How effective is the combination of your main product and ancillary texts?

1. In whatwaysdoesyour mediaproductuse,developorchallenge formsandconventionsof real
mediaproducts?
Throughoutour mediaproductwe have adheredtoas well aschallengedthe formsandconventions
of real mediaproducts.We have gainedabalance to standout amongstothermediaproductsbut
alsobe inline withwhatthe criteriademandsof areal mediaproduct. For example atypical Metal
musicvideowill eitherfocusmainlyonthe bandplayingthe song,orthe storythe videoisshowing.
Howeverwiththismediaprojectwe have gainedabalance betweenbothaspects.There isenough
footage inthe videotoshowwhat the videoisabout,aswell asenoughfootage toshow the band
playingthe song.Typical musicvideossticktoone more thanthe other,by challengingthiswe
believewe have givenaunique touchthe musicvideoinordertomake itmore prominentinthe
industry,ratherthanhave it as "justanothermusicvideo".Typical withthe majorityof musicvideos,
theyare postedonYouTube forworldviewing.We have alsofollowedthistogainas muchattention
to the band as possible,aswell asreceive feedback.Intermsof ancillarytextwe have usedvarious
methodssuchas creatingouton website on'Weebly' inordertoattaina highnumberof views,
furthermore Weeblywasthe mostsimplestandeasiestoptionforourancillarytext. Intermsof
technical conventions,suchaslightingeditingandcameraangles,we have adheredtothe formsand
conventionsasmuchas possible.Althoughwe wantourvideotobe unique,we dohoweverwantit
to be professional,legitimate andengagingaswithrenownedmusicvideos. We have usedcertain
close upshots as well aslightinganglestoprovide focustocertainaspectsof the videowe feel is
integral tothe story.The varioustechniqueswe believe helpaddmeaningandemotiontothe video,
somethingwe hadaimedtoachieve whilstplanningthe video.Anexample of thiswouldbe the
videoFXof Black and White.Typical with tragedymusicvideos,the use of colouris nonexistent,we
usedthisto ensure thatthe videowasreceivedasatragedyvideo,tohelpexpressthe emotionthe
videoemits,if fullcolourwasusedwe believethatitwouldnotfullyrepresentthe ideawe were
tryingto portray. In termsof digipaksandposters,metal bandnormallyhave analbumartand
picturesof the band,we have followedthisaswe alsobelieve thatthishelpsthe bandbecome
familiarisedaswell asincrease the audience threshold.forexample,bandwill use darkcolour
contrastedwithbrightertext,the albumartistypicallyananimal or logo.We have not gone overthe
top withfontandso have kepta consistentlegible theme forthe digipak.
We believe the techniquesusedaswell asvaryingfootage inthe musicvideohashelpedtofully
expressthe message andemotionwe hadhopedtoshow.The endproductportrays the tragic story
and strikesemotionsintothe heartof the viewer.The darksettingsandtechniqueswe used onthe
bandas well asactors hadrepresentedthe interpretationsbehind'Always'.We wantedtoshow that
despite the videofocusedonacouple,the meaningbehindthe songcouldapplytoanyone,aloved
one,a friendora relative.We wantedtoexpressthe definition of solidarityandappreciationof
havinga companion. We tookinspirationfromthe original musicvideoof alwaysfromKillswitch
Engage,by Macfarlandand Pecci.The videoisa full onnarrative of the relationshipof twobrothers,
variouscameraangles were usedinitto show the varyingemotionsinthe video.We wantedto
furtherthisrelationshipandshowitcan applytoany aspectin life,tohelpshow appreciate how
fortunate we are and to not take everythingforgranted,asone day itall mightbe takenfromus.

2. How effective isthe combinationof yourmainproductand ancillarytexts?
In orderto fullypresentourvideotoawide audience we promoted ourvideousingsocial media
sitessuchas twitter. Throughthe use of social mediawe have createda synergytohelpmake the
videomore knowntothe internet. The Bandprofileshadhelpedbringattentiontothe videoand
band;on each page we have made sure that the videoisthere as well asanymore informationsuch
as tour datesand news. We have made sure that eachsite usedforthe bandiseasilyaccessible on
all platforms.Byusinga varietyof differentsiteswhichaccessible acrossavarietyof platformwe
have made ourselvesmore knownacrossdifferentaudiences.Forexample we have created a
Twitterpage;we believethatthisappealstothe youngeraudiencesastwitteristypicallyusedby
teenagers.The bandcan easilyappeal tothatspecificaudience,thiscoupledwiththe factthat
twitterisworldlyrenownedhelpsappeal tootheraudiences,astwitterisnotjustusedbyyounger
audiences. Anapplicable theorytothissituationwouldbe the effectmodeltheory.Throughouteach
of the bandswebsitesthe audience are “instructed”towatchthe video,the audience are influenced
to do whatthe post saysthe more theysee it.This,inmostcases,subconsciouslyforcesthe
audience towatchthe video. Furthermore typical withmusicvideosonthe internettheytendtobe
sharedamongstfriendsandothersites.CountlesssitessuchasTwitterthat has“Retweet”or
Facebookthathas “Share” givesthe audience the opportunitytoshare the video.Thisapplieswith
the Uses and Gratificationstheory,the audiencehasthe optiontodo whattheywantto the media,
but mostlyinthe case wouldbe to share as the optionisgivento themalmost100% of the time.The
use of social mediaandwebsiteshelpsthe audienceinteractandfeel apartof the bandsdailylife,
audiencesengrossedinthe internettendtofixate oncelebritylivesmore thanever.The use of these
sitesbreaksdownthe barrierof fan andband; the fansnow feel partof the band.Each site followsa
consistentcolourscheme aswell asa featuredalbumcover.Thisinducesfamiliarisationaswell as
adheringtoprofessionalism.Textstendto be abrightercolouragainsta dark background,thisis
typicallyseeninmostmetal bandsites,andthuswe have followedthis.We believethatoursitesfit
inperfectly withwhatisrequiredof ametal band;furthermore the use of explicitlypointingout
whatour band iscalled makesitidentifiable amongstvariousaudiences.