The document discusses the production of a documentary on the Meninism movement along with two ancillary texts - a magazine spread and radio advert. It describes how the team ensured consistency across the pieces through shared elements like color scheme, fonts, music, and key quotes to clearly connect the pieces and strengthen the overall brand. Feedback confirmed the audience could easily identify the shared branding elements between the different media.

1. How effective is the combination of your main
product and ancillary texts?
EVALUATION QUESTION 2
FREYA DOWNS

2. What Did We Create For The Project?
 For our A2 Media studies coursework portfolio we created a Documentary
about ‘Meninism’ that would be shown on the channel BBC 3. To
accompany this, we created two ancillary texts to go with it; a double page
magazine spread for the ‘Radio Times’ publication, and also a radio advert
that would play on BBC Radio 1. during the creation of these pieces we
took into consideration the importance of branding, synergy, and how well
these pieces should work together and in connection to each other.

3. Colour Scheme
 We use a consistent colour scheme through
our media products, obviously this isn’t
applicable to our radio trailer, but whenever
we have used a visual medium we have kept
to a Red, Black, and White colour scheme.
While being a gender neutral, impactful and
visually appealing colour combination that
connotes political thought due to it’s
connection to newspaper print; it also
matches the colour scheme for both The
Radio Times and the Meninist movement
and so it was important to keep this present
in all our products. From our audience
feedback, one of our positive points was that
our audience could pick up the colour
scheme easily.

4. Synergy and External Branding
 We feel that if this were a real documentary
then the efforts of our branding would create
synergy and benefit when working across 3
different products. By working with the Radio
times and the BBC to broadcast and
advertise our documentary, we gain
notability and awareness for our product due
to the strong existing name of this brand.
Also, by describing the Meninist movement
in a fair and neutral manner, we are
effectively promoting their brand and so
synergy is present. To represent these two
brands we focused on colour scheme (as
mentioned in the previous slide) but also the
use of house style and font by the two
companies, creating a good mix that easily
works with their brand but also creates a
unique and recognizable brand for
ourselves.

5. Internet Imagery
 Due to the origins of Meninism and it’s online
format, we make a lot of reference to internet
culture in our aesthetic choices. We do this
by using an Impact font in a white colour that
imitates a “meme” which is the name for a
joke on the internet. We also reference
“memes” when quoting our audience
feedback in the statistics segment of our
documentary. We also make other visual
reference in our opening credits, and also
some of the cut away footage in the
documentary when it is relevant. Not only
are these references relevant to our topic,
but also they are appealing to our 16-25
target audience which are largely users of
the internet and online social media so this
will appeal to them. This also applies to our
use of ‘Hashtag’ in our logo that connects to
Twitter.

6. Type Face and Font
 To imitate the use of impact font in internet
memes and also the use of a similar font that we
could not find the name of in the Meninist logo, we
created our own mock logo reading ‘Meninism’
that uses the font ‘Impact”. We always use it in
white and all caps to maintain a house style.
Other than being appropriate to our topic, the
impact font is easy to read and catches your eye.
The secondary font we used is ‘courier new’, it
imitates a type writes font and creates a theme of
mystery due to its connotation with private
investigation, implying that our documentary gives
an inside view on Meninism that no one else can
provide. We use it accompanying the logo we
created in both our Documentary and Magazine
Spread so it truly connects our pieces and would
be recognizable from a glance from one to the
other.

7. Tag Lines and Key Quotes
 To connect all three of our pieces was very
hard but one of the ways we could unify all
three was to select what we felt were the
most impactful quotes that speak for the
whole of the project and so could stand
alone and make sense in each text. We
chose these quotes as we thought that
would catch the eye or ear of the audience
because of their very extreme and
seemingly farcical tone. It is well known
that straight/white/males are the most
privileged members of society, and the
notion that members of this group feel the
need to fight for social change may peek
the interest of the audience, and make
them seek out our documentary from
advertisement.

8. Anonymity
 The anonymity of our meninist subject
from the documentary was something we
had to preserve due to his personal
preference. Working from this challenge,
we decided to play on this and turn it into
our unique selling point for the
documentary. We used the imaged of a
hooded faceless man in our Magazine
double page spread and instantly this
turned him into the “face” of our
documentary and is a recognizable icon
for the product that could be used in any
other visual advertisement we would want
to create. The idea of anonymity also
relates to “Anonymous”, a faceless group
of political activists that use the internet as
their primary tool and has had relations to
meninism in the past.

9. Narration and Music
 In both our Radio trailer and documentary we use
the same music. It is upbeat and so creates an
interesting tone for the pieces, but it also does not
over power the narration and other audio which is
good. In addition to this, in the radio trailer we use
the music “cybertoy” which has an electronic
sound, this helps us audibly represent the themes
of the internet that were shown in the other two
pieces visually. We use clips from the
documentary in a similar way, short audio files
from voxpops and interviews that create a general
tone of mixed opinion. We also used the same
narrator for our Radio trailer. This connects the
two pieces using branding, but also highlights the
benefits of using her for our narration in the
documentary. We enlisted her especially as she is
a drama student, she is able to speak at a
moderate pace and in an understandable tone
that doesn’t undermine the audience and entices
them to listen more.

10. Conclusion
To conclude, during our project we:
 Created 3 pieces; our documentary, a double page spread, and a
radio trailer.
 We used visual connections such as colour, type face, quotes and
aesthetic themes to make sure our pieces supported each other and
connected to each other.
 We used audible connections such as narration, key quotes, and
music to make sure our pieces supported each other and connected
to each other.
 We took careful consideration towards aspects such as brand identity
of both our products, and the existing companies we were “working
with” so that we could optimize connectivity and create synergy.