed that equilibrium was too long, the narrative needed clarifying, and the trailer's jump scare required a scarier sound effect. Positives included the fast-paced shots building tension and unusual underwater shots. Magazine feedback suggested adding more cover lines of varied interests. The poster feedback was to choose one strong image and update the release date.
Poster analysis 2
#anactualhobbitanalysiswithdathashtagdatmakessense
#gollumandbardswagginwithmerryandpippinsmokinweedeveryday
Evaluation Question 1: In what ways does your media product use, develop or c...
This document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes that the magazine cover, poster, and trailer developed conventions like large mastheads, relevant headlines, close-up character images, and use of red color. However, it also challenged conventions by including star ratings on the poster and using minimal dialogue in the trailer without a spoken narrative. Market research was conducted to understand audience preferences and satisfy their expectations.
Task 1 Part 1
This document summarizes a documentary about the concept of creativity and artistry. It discusses how documentaries portray a subjective version of truth from the creator's perspective. The documentary aimed to allow viewers to determine their own perceptions of creativity by keeping shots simple and avoiding pushing the creators' own views. It explored different opinions on what defines creativity, from tangible works of art to problem-solving and making connections between people. In concluding, it reflects on how the documentary itself was a creative process that both connected people and explored different meanings of creativity.
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old media (posters) and new media (social media posts). Feedback on the initial logline and opening title sequence led to revisions to create more mystery. Social media was effective at spreading the film as people shared the video. Audience feedback helped the filmmakers identify what worked well in the opening titles and aspects to improve for the future.
Evaluation Q4
The document describes the various media technologies and software used at different stages of creating a documentary project. In the planning stage, online research was conducted using Google, YouTube, and social media. Information was organized in PowerPoint and uploaded to a blog. Footage was filmed using cameras and microphones, and edited together in Adobe Premiere Pro. Photoshop was used to enhance images. The final products, including a double-page magazine spread, were presented on the blog using tools like PowerPoint, Prezi, and SoundCloud.
Evaluation question 5
The filmmakers aimed to attract a target audience of males under 35 from middle-class backgrounds. They did so through casting a young, attractive lead actor to appeal to female viewers, focusing the plot and action elements to interest male viewers. Location and camera shots were chosen to set the mood and focus attention on characters rather than distractions. Research informed these creative choices to effectively address psychographic interests of the target demographic. Narration was also used in an unusual way to create intrigue from the opening and leave questions for viewers.
Horror film poster research
After conducting research on effective horror movie posters, Caitlin French created her own poster. She learned that the main image should clearly represent the plot and that a consistent color scheme and simple, effective font help bring the poster together. French trialled different main images, positions, and expressions to find what best portrayed her film's subgenre. She also tested different "horror" fonts and found that one skinny, tall font instantly conveyed it was a horror film. Incorporating this research, French produced a first draft poster and then a final poster that considered fonts, positioning, colors, and main images.
Genre research
This document discusses Bill Nichols' modes of documentary representation. It identifies two main groups - Group A which includes expository and observational modes, and Group B which includes participatory, reflexive, and performative modes. The document analyzes which group the author's documentary fits into, noting it will fit into Group A as it plans to reveal the real world without the filmmaker's presence. It also discusses using commentary in a "Voice of God" style associated with Group A.
Question 2
The document analyzes the links and cohesion between a brand's main product, film, radio advertisement, and poster that were part of a campaign. It finds that the brand identity was mostly successful in linking the radio advertisement and film, as key concepts from the identity like questioning what happiness means were incorporated into both. However, it finds the brand identity was less successful at linking the poster and film, as some intended visual concepts from the identity like dark colors were not actually used in the poster's design. Overall, while some planned links between the pieces were not fully realized, the identity still helped provide coherence across the campaign.
Powerpoint
The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.
Evaluation Question 3
The document discusses how audience feedback was used at various stages of creating a documentary. Initial feedback was gathered through online and paper surveys to inform topic selection and ensure the target audience's interests were addressed. Two test screenings provided feedback on the finished documentary, identifying needed audio fixes. Feedback was also gathered on promotional magazine spreads and radio ads created for the documentary, confirming they were professionally executed and achieved their purposes. The document concludes that audience feedback played a strong role in creating a successful final product by identifying issues to address at different production stages.
Evaluation question 2
The document discusses the effectiveness of the combination of a short film called "Saving Grace" and its ancillary texts (poster, radio advertisement, teaser trailers). It describes the creation of each ancillary text, including researching other films for inspiration. Audience feedback was gathered for each text to evaluate how well they represented the thriller genre and persuaded people to watch the film. The feedback was generally positive, though the teaser trailers were less effective than the poster and radio advertisement at encouraging people to watch the film.
Evaluation question 2
The document discusses the production of a documentary on the Meninism movement along with two ancillary texts - a magazine spread and radio advert. It describes how the team ensured consistency across the pieces through shared elements like color scheme, fonts, music, and key quotes to clearly connect the pieces and strengthen the overall brand. Feedback confirmed the audience could easily identify the shared branding elements between the different media.
Evaluation Question 2 new
The document discusses the effectiveness of the combination of a short film called "Saving Grace" and its ancillary texts (poster, radio advertisement, and teaser trailers). It describes how each ancillary text was created to be intriguing, pose questions, and attract audiences to watch the film. Audience feedback on the poster, radio ad, and teaser trailers showed they were generally effective at making people want to watch the film, with the poster and radio ad working better than the teaser trailers. The ancillary texts were meant to complement each other and the film in tone and message.
AS Media Focus Group Analysis
This document contains questions from a survey about a horror/thriller film. It discusses gathering opinions on age and gender to appeal to a variety of people. It asks about enjoying the genre, how to make the script more realistic, and appropriate age ratings. It also asks about using music/sound effects effectively and reactions to parts of the opening sequence. Responses will help the filmmakers understand what works and how to improve the production.
What have you learned from your audience feedback
The document discusses audience feedback gained for a film project called ROUGE2015. Feedback was gathered through Facebook, Instagram, and YouTube posts of the film trailer and other materials. On Facebook and Instagram, posts asked for likes and comments on how to improve the ideas. YouTube allowed commenting on the trailer. A focus group provided positive early feedback on pacing and shots but noted it was hard to identify the psychological thriller genre due to the romantic relationship emphasis. The trailer was amended to include more shots of the disruptive female protagonist and enhance an unsettling "painting" scene. Feedback on other materials was also positive but noted the need to better indicate the psychological thriller genre. The document concludes that audience feedback can now influence media outcomes as
Restrained evaluation 2
The document discusses how the media product uses, develops, and challenges conventions of real thriller titles sequences. It uses conventions such as POV shots, close-ups, symbolic props, and vulnerable characters. It challenges conventions like atypical titles and pacing. The product was influenced by films like Seven and Silence of the Lambs. It represents social groups through stereotypical gender and age roles. The product could be distributed by companies like Blumhouse or Hammer Films targeting thriller audiences.
A2 media (1)
The document discusses feedback received from focus groups on the filmmaker's original film "Arboretum" and subsequent film "The Week". The focus groups provided both positive and negative feedback on "Arboretum", criticizing the lack of close-ups which failed to create a connection between the audience and protagonist. For "The Week", the focus groups suggested adding more diegetic and non-diegetic sounds to hold audience interest. Based on this, the filmmakers added a documentary-style voiceover and non-linear narrative. When presented again, the focus groups felt these additions made the film more interesting. Overall, the document emphasizes that the focus groups were vital to the filmmaking process and helping appeal to the target audience.
Evaluation question 3
This document discusses the audience feedback the student received during various stages of their film project. They conducted surveys to get feedback on initial film concepts and characters. This influenced their choice of film and the development of characters. Feedback on early trailers prompted edits to improve the flow and add sound effects. Multiple logo designs were tested and feedback led to adjustments to color scheme, text size, and lines to create a logo that fit the horror genre. The audience feedback helped strengthen various elements of the project and create a consistent brand across media.
What have you learnt from your audience feedback, question 3
The document discusses the importance of test screenings for films. It provides examples of how filmmakers have used test screenings to improve their films based on audience feedback. The key points are:
1) Test screenings allow filmmakers to get feedback from audiences on a film before its full release to identify needed improvements. Filmmakers can then edit the film based on this feedback to better appeal to target audiences.
2) Examples like Paranormal Activity and The Conjuring show how positive feedback from test screenings can contribute to a film's success.
3) Receiving feedback from target audiences helped the filmmakers of The Woman in Black and their trailer identify needed changes to improve audience engagement and satisfaction.
More Related Content
What's hot
Ancillary Form Research- Poster
The document provides tips for creating an effective poster, including making it interesting and striking to capture people's attention. Key recommendations are to include essential information like the title, names, and date, keep the design simple, consider the target audience, take inspiration from other effective posters, use high-quality photography, and pay attention to color theory, typography, and layout. The overall goal is to create a poster that is eye-catching from a distance but also looks professional.
Evaluation 3
The document discusses feedback received on a student's horror film marketing products, including a trailer, magazine, and poster. The feedback helped improve the projects and understanding of audience interests. It revealed that equilibrium was too long, the narrative needed clarifying, and the trailer's jump scare required a scarier sound effect. Positives included the fast-paced shots building tension and unusual underwater shots. Magazine feedback suggested adding more cover lines of varied interests. The poster feedback was to choose one strong image and update the release date.
Poster analysis 2
#anactualhobbitanalysiswithdathashtagdatmakessense
#gollumandbardswagginwithmerryandpippinsmokinweedeveryday
Evaluation Question 1: In what ways does your media product use, develop or c...
This document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes that the magazine cover, poster, and trailer developed conventions like large mastheads, relevant headlines, close-up character images, and use of red color. However, it also challenged conventions by including star ratings on the poster and using minimal dialogue in the trailer without a spoken narrative. Market research was conducted to understand audience preferences and satisfy their expectations.
Task 1 Part 1
This document summarizes a documentary about the concept of creativity and artistry. It discusses how documentaries portray a subjective version of truth from the creator's perspective. The documentary aimed to allow viewers to determine their own perceptions of creativity by keeping shots simple and avoiding pushing the creators' own views. It explored different opinions on what defines creativity, from tangible works of art to problem-solving and making connections between people. In concluding, it reflects on how the documentary itself was a creative process that both connected people and explored different meanings of creativity.
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old media (posters) and new media (social media posts). Feedback on the initial logline and opening title sequence led to revisions to create more mystery. Social media was effective at spreading the film as people shared the video. Audience feedback helped the filmmakers identify what worked well in the opening titles and aspects to improve for the future.
Evaluation Q4
The document describes the various media technologies and software used at different stages of creating a documentary project. In the planning stage, online research was conducted using Google, YouTube, and social media. Information was organized in PowerPoint and uploaded to a blog. Footage was filmed using cameras and microphones, and edited together in Adobe Premiere Pro. Photoshop was used to enhance images. The final products, including a double-page magazine spread, were presented on the blog using tools like PowerPoint, Prezi, and SoundCloud.
Evaluation question 5
The filmmakers aimed to attract a target audience of males under 35 from middle-class backgrounds. They did so through casting a young, attractive lead actor to appeal to female viewers, focusing the plot and action elements to interest male viewers. Location and camera shots were chosen to set the mood and focus attention on characters rather than distractions. Research informed these creative choices to effectively address psychographic interests of the target demographic. Narration was also used in an unusual way to create intrigue from the opening and leave questions for viewers.
Horror film poster research
After conducting research on effective horror movie posters, Caitlin French created her own poster. She learned that the main image should clearly represent the plot and that a consistent color scheme and simple, effective font help bring the poster together. French trialled different main images, positions, and expressions to find what best portrayed her film's subgenre. She also tested different "horror" fonts and found that one skinny, tall font instantly conveyed it was a horror film. Incorporating this research, French produced a first draft poster and then a final poster that considered fonts, positioning, colors, and main images.
Genre research
This document discusses Bill Nichols' modes of documentary representation. It identifies two main groups - Group A which includes expository and observational modes, and Group B which includes participatory, reflexive, and performative modes. The document analyzes which group the author's documentary fits into, noting it will fit into Group A as it plans to reveal the real world without the filmmaker's presence. It also discusses using commentary in a "Voice of God" style associated with Group A.
Question 2
The document analyzes the links and cohesion between a brand's main product, film, radio advertisement, and poster that were part of a campaign. It finds that the brand identity was mostly successful in linking the radio advertisement and film, as key concepts from the identity like questioning what happiness means were incorporated into both. However, it finds the brand identity was less successful at linking the poster and film, as some intended visual concepts from the identity like dark colors were not actually used in the poster's design. Overall, while some planned links between the pieces were not fully realized, the identity still helped provide coherence across the campaign.
Powerpoint
The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.
Evaluation Question 3
The document discusses how audience feedback was used at various stages of creating a documentary. Initial feedback was gathered through online and paper surveys to inform topic selection and ensure the target audience's interests were addressed. Two test screenings provided feedback on the finished documentary, identifying needed audio fixes. Feedback was also gathered on promotional magazine spreads and radio ads created for the documentary, confirming they were professionally executed and achieved their purposes. The document concludes that audience feedback played a strong role in creating a successful final product by identifying issues to address at different production stages.
Evaluation question 2
The document discusses the effectiveness of the combination of a short film called "Saving Grace" and its ancillary texts (poster, radio advertisement, teaser trailers). It describes the creation of each ancillary text, including researching other films for inspiration. Audience feedback was gathered for each text to evaluate how well they represented the thriller genre and persuaded people to watch the film. The feedback was generally positive, though the teaser trailers were less effective than the poster and radio advertisement at encouraging people to watch the film.
Evaluation question 2
The document discusses the production of a documentary on the Meninism movement along with two ancillary texts - a magazine spread and radio advert. It describes how the team ensured consistency across the pieces through shared elements like color scheme, fonts, music, and key quotes to clearly connect the pieces and strengthen the overall brand. Feedback confirmed the audience could easily identify the shared branding elements between the different media.
Evaluation Question 2 new
The document discusses the effectiveness of the combination of a short film called "Saving Grace" and its ancillary texts (poster, radio advertisement, and teaser trailers). It describes how each ancillary text was created to be intriguing, pose questions, and attract audiences to watch the film. Audience feedback on the poster, radio ad, and teaser trailers showed they were generally effective at making people want to watch the film, with the poster and radio ad working better than the teaser trailers. The ancillary texts were meant to complement each other and the film in tone and message.
AS Media Focus Group Analysis
This document contains questions from a survey about a horror/thriller film. It discusses gathering opinions on age and gender to appeal to a variety of people. It asks about enjoying the genre, how to make the script more realistic, and appropriate age ratings. It also asks about using music/sound effects effectively and reactions to parts of the opening sequence. Responses will help the filmmakers understand what works and how to improve the production.
What have you learned from your audience feedback
The document discusses audience feedback gained for a film project called ROUGE2015. Feedback was gathered through Facebook, Instagram, and YouTube posts of the film trailer and other materials. On Facebook and Instagram, posts asked for likes and comments on how to improve the ideas. YouTube allowed commenting on the trailer. A focus group provided positive early feedback on pacing and shots but noted it was hard to identify the psychological thriller genre due to the romantic relationship emphasis. The trailer was amended to include more shots of the disruptive female protagonist and enhance an unsettling "painting" scene. Feedback on other materials was also positive but noted the need to better indicate the psychological thriller genre. The document concludes that audience feedback can now influence media outcomes as
Restrained evaluation 2
The document discusses how the media product uses, develops, and challenges conventions of real thriller titles sequences. It uses conventions such as POV shots, close-ups, symbolic props, and vulnerable characters. It challenges conventions like atypical titles and pacing. The product was influenced by films like Seven and Silence of the Lambs. It represents social groups through stereotypical gender and age roles. The product could be distributed by companies like Blumhouse or Hammer Films targeting thriller audiences.
A2 media (1)
The document discusses feedback received from focus groups on the filmmaker's original film "Arboretum" and subsequent film "The Week". The focus groups provided both positive and negative feedback on "Arboretum", criticizing the lack of close-ups which failed to create a connection between the audience and protagonist. For "The Week", the focus groups suggested adding more diegetic and non-diegetic sounds to hold audience interest. Based on this, the filmmakers added a documentary-style voiceover and non-linear narrative. When presented again, the focus groups felt these additions made the film more interesting. Overall, the document emphasizes that the focus groups were vital to the filmmaking process and helping appeal to the target audience.
What's hot (20)
Evaluation Question 1: In what ways does your media product use, develop or c...
Evaluation Question 1: In what ways does your media product use, develop or c...
Similar to Question 3
Evaluation question 3
This document discusses the audience feedback the student received during various stages of their film project. They conducted surveys to get feedback on initial film concepts and characters. This influenced their choice of film and the development of characters. Feedback on early trailers prompted edits to improve the flow and add sound effects. Multiple logo designs were tested and feedback led to adjustments to color scheme, text size, and lines to create a logo that fit the horror genre. The audience feedback helped strengthen various elements of the project and create a consistent brand across media.
What have you learnt from your audience feedback, question 3
The document discusses the importance of test screenings for films. It provides examples of how filmmakers have used test screenings to improve their films based on audience feedback. The key points are:
1) Test screenings allow filmmakers to get feedback from audiences on a film before its full release to identify needed improvements. Filmmakers can then edit the film based on this feedback to better appeal to target audiences.
2) Examples like Paranormal Activity and The Conjuring show how positive feedback from test screenings can contribute to a film's success.
3) Receiving feedback from target audiences helped the filmmakers of The Woman in Black and their trailer identify needed changes to improve audience engagement and satisfaction.
Q 3
The document discusses the importance of gathering audience feedback at various stages of creating a film or other product. It provides examples from the film "28 Days Later" where negative feedback improved the ending. The author's group created a horror film trailer and gathered feedback from surveys, test screenings with other students and non-students, which helped them improve the pacing, add necessary elements like titles, and decide not to reveal too much of the plot. The feedback was overall positive and helped strengthen the scary and suspenseful elements of the trailer.
Evaluation task 3
The document discusses test screenings and audience feedback. It states that test screenings are important for evaluating a film before its full release. Feedback from the target audience is most useful, as other groups may have different reactions. The document then describes a film project's target audience as females aged 14-20. It provides feedback received on a trailer, poster, and magazine cover created to market the film. Suggestions included improving sound quality and readability. Changes made in response are outlined, such as altering colors, images, and text. Finally, it notes that final feedback on the revised materials was entirely positive.
Q 3
The document discusses the importance of gathering audience feedback at various stages of creating a film or other product. It provides examples of how the film "28 Days Later" improved based on feedback to the original ending. The author's group gathered feedback on a horror film trailer they created from target audiences and others. This feedback identified ways to improve the pacing, inclusion of titles, sound effects, and other elements. The group implemented these changes, which enhanced the success and appeal of the final trailer.
Media
The document discusses the process of creating a documentary called "Music, Mind, Mayhem." It describes how the creators conducted research on professional documentaries like "Supersize Me" to understand typical conventions. They applied techniques like rule of thirds framing in interviews and using background music and observations. Feedback was collected on the documentary's understandability, influence, research relevance, enjoyment, sound, and ability to intrigue viewers. The creators also made a double page spread and radio trailer applying conventions of those media.
EVALUATION - Question 3
Filmmakers screen films to gather feedback from audiences in order to improve their work. Screenings allow them to see the initial reactions from a sample of their target audience. By getting feedback through questionnaires, filmmakers can determine what audiences liked and how to enhance the film. For their teen thriller film project, the students gathered feedback at various stages of development. They incorporated suggestions like shortening the tagline and developing characters further. Through iterations based on audience feedback, the students refined their teaser trailer, magazine cover, film poster, and final cut.
Evaluation 3
The audience feedback was crucial for developing the media products in a way that would appeal to the target audience. Feedback allowed the magazine cover design to be improved by selecting the more positively received draft and making additional design changes. Feedback also convinced the group to overhaul the poster design after the original received negative reviews. Minor feedback improved the film trailer by rearranging clips and changing the soundtrack. The questionnaire provided important insights into what genres the audience expected to see incorporated into the products.
Evaluation task 3
The document discusses test screenings and audience feedback. It states that test screenings are important to get feedback from the target audience on rough cuts before final release. The feedback can be used to improve aspects like sound, imagery and readability.
The document then shares feedback received on a trailer, poster and magazine cover created for a teen drama film targeting females ages 14-20. Feedback was positive but suggested improvements to sound, image quality and font colors. The creators made changes like improving sound mixing, sharpening images and choosing more feminine colors based on this feedback. The final products reflected these changes.
Evaluation task 3
The document discusses the importance of conducting market research and obtaining audience feedback when developing films. It notes that test screenings are used to gauge audience reaction and ensure the film's message and potential success are understood. The feedback from these screenings can inspire changes to better engage target audiences. However, test screenings are also expensive and opinions may be subjective. Sample questions for test screenings are provided. The document also outlines the process of obtaining feedback at various stages of product development for a psychological thriller film project and how that feedback was used to refine the trailer, poster, and other marketing materials.
Evaluation task 3
The document discusses the key stages of gathering audience feedback on a film trailer project. At each stage - an initial pitch, rough cut, and final cut - the filmmakers received feedback from their target audience of late teens. This feedback helped them understand what elements appealed to viewers and what needed improvement. Based on the feedback, they refined the narrative, added music and sound effects, and made other edits to make the trailer more appealing and attract their target audience. The feedback process allowed them to develop the trailer in a way that pleased viewers and increased interest in the film.
Evaluation 3
The document discusses how audience feedback shaped the production of promotional materials for a film called "Tardigrade". Feedback was gathered at various stages of production, including pitches, scripts, storyboards, fonts, posters, magazines, and trailers. This feedback helped improve elements like adding more zombie shots, developing characters and plots, and structuring materials appropriately for the genre. The filmmakers incorporated feedback to better target their intended horror movie audience.
Media Question 3 Evaluation
The document discusses how the filmmaker received feedback on their film pitch, rough cut trailer, magazine, and poster from their audience and class. They made changes based on this feedback, such as improving the soundtrack, completing the magazine, and adding effects to the poster. The final audience feedback on the finished trailer suggested the marketing campaign was successful, as people felt the soundtrack better fit the genre and narrative which helped communicate the film's message.
Question 3
The document discusses gathering audience feedback for films, trailers, and other media products. It describes conducting test screenings to get feedback on films in order to make changes to improve audience reception. The author discusses using surveys and test screenings to determine the preferred genre and demographics of their target audience. They also describe gathering feedback on draft magazine covers, film posters, and a horror trailer from their target audience and peers. The feedback was used to make improvements like increasing readability, adding context, and adjusting music. The goal of gathering this feedback was to create the most appealing and successful final products.
Audience Attraction- Evaluation
This document discusses how the filmmaker evaluated their audience attraction and addressed feedback in their horror film "The Book". They conducted interviews, surveys and Padlet pages to understand their target audience. Based on this research, they crafted a horror sequence adhering to genre conventions. Feedback from a Padlet poll and interviews revealed needed changes like increasing diegetic sound volume and clarifying titles. The filmmaker iteratively updated their work based on audience input to better appeal to their target viewers.
Final Analysis
The group created a comedy film that used some conventional genre elements but also subverted expectations to challenge typical comedy films. Their goal was to entertain audiences while also adding some intelligence to the plot. They used techniques like slapstick humor but gave the film an existential plot. Some conventional elements included using a montage and three-act structure, but the ending did not provide a resolution for the main character. This was a conscious decision to make the ending more about the narrative than the character. Throughout the process, they used technology like PowerPoint, Photoshop, and iMovie to plan, create marketing materials, film, and edit the project. They gathered feedback through online surveys, focus groups, and questionnaires to evaluate their work
Final Analysis
The group created a comedy film that used some conventional genre elements but also subverted expectations to challenge typical comedy films. Their goal was to entertain audiences while also adding some intelligence to the plot. They used techniques like slapstick humor but also an existential plot. Their film followed some typical three-act structure elements but ended without a clear resolution for the main character, which was a conscious decision to subvert expectations. They gathered feedback through online platforms, focus groups, and questionnaires to evaluate how well their film achieved its goals and identify areas for potential improvement.
Evaluation[1]
When planning marketing materials for their horror film "Doll's House", the document discusses how the filmmakers gained audience feedback through various techniques. This included feedback from fellow students on font selection for the title, as well as screening a trailer and having audiences fill out a questionnaire. Feedback was also gathered by uploading the trailer to YouTube and a draft magazine cover to Facebook. This feedback helped the filmmakers improve their marketing campaign to better represent the horror genre and appeal to their target audience of 15-24 year olds.
A2 media product evaluation
The group created a horror film trailer called "The Recluse" which they improved based on feedback. They shortened a long shot to improve pacing. They also collected feedback individually to gain different perspectives. Based on feedback, they changed the "cheesy and irrelevant" title to something more fitting. Additional filming was done to improve variety and replace damaged footage. The group created a film poster which was initially more appropriate for a slasher film. Changing the font style made it seem like a more sophisticated thriller. Their film magazine cover was considered the most professional product and effectively portrayed the theme.
Evaluation Question 3
The document discusses what the author has learned from collating target audience feedback on their promotional package for an indie music artist. Specifically, the author learned that their package successfully created continuity across the three components, had a clear stylistic cohesion, and was interpreted by audiences as fitting within the indie genre based on its use of conventions from other real indie products. The target audience feedback also identified areas for improvement, such as ensuring a clearer narrative in the music video. Overall, collating qualitative feedback helped the author create a professional promotional package that audiences received as expected for the indie genre.
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What have you learnt from your audience feedback, question 3
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Question 3
- 1. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? QUESTION 3
- 2. Throughout the creation of our final advanced portfolio of the trailer, poster and magazine for ‘Wiccan’, we took opportunities to gather feedback from our target audience. This began in the research and planning stages and continued through to the production of the three products. INTRODUCTION
- 3. At the very beginning of the course we gathered feedback on the concept of our film. We uploaded two videos to our blog that gave a quick outline of two different film concepts. We then sent these concepts and a survey on SurveyMonkey to those who would fit into the demographic of horror films. We used graphs and charts to display our results. A FILM CONCEPT AUDIENCE FEEDBACK FOR
- 4. A FILM CONCEPT AUDIENCE FEEDBACK FOR Supernatural horror sub- genre is most popular Prefer subversive plots Main target audience are females Prefer surprises with the narrative Frightened by forests and isolated outdoor areas Prefer the concept of WICCAN WHAT WERE THE RESPONSES?
- 5. A FILM CONCEPT AUDIENCE FEEDBACK FOR HOW DID THIS FEEDBACK SHAPE OUR PRODUCTION? As the concept for Wiccan took the lead with 70% votes in our survey, this influenced our decision to create a promotional campaign for this film. giving the audience a choice on what film they would rather watch gave us an insight into the film concept which will be most popular. Their opinions on characters, plots and content also influenced our decision on what to include in the production. We found our main target audience would be females so we chose to have a female-heavy cast so they can relate to the characters they see in the trailer. Our decision to have Violet as the protagonist and the villain was influenced by the audiences wanted a subversive plot that would surprise them. As forests and other isolated outdoor locations frightened them, we planned for the ritual to take place in an abandoned forest. Finally, we ensured we featured supernatural elements to the film as well as blood, gore and violence as our respondents loved to see things like this in horrors.
- 6. During the planning stages of the trailer for ‘Wiccan’ we thought it was important to gather audience feedback. This allowed us to plan with our audience in mind; the consumers that our promotional campaign will be targeting. We received audience feedback on the script, storyboard and location report. To do this, we filmed feedback and recorded it and presented it on PowToon. PLANNING TASKS AUDIENCE FEEDBACK FOR
- 7. PLANNING TASKS AUDIENCE FEEDBACK FOR Begin trailer script/ storyboard with disruption stage of film The Spirit Guide’s office should be more quirky to reflect her character Opportunity for a jump scare Violet’s bedroom rather than school room More shot types like the dutch tilt More dialogue included between characters WHAT WERE THE RESPONSES?
- 8. HOW DID THIS FEEDBACK SHAPE OUR PRODUCTION? The feedback for our script and storyboard definitely shaped our production and impacted our decisions. Firstly, we decided to take on board the respondents comment about beginning the trailer with the disruption stage as we thought this would engage the audience from the outset. More shot types were also featured in the final cut to create more interesting visuals, for example the dutch tilt and the low angle shot. The feedback for our location report also helped shape our production into what it is now. We decided to change the location of the school room to Violet’s bedroom to ensure the audience can connect with her on a more personal level from the trailer, especially teenage girls, our main target audience. We also changed the location of the Spirit Guide’s office from the feedback to make it more visually appealing and quirky to match the character. PLANNING TASKS AUDIENCE FEEDBACK FOR
- 9. Gathering feedback for the production work was also important. We created a Twitter account and tweeted a poll for our audience to vote for their favourite font. FONT DECISIONS AUDIENCE FEEDBACK FOR
- 10. FONT DECISIONS AUDIENCE FEEDBACK FOR WHAT WERE THE RESPONSES?
- 11. HOW DID THIS FEEDBACK SHAPE OUR PRODUCTION? The results showed that Stonehenge Regular was the most popular font for the campaign with 60%. Due to this feedback, we decided to use this. We thought the audience chose this font because of the witchcraft and traditional horror themes it suggested. This impacted our production greatly proving the importance of this feedback as we have used this font in our trailer and on our poster and magazine and created a brand with it. STONEHENGE REGULAR FONT DECISIONS AUDIENCE FEEDBACK FOR
- 12. After finishing a second draft of the poster and magazine, we took to Twitter again to gather audience feedback on the print work. PRINT WORK AUDIENCE FEEDBACK FOR
- 13. PRINT WORK AUDIENCE FEEDBACK FOR WHAT WERE THE RESPONSES?
- 14. HOW DID THIS FEEDBACK SHAPE OUR PRODUCTION? We received various improvements as part of the feedback for the print work. For the magazine we completely took on board the audience’s comments. We adjusted the text sizing and spacing to indicate the significant stories in the issue. We also slightly adjusted the colours so they are more in sync with the poster, to establish the brand of Wiccan. For the poster, the production logo was changed and edited so it was a part of the billing block. The tagline was moved upwards and edited so their was wider spacing, following our feedback. We also edited the billing block text to make it softer so the consumers eyes aren't drawn straight away. Finally, we edited the pentacle onto Violet’s eye to suggest the theme of witchcraft in the film. PRINT WORK AUDIENCE FEEDBACK FOR
- 15. After finishing a second draft of the trailer, we asked potential audience members for their feedback to improve for our final cut. We filmed them watch our trailer and them giving their feedback in a short video. THE TRAILER AUDIENCE FEEDBACK FOR
- 16. THE TRAILER AUDIENCE FEEDBACK FOR WHAT WERE THE RESPONSES? Eerie music should fade out less abruptly Demonic sounds as trailer climaxes Sound effect could accompany text entry for impact
- 17. HOW DID THIS FEEDBACK SHAPE OUR PRODUCTION? These improvements as mentioned as part of audience feedback impacted our final production for the trailer. We went back to the editing stage and edited the soundtrack so the eerie music fades out less abruptly when the second soundtrack is introduced. Furthermore, when the first inter-title ‘This Year’ is shown, I edited a sound effect to accompany this. We also edited sound effects to accompany the protagonist’s movements to add impact as well as the demonic sound effects as suggested by one of our respondents. THE TRAILER AUDIENCE FEEDBACK FOR
- 18. Gathering audience feedback from the very beginning of our course to the end, was hugely important for us as it helped shape the main production and two ancillary tasks. It gave us an insight of exactly what our target audience look for in horror films; we applied this to the promotional campaign for ‘Wiccan’ and would hopefully be successful in targeting or target demographic as we took on board most of the feedback we received. TO CONCLUDE