1) The media product uses and develops conventions of real horror films through its title, plot, locations, camerawork, editing, costumes, and props. The ambiguous title draws the audience in unlike explicit horror titles. 2) The plot builds tension through mystery and a seemingly peaceful town with a dark secret, mirroring films like The Ring and The Woman in Black. 3) Locations like the churchyard increase fear through mise-en-scene as in The Woman in Black.