This document contains an 11 question media research questionnaire about music video preferences. It asks respondents about their gender, preferred music genres and where they watch music videos. It also asks about preferred music video styles in terms of narrative, performance or abstract formats. Additional questions cover preferences around use of color, editing techniques, pacing and use of special effects. It concludes by asking about favorite music videos, their influence, and the importance of showing instruments/equipment.

1. Media Research Questionnaire
1. Are you Male or Female?
Male Female
2. What is your preferred genre of music?
Electronic Hip Hop Drum & Bass HouseAlternative
3. Where do you watch music videos?
YoutubeMusic Television Social Networking
4. When watching a music video, what is your preferred style?
Narrative ( E.g. Beginning, middle and end) Performance (E.g. Live footage of
artist performing)
Abstract (E.g. a selection of unusual footage edited in synchronisation with the song to
create a desired style)
A mixture of all the above
5. Does the use of colour help deliver its messages in a more direct way?
Yes, colours reflect the style and themes of a music video No, they are just put
there to make it bright
Black and white videos have a better effect
6. Do you think that synchronized editing creates a better effect?
Yes No
7. Do you prefer…
Fast paced edited music videosSlow continuous footage
8. What kind of feel does special effects give off to the audience?
Creative giving it a unique style Too complicated If it fits in with the music it
looks good regardless
9. What is your personal favourite music video?
.
.
10. Do music videos have an influence on you?
Yes, if so please state why . .

2. No
11. Are instruments and equipment important in a music video?
Yes
No