1. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.  91-22-2836 5149 / 9322266445 e-mail: synergyconslt@yahoo.co.in
marketin g advisory services
S Y N E R G Y
Profit fromourExpertise

2. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Belief
In Today’s Environment
‘Marketing’ is ‘Business’
&
‘Brands’
‘The Future’
brandsaretheonlyassetsofbusiness

3. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The battles of the brands are
not fought in the towns or
in media or
in the market
They are fought in
The mind of the consumer
The Brand Terrain

4. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
As Marketing Consultants
Our
role

5. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.  91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
To Develop Unique
Value Propositions
and

6. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.  91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
To Build
Winning Teams
There by

7. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093.  91-22-2836 5149 / 31066445 e-mail: synergyconslt@yahoo.co.in
To Build
Profitable Brands

8. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Our role …
AdvisoryAs marketing advisors we:
• Study
• Plan & Organise
• Strategise
• Deploy resources
• Direct execution
• Control & Monitor results

9. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Our role … Resources
deployment
The Sales Team
• Numbers
• Hierarchy & Roles
• Deployment
• Policies & Guidelines
• Reporting & MIS

10. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Advertising
• Brand Proposition
• Positioning
• Creative approvals
• Media Mix Decisions
• Media Brief, Approval &
scheduling
Our role … Resources
deployment

11. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Promotions
• Trade & Customer
• Ideation & Formulation
• Timing
• Monitoring
Our role … Resources
deployment

12. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Our role … Resources
deployment
Information Systems
• Research
• MIS for Decision Making
• Competitive analysis

13. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Synergy Edge
As a marketing consultant we believe that our
skills lie in bringing together
Sales, Advertising, Promotions, Research and
other Marketing Mix elements in an implosive mix
that
maximises impact while reducing costs.
This is what builds profitable brands

14. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Synergy Edge …..
In practical terms it means that:
• We customise our strategies and Tactics only after an in depth
understanding of the company, the competition and the customer
• We work closely with your sales and marketing staff to translate
plans into effective action
• We do not shy away from visiting the market
• We involve ourselves in all critical areas to ensure integrity of data
and actions

15. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Essence of Branding
Branding is creating a unique identity for your
product / service that assures the customer of the
lineage, the quality and consistency of
deliverables / benefits over time at a fair price

16. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Price of Branding
It’s a mistaken notion that branding is an expensive exercise
At the most basic level it’s as simple as inserting a label with
your name in every pack / with every transaction
The monies you spend on branding depend on your ambitions
and the resources available
It is not how much you spend but how and where you spend
determines the success of branding

17. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Advantage of Branding
• Greater control of channel partners
• Valuation beyond immediate P & L
• Wider status and recognition
• Better resource availability
• Lower cost of acquisition and operations
Branding benefits at multiple levels and not just in sales

18. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Adoption
Action
Acknowledgement
Acceptance
Acceptance of concept – Acknowledgement of deliverables – Motivation for action – Adoption in lifestyle
The Science of Branding

19. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Time
competition
company
customer
Universe
Offers
Expectations
Satisfaction
Brands
Resources
Brand Environment™
The Art of Branding

20. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Brand
Product space
Mind space
Ground Space
Looks
Features
Performance
Availability
Ambience
Experience
Aware
Aspire
Associate
Holistic Brand Experience
The Deliverables of Branding

21. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Brand In-Sured®…steps
There are 10,000reasons
why things don’t work
Success is to find ways to make them work
Funneling Technique
Environment
Company
Customer
Product
Check
Entry
success
search
sync
Synergy has a unique expertise in successfully Launching & Reviving Brands
proved by our success in launching & reviving over 25 brands

22. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
The Proof of Branding
Wipro Santoor
Wipro Shikakai
Tips & Toes
Waghbakri Tea
Asian Paints Tractor
UTI Rajlaxmi
Glaxo Farex
Gini
Asian Paints APCA
Candid Cream
Colgate Dental Cream
Glentona Syrup
Ascoril
Glaxo Complan
Halo Shampoo
Hawkins
Sunflower
and many many more

23. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Our expertise is retained for restructuring or augmenting existing
Marketing & Sales operations or for setting up New Operations.
Synergy can be engaged on:
• Regular monthly retainership
• Assignment for a specific task and for a specific period
• Ad-hoc consultation
Retaining Synergy - Consultancy
If you have a Marketing or Sales Problem
Trust us to have a solution

24. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
• Reviewing existing Marketing
plans
• Reviewing existing Brand
Strategy
• Review of Distribution
infrastructure and Systems
• Brand / Product Portfolio
Analysis
• Repositioning an Existing Brand
• New market/New Product
Development
• New Business Development
• Perception Management
(Attitudinal reorientation
within and outside the
company)
• Relationship Management
Retaining Synergy - Consultancy
We believe that there are no problems
Only solutions and opportunities

25. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Retaining Synergy - Consultancy
Synergy operates on the basis of planned & structured “Strategy & Review meetings
• The frequency of the meetings would vary from 1 a week to 1 a month depending
upon the needs of the client
• The areas covered would be:
Product
• Branding
• Segmentation
• Feature
optimisation
• Development
• Packaging
Pricing
• Strategy
• Channel
structuring
• Margins &
Discounts
• Profitability &
Revenues
Distribution
• Strategy
• Recruitment
• Stockist &
retail profiling
• Policies
• Reporting &
Evaluation Systems
Advertising &
Promotions
• Creative &
Media
• Trade &
Consumer Promos
• Sales Supports
• Control & Evaluation
A 360° approach to making a winning Brand

26. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Fields Of Expertise
• FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics,
Stationery etc.
• Consumer Perishables – Foods , Dairy & Farm produce etc.
• Consumer Durables – Electronics, White goods – Refrigerators,
Appliances, Kitchenware etc.
• Health and Hospitality – OTC, Alternative therapies etc.
• Financial Products -Banks, Mutual Funds, Credit Cards etc.
• Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.

27. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
A Management Graduate from the Jamnalal Institute of Management Studies (1979)
with over 20 years of experience in Sales, Advertising and Marketing.
Over the last 30 years I have launched and handled over 25 successful national
brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints,
Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite
Industries, Gini Textiles ………
I have also been an active sales and behavioral trainer for companies like Unilever,
Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting
faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.
Profile – Vijay Raut

28. S Y N E R G Y
m a r k e t i n g a d v i s o r y s e r v i c e s
Profit from our Expertise
Vijay Raut
Synergy Marketing Advisory Services
7A/04, Ashirwad CHS, New MHADA Colony,
Near Poonam Nagar, Andheri (E). Mumbai 400 093.
 91-22-2836 5149
M 0 9322266445
e-mail: synergyconslt@yahoo.co.in
raut.vijay@gmail.com
Contact