The author's magazine targets 16-24 year olds who are trendsetting and non-mainstream, either students or working class. The author chooses Vice as the distributor since it also targets this demographic with non-mainstream content. To launch the magazine, the author would distribute free copies to generate interest before considering selling issues, mirroring Vice's successful strategy of initially giving issues away in other magazines to promote the brand. Releasing one-off books, documentaries or sponsorships could further support this launch strategy.

1. Question 3: What kind of media
institution might distribute your media
product and why?

2. As my magazine is aimed at both genders between the ages of
16-24, who are trend setting individuals/ non-mainstream, this
means they will either be students or working, if they are
working they will be found in the ‘C’ category of the jicnars
scale.

3. The distributor I have chosen is
Vice, this is due to the fact that they
are not a mainstream magazine.
This would be a good strategy to
use because Vice issue free issues
of there magazine in many
mainstream magazines, however
they are more internet based, this
is what I would not do, at first I
would issue free copies of the
magazine and if it did well enough
and became popular then sell it for
the prices successful magazines
are selling.

4. I believe this strategy would work well because like Vice’s
magazine, my magazine is aimed at the same audience and it
is not a mainstream magazine, this is why if I performed the
same strategy I would have the same success as Vice. Also to
support my strategy I could release one off books,
documentaries or sponsorships.