Bauer Media would be a suitable company to publish the magazine due to its experience publishing popular culture magazines. As a music magazine, it would attract advertisements from music industry managers promoting bands and rock-based product companies. An online presence is also important since the target audience is young and attracted to online content, and portable devices allow convenient access to the magazine.

1. What kind of Media institutions Will
Distribute My Media Product and
Why?
By Peter Thorn

2. Companies that Might Publish My
Magazine
• One company that might publish Alcoves is Bauer
publishing. They are a company that specialises in
publishing popular culture magazines, such as
FHM and NME.
• http://www.bauermedia.co.uk/
• Bauer media is Europe’s largest publishing
corporation. It owns 300 magazines in 15
countries, as well as numerous websites, t.v and
radio stations. This includes Kerrang radio, which
allows Bauer to claim a monopoly over most of
the music industry market

3. Origins
• Bauer Media is a UK variant of the Bauer
corporation.
• It began in 1953 with the launch of Angling
times, and went on to support the launch of
For Him Magazine (FHM) in 1994.

4. • Why I think that Bauer Media would be a
suitable company to publish my magazine;

5. Who Would Advertise in My Magazine
and Why?
• Being a music magazine, the most frequent
form of advertising comes in the form of the
managers/record companies advertising gigs
for their performances on stage.
• This allows Alcove’s audience to access new,
independent bands, so that they can enjoy
their music and in turn give the magazine
something to report about.

6. • Another common form of advertising in a
music magazine is through the selling of rock-
based products suitable for the magazine. An
example of this is the Beatles Rock Band video
game, published by EA, that appeared in 2009.

7. • My opinion on why Alcoves needs advertising;

8. Online Presence
• I think it is important that my magazine
should have a significant online presence. This
is due to the fact that my target audience
covers a relatively young age group, who will
be more attracted to the online appeal of the
magazine as well as the magazine itself.

9. Androids
Androids, IPhones, and other portable devices
would also be useful for the distribution of Alcoves.
They are small, portable, and can store a large
amount of data into a small space. This is ideal for
people who do not have the time or space to
purchase the magazine itself.

10. Apps
• Why online downloads are the future for
small, independent magazines such as
Alcoves;