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The film Notting Hill uses various techniques to target its main audience of females. Hugh Grant's character William is introduced through a voiceover where he describes his ordinary life, allowing audiences to identify with him. Julia Roberts' character Anna is introduced through music and shots that portray her celebrity lifestyle and public persona but don't show her normal side. The film genre of romantic comedy is signaled through subtle music, camera techniques, and closeups of characters' expressions. The location of Notting Hill was chosen to depict a typical British setting and attract audiences with its ordinary qualities. Hugh Grant and Julia Roberts were cast in lead roles due to their experience with similar genres and appeal to target audiences. The film was marketed and distributed through traditional means


