The document discusses strategies for targeting an audience for a hip hop magazine. It aims the magazine at both male and female readers aged 16-26 by using neutral colors and styles. It also aims to be affordable for students but appealing to those interested in hip hop music and culture across all socioeconomic classes. The magazine will feature both mainstream and up-and-coming hip hop artists to attract younger audiences. Design elements like consistent branding, bold text, and uncluttered layouts will be used to engage readers.

1. Billy Ingram
Questions 4 & 5

2.  The target audience I decided to aim for was
both genders aged between 16-26 years old. I
addressed some of my friends and some older
people that I know about preferred styles and
fonts. They gave me feedback and their input of
what they think people of this age range would
prefer.
 I tried to aim the magazine at both genders
because I didn’t want to limit my audience, I did
this by using neutral colours and also didn’t want
to promote it more to one gender than the other.

3.  I addressed the class of my magazine to be more
all rounded; it is affordable enough for the lower
classes or students and easily accessible for the
higher classes that have a taste for Hip-Hop
music and culture.
 The nature of my audience would be more
mainstream with some alternative. The majority
is well known artists in popular music and charts
etc. and some that aren’t as well known that are
upcoming and have high potential which may
attract younger audiences that like to stay
updated with the hip-hop industry.

4.  To attract my audience, other than the use of my
focus group and feedback, I included some
common conventions that work well in other
magazines that have the same target audience as
me. Some of the codes were house style, bold
text and no overcrowding in the layout.
 With the mise en scene, I dressed my model in
the colours of my house style but in basic
clothing (the reason being that I don’t think
fashion is necessary to draw an audience to a
music magazine). The mise en scene of my
double page spread suits the genre well with the
graffiti in the background.

5.  I made the images eye catching, to attract the
audience, by using the house style and also by
making use the entirety of the space. Also using
the graffiti under the bridge contributes to the
standing out and boldness of the image on my
double page spread along with the continuity
across the double page.
 The direct mode of address in the pose gives a
personal relationship (uses and grats) which can
be a large importance to fans, this would allow
me to give a preferred or dominant reading.