The magazine represents several social groups through its images, colors, and features. The images of the girl band on the cover would appeal to both male and female audiences interested in music. Additional concert photos represent the indie music genre. The mainly gray, black, and white color scheme with red and yellow accents appeals to indie music fans, while the feminine colors draw in female readers. Features like competitions attract those interested in entering contests. The interview article allows music lovers to learn about the featured girl band firsthand.