The document discusses how a group addressed their target audience of 15-25 year olds who enjoy crime, sports and drama genres in their opening sequence for a film project about football hooliganism. Through research, the group determined football hooligan films would appeal to this audience. They created a questionnaire and conducted research on relevant films and music to authentically portray the genre. The group received feedback that their initial sequence lacked representations of hooligan clothing, behaviors and needed more characters. They revised the second half of the sequence in response to better attract their target audience.

1. Evaluation question 5: How did you
attract/address your audience?
Sam Cooke

2. Questionnaire
Our results given show us that the Crime,
Sport and drama genres are the favourite
of the age group 15-25. After combining
these genres the obvious film choice
genre is football hooligan film, this
satisfied us as brainstorming at the
beginning of the year this genre was one
we wished to exploit.
From finding this
out we needed to
research into the
chosen genre and
create powerpoints
to save notes on
connotations we
find within the
genre. Films such
as ‘Green Street’
and ‘The Firm’
were key to our
research.
Below is a copy of our questionnaire
and pie chart we Owen created to
assist the group in being able to
address our target audience to the
best we can!

3. From our research we found that the score to an opening
sequence is key as it gives a feel to the movie. ‘The Firm’
uses ‘Tainted Love’ by soft cell in their opening sequence
as it is associated with the time period of the 1980’s in
which the film is set. We looked to do the same idea to
follow with the same intentions. We created a video on
sony vegas of various potential soundtracks. We asked
other people in our class which fitted with our practise
walking scene. ‘Step on’ by Happy Mondays, this was a
unanimous decision by the group. We feel as though this
song best fits our practise walk scene.
here is a link to our video we created to test out different
potential songs to use in our actual opening sequence. The
video was also used to practise camera shots we later
illustrated in our opening sequence!
https://www.youtube.com/watch?v=490c9b6wMIU
Soundtrack
the Happy Mondays are a band formed in
the 1980s from Manchester, bands from
this time period such as Blur, Happy
Mondays, Oasis and the Stone Roses are
bands associated and adored by football
hooligans, this piece of research once
again assures us that our choice of
soundtrack will help us attract our Target
Audience!

4. This is our first setting where
we film Sam getting ready to
meet his mates. We chose this
location because it’s easy
access to our next scene, the
bus stop. and it follows similar
films to other hooligan films.
This setting was
chosen as when
the camera films
the house the
audience are
oblivious to who
lives here which
adds to the feeling
of anyone can be a
hooligan.
typical housing for a middle to
upper class family, an example of
midtown suburbia. These initial
locations of football hooligan films
often follow this idea of anyone
can be a hooligan and therefore
will engage our audience and
address the idea to our target
audience.
Location

5. From our research we discovered the majority of
football violence happens in the alleyways of built
up housing estates, areas not in public sight. We
found the ideal location in our local area which
matched our findings, this therefore met our genre
criteria and also helped us to attract our target
audience.
Location
A location used by real
hooligans. Our alleyway location.

6. Conor – “Little bit boring”, “more representations of hooligans needed” “no football chants and lack of football hooligan
clothing with Owen and Kaan
This quote was applied to our development of our opening sequence, the fact Conor noticed a lack of football hooligan clothing
impacted our decision on re doing parts, we re dressed Owen and Kaan to modify this issue and this was so we helped address
the genre of our film and also attract our target audience.
Amelia – “Long-winded and unnecessary parts we didn’t need to know”, “Cut it down!”
This quote influenced us in trimming down our opening sequence, the original opening sequence was around 3 and a half
minutes whereas the real version was 2 and a half minutes which also meets the exam boards specification. This quote also
helps us engage the audience better, we are thankful for this constructive feedback as we dont want our audience to become
bored.
“Needed more people to represent football hooligans”, “Clothing, props such as alcohol and fights need to be added to
associate it with football hooliganism”
This heavily impacted our decision to redesign the ending to our opening sequence, it was a key quote in us trying to address
and attract our target audience as much as possible. This criticism also influenced us in adding more characters to our opening
sequence, as a fight scene wouldnt of been able to of been built up with only us 3 in our group, From the rowdiness of the
group and the way they’re behaving it is clear a fight could be on the cards.
Useful quotes we used in developing
our initial opening sequence

7. Feedback Video
https://www.youtube.com/watch?v=SYgzndZ3i2E
This feedback video was quoted in the
previous slide and was a very useful tool
in us confirming whether we have
addressed our target audience, the
video was created by my group after our
first draft video, and impacted us on a
key decision to redo our second half to
our opening sequence. We redid parts to
attract our direct target audience to fulfill
our chances of fitting the genre. Without
conducting this feedback it is likely we
wouldn’t of redone the second half and
this therefore would’ve left us with a
worse off opening sequence and a
worse grade.