This document contains a 14 question survey about music video preferences. It asks respondents about their gender, music genres they like, age, favorite music channels, preferences on visual effects, narrative or performance styles, appreciation of artists or scenes, tempo preferences, watching frequency, favorite artist actions, opinions on animation, preferred gender, viewing devices, and preferred ethnicities featured in music videos. The survey collects demographic information and gauges preferences to understand how people engage with different aspects of the music video medium.

1. Questionnaire
1) What is your gender?
Male Female
2) What type of genre music do you like?
Hip-Hop R&B Rock Grime Classic
3) How old are you?
15-20 21-25 26+
4) Which music channel do you watch the most
MTV Base Viva The Hits Others
5) Do you like music videos with special effects (SFX)?
Yes No
6) Do you prefer a music video with narrative, performance or concept base (e.g. live
performance)?
Narrative Performance Concept All
7) What aspects of a music video do you appreciate the most?
Music Artists Mise-en-Scene
8) Do you prefer...
Upbeat/loud music videos Slow tempo/gentle music videos
9) How often do you watch music videos?
Every day Every week Every month Never
10) What part of a music video do you like to see
Artist performing Singing Both
11) Do you like animated videos? Yes No
12) What type of gender would you like to see in the music video? Male Female
13) What type of devices do you use to watch music videos?
TV Mobile Phone IPod Internet
14) What ethnicity do you prefer in music videos?
Black Mixed Race White