This document discusses how the media product represents social groups. It focuses on a magazine targeted towards teenage fans of alternative/rock music. The magazine features a model with blue hair as a role model who inspires female teenagers to follow their dreams. It also features up-and-coming alternative artists who are more relatable to the target audience. While the magazine follows societal norms by featuring a white, British, heterosexual model, the target audience of alternative music fans is generally more diverse and accepting. The creator acknowledges they should expand to represent more groups in the future.

1. MEDIA
MY
EVALUATION
Question 2

2. How does your
media product
represent particular
social groups?

3. I constructed some reader profiles where I took a few of my target audience and looked
at their hobbies and interests in more detail. This allows me to put features in my
magazine that will attract my target audience.

4. Make-up
The top image is of Hayley Williams who
is well known and popular within my target
audience. I recreated this make up look on
my model in the bottom image.

5. Pose These images have similar stances
however the image I took on the left
looks younger and more
appropriate for the younger viewers
in my target
audience. The photo on the right is
of
Hayley Williams who is popular
within
my music genre so using her as
inspiration helps link my magazine
with my target audience.
Looking at The Male Gaze, the
pose does not seem to fit within
one of the categories.
However, this is not a bad thing, as
it allows experimentation and
new, updated, ideas to come to
light.

6. Ideology
Although my magazine is aimed at both genders, I think that the featured model
would inspire female teenagers. The model has her own style (blue hair) and
the article shows her following her dreams and becoming successful which I
think would promote a good image and role model to younger girls.
I think individuality has been explored in the mainstream media however, I don’t
think it has been done for younger teens for alternative music genres. I think
this is benefited by using up and coming artists as they are unaffected by the
pressures of the media and are more relatable to the target audience.

7. People who like the rock/alternative genre are stereotypically more diverse and
therefore accepting. However, as my model was a white, British
heterosexual, this has followed the ‘norm’ of society and the general music
culture. Saying this, I would still keep my model as she represents a lot of
people in society but I would definitely expand who I would use in future
editions.
The majority of my target audience will also fit within the social grade of C1.