1. Communication Methods Evaluation

Communication Method
Evaluation
Leah Brackpool

ASA Codes
Number Name Brief Description
1 Compliance No lying nor breaking the law and don’t include
images that may be considered indecent.
2 Recognition of
marketing
communications
The advert needs to look like an actual advert that
includes logos, slogans and images. State the
product to make sure that people know its an
advert.
3 Misleading Adverts You cannot lie about the product nor of its abilities
or functions and price.
4 Harm and Offence The advert cannot set out to intentionally hurt nor
offend anyone, may that be with offensive images
or phrases.
5 Children You cannot promote dangerous behaviour towards
children, also ensuring that you do not pressure the
viewer to buy the product. (e.g being repetitive.)
6 Privacy If you are including a celebrity or a well known
person then you must have written permission
before using them.
13 Food, food supplements
and associated health or
nutritional claims
You cannot promote poor dietary habits and you also
cannot say that the product has health benefits without
proof to back it up.

Mind Map
• Strengths of using this method
– Can take note of ideas
• Weaknesses of using this method
– Will not be able to show what you mean, only describe
things such as colours and font types.
• Did you like using this method? Why?
Using this method is different than the other methods
but I would recommend it if you wanted to note ideas
rather than show them through images and colours. I
liked this method only for taking notes of the types of
stuff that I wanted to include.

Mood Board – Slogans (ideas)
1. Take a break, have a coke.
2. Tastes like nothing ever before.
3. Reinventing memories.
4. That hit of nostalgia.
5. This Coke’s for you.
6. The all-round pleaser.
7. Have a Coke under an oak.
8. Quench your thirst.
9. Have a coke with your friends.
10. The great friend maker.
11. Share a coke.
12. Coca Cola. Into It.
13. The drink of your childhood.
14. The flood of happiness.
15. Slow down, have a coke.
16. The sudden rush of goose bumps.
17. Heard you got a coke, let me see?
18. The weathers getting warmer, lets have
a coke.
19. Welcome to the better side of life.
20. Think of your thirst.
21. Your thirst is speaking.
22. Flood it like a Cola wave.

Mood Board
– Could show some of the ideas and could pinpoint of general ideas in
mind. Could fit more on but the other pictures would be smaller,
meaning struggles to viewing the smaller ones. Express creativity.
– One weakness of using this method would be that the space for each
picture varies and couldn’t fit in most things like bigger pictures.
I liked this method because it can show basic ideas and
creativeness and you can see more of where its going ahead. I
would recommend this method for people who just want to put
down images that inspire them and/or make them think of the
idea that they have in mind. For example; Red and Father
Christmas with Coca Cola, or possibly the mascot.

Style Sheet - Fonts - rock and cola
- Give me some sugar
- Bykars
- Janda curlygirl
- True lies
- Antishbusy
- Legacy
- Angelina

Style sheet- colours
Bright RedWhite
Dark Red Grey/Silver
Black
Darker
Red

Style Sheet
– Get to show the style you wanted and the different fonts
and colour styles and express your creativity and your
ideas more concentrated to the looks of the poster.
- A weakness of using the style sheet is that it may not be
possible nor helpful for people that want an actual preview of
the poster itself. Its just a brief planning method that may
work.
- I enjoyed using this method as it allows the expression
of creativity and for people to see the different ideas and
colours/fonts that would be used.

Layout Plan
Background would be a bold
red colour so the white text can be read from
the poster.
The coca cola mascot
(polar bear will most
likely be used around
Christmas)
The logo in a
big size
A memorable slogan
Possibly use a sponsorship of
an event that could be coming
in the future.
For example; The Olympics or
The World Cup.
Using social media to possibly
see the support and the fans of
the product. People may use
these
as a way to express their opinion
on the product.
May include facts and
figures
of the consumption rate. Coca Cola
is consumed
at the rate
of 1.9
billion
drinks
everyday

Layout plans – applications used
With some of the lettering and fonts, I
used
The font generator in the picture on
the left.
This showed that I had a way to
create and make
the font my own and allowed me to
fit it to my
posters look. I would then download a
png of the
font with my specified text and added
it to the
layout plan slide. I would recommend
this
generator as it does more things than
just
downloading a font, etcetera.

Layout Plan
– I think this method is useful as it allows a view of what
the poster or advertisement is going to look like.
– none
I enjoyed using this method because it allows
people to see the possible outcome and they can
plan what they want on the poster and then they
can make it visible with one of these.

Brainstorm
• Sound effects such as opening cans/bottles and
drinking, etcetera.
• Create a song that is memorable with simple lyrics
with the products name within the whole song.
• Create a simple parody with the products name
with popular songs (with written consent.)
• Use famous or noticeable voices of the most
popular celebrities. (with written consent.)
• Use sponsorships and/or a special events like the
Olympics to gain peoples attention
• Use possible giveaways or competitions in the end
or middle of the radio advert, meaning people will
want to buy and could be possibly a winner.
• Use sound effects that remind people of seasons or
special occasions. For example: Summer with
musical festivals. Winter with Christmas.
• Use themes such as Theatre or Movie trailers for
inspiration such as using the classic action movie
trailer voice for introductions.

Brainstorm – Possible sound effects
• Winter
– Sleigh bells (linked to christmas)
– Rain pouring
– Wind
– Leaves rustling
– Fire burning in a fireplace
• Autumn
– Wind
– Leaves rustling
– Crunching leaves, people walking on them
– Fire burning/crackling (linked to Bonfire night)
– Raining
– Spooky noises (linked to Halloween)
• Summer
– Laughing and chattering
– Sea waves
– Festival themed music (faint bass)
– Children playing
– Barbecue sizzling
– Bird tweeting
– Cars driving
– Ice being put into a cup
– Drums beating
– People talking
• Spring
– Birds tweeting
– Wind

Brainstorm - idea
- Using a summer-themed or maybe a Christmas-
themed (if its near December) popular song as a
faint background noise, then opening a bottle of
coca cola and drinking from it and making refreshed
noises. After a few seconds of the music playing,
“Coca Cola” will be said then the slogan, “Welcome
to the better side of life…” Could possibly add the
price. For example, “Welcome to the better side of
life for only (suggested price).” Add jingles at both
the start and the end.

Brainstorm – Possible music
ideas/sound effects
Sound effects: Summer themed
– Bottle opening sounds- Link
– Refreshing Sounds – Link
– People Talking – Link
– Birds tweeting – Link
– Tidal Wave sounds – Link
– Children Playing – Link
– Barbecue noises – Link
Summer themed/pop songs:
– NCS- Fools Gold (idea one) – Link
– Chase Atlantic - Swim (idea two) – Link
– NCS- Remember (idea three) – Link
– Chase Atlantic – Friends (idea four) – Link
– Chase Atlantic - Tidal Wave (idea five) – Link
– NCS - On & On (idea six) – Link
– George Ezra - Shotgun (idea seven) – Link
– Chase Atlantic - Keep It Up (idea eight) – Link
– Chase Atlantic - Know Me! (idea nine) - Link

Brainstorm – Winter music/sound
effects ideas
Sound Effects: Winter themed
– Sleigh Bells – Link
– Father Christmas sounds – Link
– Leaves Rustling – Link
– Snow sounds - Link
Winter themed/Christmas songs;
– All I Want For Christmas Is You - Mariah Carey (idea one) – Link
– Justin Bieber - Mistletoe (idea two) – Link
– Dean Martin - Let It Snow! (idea three) – Link
– Last Christmas - WHAM! (idea four) - Link

Brainstorm
– This method is great for jotting down and producing ideas. It is
also great for brainstorming music and sound effects for the
radio advert that you have in mind. It’s best use is for writing
down a bunch of ideas then using a few or more and producing
them into one big idea.
– Not many but if needing to keep it onto one slide and have a
load of ideas, this would become difficult, leading to small text
that is hard to read.
I liked this method because it put all my ideas and music interests
within the advertisement easily, and kept it all organized.

Informal Pitch
– Strengths of using this method is that with the
feedback you can improve before putting out and
making the final product.
– -
I liked using this method because it helps me get
information to improve my idea on.

Formal Pitch
– You can promote and explain if the radio advert is
suitable for people of either gender, age, nationality,
ect. You can also describe your idea in detail.
– If unsure about the ideas, this may lead to high
chances of being declined by services.
I liked using this method because it allows you to
describe and pitch out your idea in much more
detail.

Initial Reaction
My initial reaction is that I’m kind of nervous as I
have no idea how to draw in pixels and also
confused as I have no ideas so I would need to
do research on what I want. I’d have to look into
advergames and do some sketches.

Initial Reaction
– This method is helpful to explain how you’re feeling with
the project and how you think it is going to be like. For
example, are you going to get used to drawing in pixels and
how you feel about it.
– This method has a downside as you cannot product ideas
on it and its only helpful with feelings and reactions on
given tasks.
I am in the middle with this method as it is good to
explain and write out expressions and feelings towards
tasks and not to produce ideas, which is the main thing.

Sketches
– Can sketch and plot out a possible idea using
pixels and create ideas whilst drawing in pixels
– Can be quite hard drawing in pixels.
I liked using this method although it was hard
drawing in squares rather than free handing it
normally.

Formal Proposal
– You can promote and explain if the advert-game is
suitable for people of either gender, age, nationality, ect.
You can also describe your idea in detail.
– If unsure about the ideas, this may lead to high chances of
being declined by services.
I liked using this method because it allows you to describe
and pitch out your idea in much more detail.

1. Communication Methods Evaluation

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Editor's Notes