Frontline is a magazine distribution company formed in 1986 by Emap to handle their expanding circulation. In 1988, they partnered with Haymarket Publishing for greater market share. They later partnered with BBC Enterprises in 1990 and Hachette Distribution Services in 1994 to form Seymour, a third party distribution company. Frontline now distributes over 160 magazine titles, including 54 of the top 200 in the UK, through over 55,000 retailers across the country, making them the largest magazine distributor in the UK. As a mainstream magazine similar to KERRANG!, Frontline would likely be the media institution to distribute my magazine to gain wide reach.