This document discusses how the media product represents social groups. It describes creating reader profiles to understand the target audience's interests. It shows images replicating a makeup look popular within the target audience and poses inspiration from someone popular in the target genre. The document argues that the featured model would inspire young girls by showing her individual style and success in following her dreams. While the genre's fans are generally accepting of diversity, the current model follows societal norms as a white heterosexual. Future editions aim to represent more groups.

1. MY
Question 2
Media
EVALUATION

2. How does your
media product
represent particular
social groups?

3. I constructed some reader profiles where I took a
few of my target audience and looked at their
hobbies and interests in more detail.

4. Make-up
The top image is of Hayley
Williams who is well known and
popular within my target
audience. I recreated this make
up look on my model in the
bottom image.

5. Pose
These images have similar stances
however the image I took on the left
looks younger and more appropriate
for the younger viewers in my target
audience. The photo on the right is of
Hayley Williams who is popular within
my music genre so using her as
inspiration helps link my magazine
with my target audience.
Looking at The Male Gaze, the pose
does not seem to fit within one of the
categories. However, this is not a bad
thing, as it allows experimentation and
new, updated, ideas to come to light.

6. Ideology
Although my magazine is aimed at both genders, I
think that the featured model would inspire female
teenagers. The model has her own style (blue hair)
and the article shows her following her dreams and
becoming successful which I think would promote a
good image and role model to younger girls.
I think individuality has been explored in the
mainstream media however, I don’t think it has
been done for younger teens for alternative music
genres.

7. People who like the rock/alternative genre are
stereotypically more diverse and therefore
accepting. However, as my model was a white,
British heterosexual, this has followed the
‘norm’ of society and the general music culture.
Saying this, I would still keep my model as she
represents a lot of people in society but I would
definitely expand who I would use in future
editions.