The document analyzes circulation figures, demographics, and pricing for several regional magazines in the UK. The Bristol Magazine sells 24,000 copies per month for £3 each to an ABC1 demographic. Kent Life has 56% male readers aged 50+ who are highly educated with higher earnings; it sells 8.9 copies per reader and costs £3.25. Glossop Life reaches 13,000 ABC1 readers but its price is unknown. Based on this research, the author decides their new regional magazine will target a 50+ demographic and be priced between £3-£3.50, similar to Kent Life which serves as a model.

1. Target Audience

2. Regional Magazine Information
 I have chosen to research the statistics of some
popular regional magazines to find out circulation
figures, demographics and prices.

3. The Bristol Magazine
 24,000 sales per month
 ABC1
 Priced at £3 a copy
 Source:
http://www.thebristolmagazine.co.uk/aboutus.htm

4. Kent Life
 56% male 44% female
 Aged 50+ demographic
 Highly educated
 Earnings significantly higher than UK average
 8.9 average reader per copy
 Priced at 3.25
 Source –
http://www.kentlife.co.uk/magazines/advertise
(print media pack)

5. Glossop Life
 13,000 readers
 ABC1
 Price is unkown
 Source – http://www.glossoplife.co.uk/advertise-
in-glossop-life/

6. Derbyshire Life
 56% female 44% male
 Aged 50+ demographic
 Highly educated
 Earnings significantly higher than UK average
 8.9 average reader per copy (19.065<169,769)
 Priced at £3.35
 Source –
http://www.derbyshirelife.co.uk/magazines/advertise
(print media pack)

7. Viewpoint (Dorset)
 60,000 readers
 ABC1
 Free
 Source – http://mags4dorset.co.uk/our-
services/advertise-with-us/

8. Dorset Magazine
 56% Female 44% Male
 Aged 50+ demographic
 Highly Educated
 Earnings significantly higher than the UK average
 8.9 average reader per copy (6,783<169,769)
 Priced at £2.75
 Source –
http://www.dorsetmagazine.co.uk/magazine/advertise
(print media pack)

9. Cumbria Life
 60,000 readers
 Priced at £3.80
Source –
http://www.cumbrialife.co.uk/index.php/contact/adv
ertise-with-us

10. Time Out London
 505,350 (in final months of 2012)
 Free
 Source –
http://www.mediaweek.co.uk/article/1170989/mag
azine-abcs-time-finds-it-rains-tuesday-mornings-
hits-305000-target

11. Conclusion
 From all of the information that I have gained I
have decided my magazine will be priced around
the £3-£3.50 mark. The magazine I will base my
magazine around, Kent Life, costs £3.25. I feel
this can work because I am going for a
demographic of 50+, so a more mature audience
that will prefer an aesthetically pleasing magazine
which will include photo landscapes of the local
area as well as local faces.