The group learned several things from receiving audience feedback on their music video project: 1) Initial feedback helped them narrow down their song choices to Arctic Monkeys' "When the Sun Goes Down", though they ultimately went with their own preference. 2) Additional feedback helped them plan the beginning, middle, and end of the video, though their ideas changed significantly as the project developed. 3) Presenting their ideas to the class provided comments that improved aspects of the video's style and timing.