Growing your business
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Your mail and social media campaigns drive traffic to your website and content hub, establishing you as a thought leader and building your brand. Links in newsletters and social media posts direct customers to helpful website content and offers, encouraging sharing and generating new leads. Analyzing campaign results provides insights for improving future content marketing efforts and continuing the growth cycle.
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Growing your Business
Your content marketing growth cycle begins by sending a monthly newsletter with helpful information to drive customers to your website, where they can access shareable content that establishes you as a thought leader. Scheduled social media posts then promote an offer on your website to generate responses. By consistently nurturing engagement through email and social media, your customers appreciate your products and services, sharing them with others and helping your business grow and flourish.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
Starbucks
This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
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Wendy's Social Media Strategy
Wendy's social media strategy aims to expand its customer base through platforms like Snapchat, Twitter, Facebook and Instagram. The strategy involves updating these platforms with deals, store updates and creative graphics. An audit found Twitter had the most followers while Instagram had the highest engagement. Objectives include increasing sales through promoting deals and the brand. Roles, policies, response plans and metrics are outlined to guide the social media efforts.
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This document outlines Starbucks' 2016 social media strategy to engage college-aged customers online. The objectives are to gain 30% more social media followers, increase Instagram followers by 30%, and increase visual content by 30% in 6 months. The strategy includes posting engaging content on platforms like Facebook, Instagram, and Twitter aligned with key dates and using hashtags like #LatteLove. Performance will be measured using quantitative metrics like follower counts and engagement rates.
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This document summarizes the challenges of social media management and strategies for overcoming them. It discusses defining objectives and understanding the target audience. It also emphasizes the importance of keeping students engaged through initiatives like student takeovers and trivia campaigns. Additionally, it addresses analyzing metrics to understand the best performing content types and staying relevant by following industry trends. Finally, it provides recommendations for using tools like Hootsuite, Animoto, and Canva to more efficiently create and manage social media content.
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The Miami Heat's social media strategy aims to grow their online audience and followers through more frequent posting and interaction. Their goals are to increase website traffic from social media and sell more tickets. Key strategies include boosting Facebook posts, creating ads, using consistent hashtags, and partnering with athletes. Progress will be measured through metrics like follower growth, engagement rates, and website traffic/conversions from each channel.
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Your content marketing growth cycle begins by sending a monthly newsletter with helpful information to drive customers to your website, where they can access shareable content that establishes you as a thought leader. Scheduled social media posts then promote an offer on your website to generate responses. By consistently nurturing engagement through email and social media, your customers appreciate your products and services, sharing them with others and helping your business grow and flourish.
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They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
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This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
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This document outlines Starbucks' 2016 social media strategy to engage college-aged customers online. The objectives are to gain 30% more social media followers, increase Instagram followers by 30%, and increase visual content by 30% in 6 months. The strategy includes posting engaging content on platforms like Facebook, Instagram, and Twitter aligned with key dates and using hashtags like #LatteLove. Performance will be measured using quantitative metrics like follower counts and engagement rates.
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This document summarizes the challenges of social media management and strategies for overcoming them. It discusses defining objectives and understanding the target audience. It also emphasizes the importance of keeping students engaged through initiatives like student takeovers and trivia campaigns. Additionally, it addresses analyzing metrics to understand the best performing content types and staying relevant by following industry trends. Finally, it provides recommendations for using tools like Hootsuite, Animoto, and Canva to more efficiently create and manage social media content.
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The Miami Heat's social media strategy aims to grow their online audience and followers through more frequent posting and interaction. Their goals are to increase website traffic from social media and sell more tickets. Key strategies include boosting Facebook posts, creating ads, using consistent hashtags, and partnering with athletes. Progress will be measured through metrics like follower growth, engagement rates, and website traffic/conversions from each channel.
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This document discusses using social media, specifically Facebook and Pinterest, for agricultural marketing. It provides goals and best practices for coaching farmers on social media use. Facebook is seen as very accessible but also noisy, though affordable with measurable results. Pinterest is popular for food/recipe searches but requires photos and engagement beyond selling. The key lessons are to focus on best practices, learn platform features, engage as a user to stay current, and provide hands-on training for farmers.
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Chick-Fil-A's social media strategy aims to increase its reputation and loyal fan base online. Key objectives include growing followers on Twitter and Instagram, increasing video posts, and sharing twice-daily on Facebook. The brand persona is family-friendly, fun, happy and welcoming. Strategies involve paid sponsorships and owned employee spotlights. Metrics include follower growth and engagement rates. Response plans address potential crises while focusing on positive messages. Sentiment analysis found customers praise food and service but criticize being closed on Sundays and recipe changes. Proposed improvements include refreshed visuals, more user-generated content, and open questions.
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Jerry Ĺrs ĂŠs a kĂśzĂśssĂŠgi marketing
A 80-as ĂŠvek vĂŠgĂŠn ĂĄltalĂĄnos iskolĂĄskĂŠnt ĂŠn is ĂşttĂśrĹ lettem.
Amikor az osztĂĄlyunk megkapta a feladatot, hogy alakĂtson ĹrsĂśt, akkor azonban egy furcsa nĂŠv mellett dĂśntĂśttĂźnk.
A szokĂĄsos MĂłkus, PajtĂĄs, Farkas Berci ĂŠs egyĂŠb megszokott elnevezĂŠsek helyett mi a korabeli kedvenc hĹsĂźnket, Jerry-t vĂĄlasztottuk. Akkor mĂĄr a nyugati nyitĂĄs idĹszaka volt, belefĂŠrt a kĂśzhangulatba az ilyen kevĂŠsbĂŠ szocialista megoldĂĄs is. Most a szellemi tulajdon kĂŠrdĂŠsĂŠt hagyjuk. :-)
Nagyon ĂŠrdekes idĹszak volt ez a Jerry Ĺrssel ĂŠs az ĂşttĂśrĹsĂŠggel.
MindenfĂŠle izgalmas kĂśzĂśs programjaink voltak a papĂrgyĹąjtĂŠstĹl az iskolaĂşjsĂĄg ĂrĂĄson ĂĄt az ĂşttĂśrĹ rĂĄdiĂłig.
Csupa olyan dolog, ami ma Instagramra, YouTube-ra ĂŠs Facebookra kĂvĂĄnkozna. Ami nem vĂŠletlen, ugyanis ez kĹkemĂŠny kĂśzĂśssĂŠgi marketing volt a maga nemĂŠben.
NĂŠhĂĄny napja egy oktatĂĄsmarketing konferenciĂĄn mesĂŠltem el ezt a tĂśrtĂŠnetet, mert azt lĂĄtom, hogy sokan a kĂśzĂśssĂŠgi marketinget egy teljesen Ăşj dolognak gondoljĂĄk.
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Social Media: Helping Customers Find the Farmer (part 2)
This document discusses using social media, specifically Facebook and Pinterest, for agricultural marketing. It provides goals and best practices for coaching farmers on social media use. Facebook is seen as very accessible but also noisy, though affordable with measurable results. Pinterest is popular for food/recipe searches but requires photos and engagement beyond selling. The key lessons are to focus on best practices, learn platform features, engage as a user to stay current, and provide hands-on training for farmers.
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This document outlines 4 key elements of an effective social media marketing campaign: 1) Having clear objectives by defining goals and target audience, 2) Sharing unique content regularly to engage audiences and keep their interest, 3) Having a well-designed message connected to your brand in all content, and 4) Tracking campaign progress through analytics to measure success and improve future campaigns. Effective social media marketing depends on implementing these elements.
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Chick-Fil-A's social media strategy aims to increase its reputation and loyal fan base online. Key objectives include growing followers on Twitter and Instagram, increasing video posts, and sharing twice-daily on Facebook. The brand persona is family-friendly, fun, happy and welcoming. Strategies involve paid sponsorships and owned employee spotlights. Metrics include follower growth and engagement rates. Response plans address potential crises while focusing on positive messages. Sentiment analysis found customers praise food and service but criticize being closed on Sundays and recipe changes. Proposed improvements include refreshed visuals, more user-generated content, and open questions.
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The document outlines B&B Office Systems' 2017 social media strategy to increase customer engagement and sales. The strategy includes creating social media content to drive website traffic and sales, with objectives to gain 500 new Facebook followers and reach a 5% conversion rate. The roles, tools, and timeline are defined, along with guidelines for critical incident response and regular reporting on key performance indicators.
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A proposed social media strategy for Whole Foods for my Social Media Management Class. Not all data is accurate and current.
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Dairy Cheer Restaurant ran a successful 7-month social media campaign on Facebook and Instagram to increase sales and engagement. Through targeted posts and giveaways, they gained over 2,000 Facebook likes and nearly 450 Instagram followers. Their most viral post reached almost 15,000 users, and overall engagement doubled. As a result, Dairy Cheer witnessed a noticeable increase in foot traffic and sales, leading them to extend the campaign and ask for more ways to leverage technology for their business.
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When developing social media strategies, brand marketers often struggle to execute. We have made the Social Media Planning Tool available to brands wishing to incorporate a local strategy that complements the national strategy.
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Social Media Strategy - Sweetberries Eatery & Frozen Custard
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Â
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Yippee is a mobile platform that connects corporations, charities, and individuals by allowing users to participate in fun challenges and campaigns to support social causes. Users can browse challenges on various issues, complete tasks by taking photos or videos, nominate friends, and track donations to charities without having to donate money themselves. The platform aims to make it easier for corporations to quantify their CSR spending, amplify their missions, and engage youth audiences through interactive experiences while helping charities expand their reach, obtain continuous funding and volunteer support, and increase transparency.
Jerry Ĺrs ĂŠs a kĂśzĂśssĂŠgi marketing
A 80-as ĂŠvek vĂŠgĂŠn ĂĄltalĂĄnos iskolĂĄskĂŠnt ĂŠn is ĂşttĂśrĹ lettem.
Amikor az osztĂĄlyunk megkapta a feladatot, hogy alakĂtson ĹrsĂśt, akkor azonban egy furcsa nĂŠv mellett dĂśntĂśttĂźnk.
A szokĂĄsos MĂłkus, PajtĂĄs, Farkas Berci ĂŠs egyĂŠb megszokott elnevezĂŠsek helyett mi a korabeli kedvenc hĹsĂźnket, Jerry-t vĂĄlasztottuk. Akkor mĂĄr a nyugati nyitĂĄs idĹszaka volt, belefĂŠrt a kĂśzhangulatba az ilyen kevĂŠsbĂŠ szocialista megoldĂĄs is. Most a szellemi tulajdon kĂŠrdĂŠsĂŠt hagyjuk. :-)
Nagyon ĂŠrdekes idĹszak volt ez a Jerry Ĺrssel ĂŠs az ĂşttĂśrĹsĂŠggel.
MindenfĂŠle izgalmas kĂśzĂśs programjaink voltak a papĂrgyĹąjtĂŠstĹl az iskolaĂşjsĂĄg ĂrĂĄson ĂĄt az ĂşttĂśrĹ rĂĄdiĂłig.
Csupa olyan dolog, ami ma Instagramra, YouTube-ra ĂŠs Facebookra kĂvĂĄnkozna. Ami nem vĂŠletlen, ugyanis ez kĹkemĂŠny kĂśzĂśssĂŠgi marketing volt a maga nemĂŠben.
NĂŠhĂĄny napja egy oktatĂĄsmarketing konferenciĂĄn mesĂŠltem el ezt a tĂśrtĂŠnetet, mert azt lĂĄtom, hogy sokan a kĂśzĂśssĂŠgi marketinget egy teljesen Ăşj dolognak gondoljĂĄk.
Ăszak-magyarorszĂĄgi turizmusstratĂŠgia a gyakorlatban
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2010. november 9.
HidvĂŠginĂŠ MolnĂĄr Judit
igazgatĂł
Magyar Turizmus Zrt. Ăszak-magyarorszĂĄgi RegionĂĄlis Marketing IgazgatĂłsĂĄg
www.eszakmagyarorszag.hu
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An Intro To Social Media
This document provides an introduction to social media and how it can be used effectively. It discusses how social media allows for two-way communication and engagement with target audiences. Examples are given of how Barack Obama's presidential campaign and BMW successfully used social media for marketing. Key tips include deciding goals, monitoring strategies, and tailoring social media use to fit each organization's specific needs. The document emphasizes measuring success and being willing to change social media approaches over time based on audience feedback.
Monetize Your Online Presence: A Deep Dive into Affiliate Marketing
Discover the power of strategic partnerships and learn to navigate the digital landscape with our exclusive "Monetize Your Online Presence" guide. đđť Whether you manage a blog, engage on social media, or run a niche website, unlock the potential for a lucrative venture. đ Enrich your digital journey with our emoji-powered digital marketing course in Yamuna Vihar. đđ Join now to master the art of affiliate marketing and turn your online influence into a thriving source of income.
5 steps to Developing a Strong Social Media Strategy
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
An Intro To Social Media
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.comÂ
Social Media Marketing: Success Stories & Case Studies
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Improve Your Event Marketing Strategies by Leveraging What Already Works
Hosted by TechSoup Connect BC on February 9, 2022.
https://events.techsoup.org/e/mcm6tz/
Not every organization is going to have success using the same strategies--which is why we donât preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.
We will answer questions like: What if I donât have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all...How can I learn what worked and what to put more effort towards when marketing my next event?
Our session is delivered through specific tactics, clear how-tos, and real life examples. Youâll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organizationâs event marketing hall of fame!
Learning Outcomes:
Specific tactics to add to your event marketing schedule (plus a schedule outline)
Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
What to do if you donât have a big email list or social media following
How to leverage your event partners, sponsors, and supports to reach a wider audience
How to track your efforts and use data to make smarter marketing decisions
Target Audience:
Fundraising professionals
Charities, non-profits, foundations, etc. (in Canada or the USA)
All levels - intro, mid, experienced
Seasonal Facebook Campaigns: Strategies for Success
Digital Visitor is a digital marketing agency established in 2005 that has grown from helping local attractions promote themselves on YouTube to providing services across various industries and social media channels. The agency has won awards for its innovative work and recently expanded its office in Bristol. The document then provides tips and examples for running effective Facebook campaigns, including planning the campaign timeline, setting objectives for any apps or games created, using influencers for outreach, targeted Facebook ads, partnering with other companies, and maintaining ongoing promotion through social media. Case studies are presented showing successful campaigns for Visit Malta, Eurotunnel, and Allianz Global Assistance that resulted in increased engagement, reach, and leads.
Top 6 Holiday Marketing Tips to Stand Out in 2023.pdf
Explore the 6 expert holiday marketing tips for 2023 to boost sales, outshine competition, and make the holiday season a remarkable success. holiday marketing is a tool of great significance for any business. Most people look to spend a good amount of money on gifts during this time of the year and are more than willing to buy from you if they see that you are offering something they want or need. Holiday marketing is crucial, as people are eager to spend during this time. By providing a seamless shopping experience, you can effectively reach and engage your target audience and promote your brand. Incorporate these tips into your holiday strategy to create a delightful shopping experience for customers.
Develop Your Social Media Strategy In Steps.pptx
Understanding who your target audience is and why they care about what you have to offer is fundamental to a successful social media strategy. The type of content that is appropriate will be determined by your target audience and the channel you choose. It's also important to share content created by others so you don't appear too self-promoting.
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A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
SafetyNet:Social Media Management Services, Ann Michaels & Associates
Ann Michaels & Associates offers social media management services to companies across North America. Whether you need social media startup, planning a social media marketing strategy, or social media monitoring, we can help! Visit our website at www.socialmediamanagement.net to learn more about our social media management services.
Project 1 Social Media Management
Chick-Fil-A's social media strategy aims to build relationships with customers and bring them joy through their online presence. Their objectives include increasing engagement on Instagram, which is their fastest growing platform. They use tools like infographics and customer responses to provide quality service across channels. Key dates include closing on all Christian holidays and every Sunday in observance of their religious values. Performance is tracked through metrics like website traffic sources and follower growth across networks.
Social media strategy
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Why social media is so important?
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Social Media Marketing Benefits.docx
1. Social media marketing can help businesses strengthen their brand, get customers involved in conversations, and improve customer service by responding to feedback. It allows businesses to interact directly with customers.
2. When done right, social media marketing can boost sales and conversion rates by increasing a brand's exposure to a large audience that spends significant time on social media platforms each day. It also helps businesses position themselves as thought leaders in their industry.
3. By monitoring competitors' social media activities, businesses can learn what marketing strategies are or aren't working well for others in their industry and adapt effective techniques while avoiding ineffective ones. This competitive analysis is made easier by the analytics available on most social media posts.
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Fine-Tune your Paid Media and Email Acquisition Strategy
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5 steps to Developing a Strong Social Media Strategy
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Â
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Growing your business
- 1. Growing your Business with Fresh Ideas
- 2. The Content Marketing Growth Cycle 1. Your mail and social media campaigns drive traffic to your website through the content hub. 2. Your customers recognize you as a thought leader and expert in your field. 3. They share your advice and tips with their friends. 4. You get new customers and more revenue!
- 3. Step 1: Planting the Seed You send a monthly newsletter to customers and prospects that includes helpful information and advice.
- 4. Step 2: Pollination Links in the newsletter lead to content on the website that can be easily shared through social media.
- 5. Step 3: Sunshine Your website landing page includes an offer or incentive that stimulates response.
- 6. Step 4: Frequent Watering ⢠Scheduled social media posts link to the offer and website content. ⢠You monitor and respond to email and social media interaction.
- 7. Step 5: Enjoy the Fruits of Your Labor Your customers appreciate your product and share it with their friends.
- 8. The Harvest At the end of the campaign, you receive a detailed report of the campaign results. This provides the seeds for your next campaign.