This document is a lecture on marketing environment from Saddam Siddiqui's quarantine crash course on marketing. It discusses the macroenvironment (PESTLE) factors that affect marketing activities, including political, economic, social, technological, legal, and environmental factors. The lecture explains that the macroenvironment includes larger societal forces that influence companies and make up the external marketing environment, while the microenvironment consists of factors more proximate to the company.

1. Quarantine Lectures
Crash Course: Marketing
By
Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

2. Lecture # 4: Marketing
Environment -
Macroenvironment
Quarantine Crash Course: Marketing
By: Saddam Siddiqui
Quarantine Crash Course: Marketing By: Saddam Siddiqui

3. Agenda
• Macro Environment (PESTLE)
• Political
• Economical
• Social
• Technological
• Legal
• Environmental
Quarantine Crash Course: Marketing By: Saddam Siddiqui

4. Marketing Environment
• It is the force that affects the
ability of a marketer to conduct
its marketing activities.
• There are two types of
marketing environment:
• Micro Environment
• Macro Environment
Microenvironment
Macroenvironment
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

5. Microenvironment
• The microenvironment are the bigger societal forces that affect the
microenvironment of a company.
Quarantine Crash Course: Marketing By: Saddam Siddiqui

6. Microenvironment Factors
• Political factors dictates many marketing decisions that depend on the political
development in a nation’s environment.
• Economical factors affect consumer buying and spending and affect the wealth of
an area include income distribution, inflation, recession and spending patterns.
• Socio-Culture factors are defined as institutions and other forces that affect
society’s basic values, perception, preferences and behaviours.
Quarantine Crash Course: Marketing
By: Saddam Siddiqui

7. Microenvironment Factors
• Technological factors are the use of technology to improve the quality of
products and services provided by their organizations nowadays.
• Legal factors includes the laws, regulations, and social pressure affecting
the marketers. It covers many areas like packaging, pricing, advertising and
sales to minor.
• Environmental factors are the natural resources that are needed as inputs
by marketers or that are affected by marketing activities.
Quarantine Crash Course: Marketing
By: Saddam Siddiqui