Augmented reality (AR) and virtual reality (VR) are transforming various industries by enhancing customer experiences and operational efficiency. Key areas impacted include gaming, e-commerce, real estate, tourism, education, healthcare, and manufacturing, with companies leveraging these technologies for interactive applications and better engagement. The growth of AR and VR signifies substantial market potential, poised to advance in multiple sectors as technologies evolve.

2. What Augmented Reality and Virtual Reality brings for
business?
 Augmented Reality (AR) and Virtual Reality (VR)
are here around the world in recent times. If you
have a look at popular brands such as Amazon,
Google, Apple, Facebook, Lenovo, Samsung, they
have invested in these couple of technologies
with its hype.
 Augmented Reality technology combines digitally
created data with the physical world. The user
looks at the existing environment which is laid
with computer-generated imagery.
The increased usage of smartphones with their potential features and
enhanced internet usage speed promotes AR’s expansion. A recent
research report from Digi Capital states AR applications can reach 3.5
billion by the year 2022.

3. How Augmented Reality and Virtual Reality are
changing businesses?
 The first AR application is Pokemon GO which comes to mind
when they speak about Augmented Reality. Oculus Quest, the
first all in one system built for Virtual Reality is predicted to
reach a massive surge with the large demand for VR gaming. It
is said that the revenue has reached up to $22.9 billion by the
previous year.
 Therefore, more people are experimenting with various ways
of playing and building social gaming scenarios with both AR
and VR. Companies can also monetize Virtual Reality games by
selling them through stores or charging brands for advertising.
Gaming and Entertainment

4. How Augmented Reality and Virtual Reality are
changing businesses?
 Augmented Reality is all about reshaping on and offline
shopping. AR applications allow shoppers to interact with the
product and get a clear view of a personalized shopping
experience.
 For example, consider you are walking around a store with a
smartphone. With this technology, you will see not only the
prices, special offers or discounts but also the features and
additional details which you are looking to know!
 Popular eCommerce platform eBay makes use of Augmented
Reality to facilitate shipping. Right from the year 2017, IKEA’s
Place App is allowing customers to view how the furniture
would look and fit into their interior by remaining at their
comfortable location.
eCommerce and Retail

5. How Augmented Reality and Virtual Reality are
changing businesses?
 Right for a few years, the Internet has been the initial place to
look for properties by buyers and sellers. Augmented Reality
can assist in offering a higher customer experience and saving
budget & time.
 For prospective investors, AR allows in showcasing properties
before they are built or even turn 2D blueprints into interactive
3D visualizations.
 Real Estate dealings can make one tired and exhausted with its
everyday activities for both retailers and clients.
 VR can minimize the driving and walking to view different
properties of their wish and get to know every single detail of
them without getting frustrated and staying at their place.
Real Estate

6. How Augmented Reality and Virtual Reality are
changing businesses?
 A tourism industry involves a lot of factors such as
transportation, hotel bookings, tours and sightseeing, local
benefits such as cuisines, festivals, etc.
 Hence, when the industry is integrated with Augmented
Reality it can bring a huge number of advantages. The primary
use case here is Navigation.
 Google maps have got a recent AR update with which users
can view streets through their smartphone cameras and its
direction appears on the screen appears.
 GPS powered applications facilitated with Augmented Reality
might offer tourist routes, translate the signs on the street, and
also provide sightseeing tips.
Tourism and Travel

7. How Augmented Reality and Virtual Reality are
changing businesses?
 Augmented Reality and in particular Virtual Reality can offer
immense and realistic experience through real-life simulations
in a safe environment.
 When considering Augmented Reality technology, it makes
schooling more interactive, efficient, as well as engaging. For
example, with AR applications, students get an opportunity to
explore the 3D galaxy on their digital gadgets or even witness
an extinct animal come into real life!
 On the other hand, when considering Virtual Reality, it will
help students to look for specific scientific breakthroughs from
the scientist’s perspectives or even make discoveries in a
virtual lab by themselves.
Education and Training

8. How Augmented Reality and Virtual Reality are
changing businesses?
 The Healthcare industry is booming with benefits when
implementing Augmented Reality and Virtual Reality with its
unique ideas.
 AR apps are already used for a variety of tasks right from
helping patients to figure out their symptoms to enabling
surgeons to look inside a patient’s body without making large
incisions.
 Ultra high definition 4K displays and video gaming technology
are providing the way for using Virtual Reality in hospitals.
 A perfect combination of VR, gaming software and medical
imaging procedures is already offering simulation capabilities
and detailed organ maps.
Healthcare

9. How Augmented Reality and Virtual Reality are
changing businesses?
 Augmented Reality technology can facilitate and accelerate
processes at factories easily. This technology also enables
engineers to demonstrate prototypes, construction sites, etc
and share their vision.
 AR markers on equipment assist in monitoring the work in
progress.
 Digital maps and plans save time and promote understanding.
AR glasses can give manufacturing and field workers real-time
data that helps to reduce errors and enhance safety, accuracy,
and quality.
 Using VR for visualization or modelling lessen the need for 3D
printer modelling and further allows the work easily.
Manufacturing

10. CONCLUSION
 These couple of technologies are already transforming the way people work and interact with
different people such as customers, colleagues, and the rest of the world. AR and VR will become
an increasing need for gaming, employee training, and hi-tech shop displays.
 While, Healthcare, Education, and Entertainment are already championing with its
implementation. Virtual Reality will be increasingly applied in industrial design, manufacturing
processes, construction, fashion, social media, and art.
 Both these technologies have a great future and enormous marketing potential which is currently
in the initial stages of unlocking. Similar to the other popular technologies, AR and VR is going to
mature at a greater pace involving various factors such as animations, smell, sounds, graphics,
feedbacks, etc.
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11. Contact Us
IDYA TECHNOLOGY
TRUSTED AR/VR DEVELOPMENT COMPANY IN BRISBANE
WEBSITE : WWW.IDYA.COM.AU
E-MAI : INFO@IDYA.COM.AU
PHONE : +61 433 056 736