The students received audience feedback at multiple stages of creating a music video and album materials. Initial feedback from surveys helped them identify rap/grime as the preferred genre and informed decisions throughout the creative process. Feedback on early drafts helped identify areas needing improvement like repetition. Later feedback confirmed stereotypes were conveyed and the finished project was well-received, though some noted minor issues with lip-syncing. Additional feedback guided choices for the poster, like incorporating rap/grime imagery, and album cover font selection.

1. What have you learnt from your
audience feedback?
Katie, Evie, Echo

2. The stages in which audience feedback was used:
• Initial stages
• Draft of the music video
• Finished music video feedback.
• Decisions on images for the album cover and poster.
It was important that we kept referring back to the audience feedback to
make sure that we were considering the target audience at all moments
of creation.
What have you learned from
your audience feedback?

3. Initial audience feedback
• At the beginning of this project we used survey monkey to create a questionnaire for 16- 20
year olds. We decided this age range was appropriate because we could relate to what they
might be saying.
• From the feedback, the majority voted on ‘rap/grime’ as their favourite genre. We were
happy with this result as we had a lot of ideas surrounding this genre. This also meant that the
video did not exactly require a ‘storyline’ which was useful so that we could explore other
aspects in more depth like the ‘star image’.
• The audience feedback was very crucial at this stage as we wanted to make sure that we
began the creation of the music video with audience in mind. It helped us narrow down the
target market even more by learning what the audience like and don’t like, for example whether
or not they wanted to see the artist in the video.
• This was very important feedback, due to us referring back to it whenever a decision had to be
made. Learning all about our target audience made it a lot easier to visualize and then create
the video, to a standard that the audience would enjoy. We used the audience feedback at this
stage as guidelines to our project.

4. First draft
• We completed our music video using all of the footage from the first shoot.
However we still had some gaps to fill in with new footage that we’d acquire a
couple of weeks later. When we showed our video to two classes there was some
really helpful feedback, especially some reoccurring so this is what we primarily
focused on.
• The initial overall criticism was about repetition. This was due to a lack of footage.
As well as the lack of variation in the locations and shots.
• As a result of this we had a second day of filming with Ray. We decided to add a
new location, as a result of the feedback we were given. The day filming in Bristol
was hugely successful as it provided us with a new atmosphere that conformed to
stereotypes, regarding the urban vibe.

5. Finished music video
• When we finished the music video, we were very proud of what we achieved. We shared our
music video through YouTube and with friends and family through social media.
• We got a lot of response from people. We appreciated hearing from the Head ITV producer,
commenting on our YouTube post that it was 'great editing with a good pace'.
• To follow from this we asked a lot of people who fitted our target audience a series of
questions. We filmed a couple of male and female classmates on camera:
https://www.youtube.com/watch?v=9sNEQ1t_1CE
• As well as a podcast of a group of people including some who do not study media so
therefore we got a refreshing and un-biased opinion:
https://www.youtube.com/watch?v=oARnGBL4cDE
• The intentional contrast between urban/countryside was evident to the majority of the
audience however some said they did not understand the inclusion of the countryside.
• Overall, feedback was very positive and we were happy to hear that the conformist
stereotypes were certainly visible.
• One negative response that we had somewhat expected was the lip-syncing. A viewer that
studies media noticed a couple of occasions in which lip-syncing was not totally accurate but
understood the difficulty of making it fit.

6. Ancillary Tasks
• The audience feedback was used especially in the ancillary tasks. It helped us finalize decisions
that we had to make.
• While making our poster, we used the ‘guidelines’ from the audience feedback we received at
the beginning of this project. We wanted to make sure that we incorporated the genre (rap/
grime) in the poster. As well as the ‘star image’ being used in the poster. This helped us pick our
final image for the poster.
• We had the option of two colored fonts for our poster: red and blue. We asked a number of
people who fitted the criteria of our target audience, on what they prefer. The majority said the
red one over the blue one as it stood out more.
• When we made the digi-pac we had a lot of images to choose from. Asking for the target
audience’s opinion helped us a lot. However we had initial ideas on what photo to use for the
album front cover and the back cover. This made decisions a lot easier, but the font was
something we relied the audience feedback on. We created different options and asked them to
vote which one they liked more.