The audience provided feedback on the print advert, radio trailer, and documentary. For the print advert, they enjoyed the iconic skyline image of Liverpool and the punny slogan. For the radio trailer, they liked the recognizable Scouse accent of the voiceover but some felt it should have included outsider perspectives. For the documentary, viewers enjoyed the interviews and humorous tone but some wanted more young people and outsiders interviewed. Overall, the feedback was positive and the criticism was minor and constructive.

1. What have I learnt from
my audience feedback?

2. Print Advert
What People Enjoyed/thought went well
• The image of the skyline, many people enjoyed the iconic view of Liverpool, as well as
being a striking image that if they ‘saw it on a bus, they’d watch it (which is what one
person said) it also linked well with the topic
• The slogan, people seemed to enjoy the humorous pun, and thought that it slotted in
well with the laid back tone of the programme
• The bright colours we used, red and yellow made the Print Advert stand out amongst
the audience who watched it
What people thought could have been improved
• There was no real stand-out criticism for the print advert, everyone seemed to enjoy
it, and it achieved its simple objective as being eye-catching

3. The Radio Trailer
What people enjoyed/thought went well
• The voiceover for the radio script proved hugely popular with the audience as they
enjoyed that it was a recognisable Scouse accent and thought it linked well with
the topic. People also liked the idea we used the same voiceover for the
documentary, as well as the Radio trailer
What people thought could be improved
• Some would have liked to have seen the thoughts of those who weren’t from the
city included in the radio trailer, as one person rightly pointed out ‘people from the
city are always going to love the city’ this meaning I’d need to film people outside
of Liverpool to gain a fair judgement on Scousers

4. The Documentary
What people enjoyed/thought went well
• The three main interviews we chose went well with viewers. People liked that a well
known person was featured in Joe Anderson as one person said ‘ I particularly enjoyed
the interview with the councillor’. The socio-linguist Michael Sace-Piegge was also
favourable amongst viewers as he was seen as ‘very interesting’ and the stand-up
comedian Sam Avery fitted in well with the topic of Scouse humour, which everyone
seemed to enjoy
• The main outlook was that people enjoyed the 5 minutes and it ‘made them want to
see more
• People enjoyed the humorous tone that I purposely used throughout the programme
• What people thought could be improved
• One person in particular said they they’d like to have seen more young people being
interviewed as oppose to older people being interviewed
• More interviews and include some from outside the city

5. Conclusion
• In conclusion, the overall feedback I received
was positive, and although the criticism we
received was constructed it was a minority
compared to the overall praise we received.
The main feedback I received was that the
media products was up to the high standards
of a professional Media production