The document discusses augmented reality (AR) and how it can be used. It defines AR as integrating digital information with the user's environment in real time to generate a composite view. Examples of current AR uses include entertainment, military training, engineering, and more. The document then outlines plans to develop an AR shopping platform that allows users to access product information by pointing their device's camera at items, an AR advertising platform, and an AR discounts app showing nearby coupon locations. Finally, the future of AR is discussed, such as using it for education, industry/military/medical applications, and digital marketing through AR games.

1. Augmented RealityAugmented Reality Shopping System
Augmented Reality Discount System
Augmented Reality Virtual TryOn
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2. 
 What is Augmented Reality(AR) ?
 Goal of AR
 How AR is being used?
 How AR works?
 What we are planning to do?
 Future of Augmented Reality
OUTLINE

3. 
Augmented Reality is the integration of digital
information with the user’s environment in real time.
An Augmented Reality system generates a composite
view for the users where the real scene viewed by the
user is augmented with virtual scene generated by the
computer with additional information.
What is Augmented Reality(AR) ?

4. 
Augmented Reality(AR) is a technology enriching the
real world with digital information and media such as
3D models and videos, overlaying in real-time the
camera view of your smartphone, tablet, PC or
connected glasses.
It is a type of virtual reality that aims to duplicate the
world's environment in a computer.
In Short, AR is a

5. 
 Creating a virtual environment that is interactive
where a user unable to notify the difference between
the real world and the virtual augmentation of it.
 Superimposing graphics, audio, and other sense
enhancements from computer screens into real time
environments.
 Combining virtual reality and a users reality
seamlessly together.
Goals of Augmented
Reality

6. 
Augmented Reality is a hidden information, most
commonly hide behind marker images that can be
included in printed and film media as long as the marker
is displayed for a suitable length of time in a steady
position for an application to identify and analyze it.
Today AR is used in entertainment, military training,
engineering, design, robotics, manufacturing and other
industries.
How AR is being used?

7. 
Using a mobile application, a mobile phone camera
identifies and interprets a marker (often a black and
white barcode image). The system analyses the marker
and creates a virtual image overlay on the mobile
phone screen tied to the position of the camera.
This means the app works with the camera to interpret
the angles and distance the mobile phone is away from
the marker. The information will be displayed on the
camera that comprises a 3D image and other data. For
eg, If you point your smartphone device at a building to
see its history or estimated value.
How AR works?

8. 
Most of the customers want to get
product information in-store
before a purchase. To address this
consumer need in a smart way, we
are using the Augmented Reality
Shopping app. Now the customer
will be able to walk into a store and
use their device to get detailed
information on items simply
placing the device’s video camera
over the products.
Plan to do
Augmented Reality Platform for Shopping

9. 
Augmented reality has emerged
as an incredible new technique to
take advertising to the next level.
It integrates digital information
with user's real-time environment,
hence offers an unusual
experience that makes consumers'
life simple. Unlike virtual reality
that creates a totally artificial
environment, augmented reality
uses the existing environment and
overlays new information on top
of it.
Plan to do
Augmented Reality Platform for Advertising

10. 
With the help of Augmented Reality
technology, you will be able to see all
the retailers offering coupons around
you by opening the camera of your
device with this Augmented Reality
with Discount app. Based on the geo-
location obtained from GPS 3D icons
will popup over the locations that
have some offers & discounts going
on. Users do not have to wait for
offers to be emailed to them; they can
go around seeking them on their own.
Plan to do
Augmented Reality Platform For Discount Coupons

11. 
Tour guides with Geo-
location – It's a real time
display of enhanced maps.
Acting as a GPS, Augmented
Reality provides classified
and suggestive information to
the users (Near by
restaurants, bars, grocery
stores, fashion, outlets etc.).
Future of AR
Augmented Reality will become a part of everyday life:

12. 
Digital Marketing of your
product or a branding
through ground-breaking
Augmented Reality games.
AR is recognized as an
enhanced marketing
application that customers
can engage with at home, in
store, or on the go.
Future of AR
Augmented Reality will become a part of everyday life:

13. 
Education Resources – AR is
extremely useful for
educators in classroom
settings or during
presentation and allows
students to gain a deeper
understanding on the topic at
hand.
Future of AR
Augmented Reality will become a part of everyday life:

14. 
Industry, military and
medical applications – If
soldier need information on
their surroundings, they can
receive it in the form of
detailed 3D maps. If a doctor
is performing surgery, a live
image of human subject is
accessible with the help of
AR.
Future of AR
Augmented Reality will become a part of everyday life:

15. 
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