By Mariano Vassallo (Technical Director, Wearables & Internet of Things Studio @Globant) & Santiago Piacenza (Product Director, Wearables & Internet of Things Studio @Globant)

1. Mariano Vassallo
Technical Director
Wearable & Internet of Things Studio
@marianov
mariano.vassallo@globant.com
Santiago Piacenza
Product Director
Wearable & Internet of Things Studio
@san_piacenza
santiago.piacenza@globant.com

3. Time Magazine
Sep 2014 Issue
We are now one step closer
to be “never offline”

4. Unzipping the Potential
Wearables & Internet of things

5. AT THE FOREFRONT
We are only beginning to tap
into the vast potential of
Wearables and IoT.
The pure applications are limitless, but
finding the right opportunities is no easy
task.

6. Mobile
Big data Internet of things Wearable
Open source
hardware
User
experience
Innovation
Engineering
Infrastructure

7. WEARABLES

8. INTERNET OF THINGS

9. Embedded Computing

10. Wearable > Big Data < Internet of Things
Data Architecture
Data Integration
Data Viz & Discovery
THINGS WITH
NETWORKED SENSORS
DATA STORES
ANALYTIC ENGINES
At rest Active
Data
Models/
analyses
Text
Videos Images
Human/
machine
learning
Services/
cloud
Feedback and
control
Commands and
requests
Iterate
Models /analyses
Report states
Internal states/ external status

11. Revenue generation Cost savings/ optimization Compliance &
■ Prospect profiling
■ Customer targeting
■ Selective marketing
■ Attrition identification
■ Career path
■ Employee productivity tools
■ Fraud detection
■ Anti money laundry
■ Credit scoring
Monetizing the data
■ Targeted digital marketing
■ Client profiling
■ Identify new business
opportunities.
■ Contextualization and
content personalization
■ Brand positioning
regulatory alignment
Risk reduction
■ Digital marketing
■ Client profiling
■ Identify new business
opportunities

12. iBeacons
Bluetooth Low Energy (BLE) beacons are small enough to
be located anywhere.
The server uses these micro-location trigger IDs to tell
either the mobile device or another system to perform a
contextual action designed by the business owner.

13. iBeacons - Intelligent Store Lighting
1 User chooses color preference and shopping list
2 Intelligent lighting + Beacons identify the user
and turn on a spot light with the user preferred
color in the shelf containing the product of
choice
3 Beacons guide user inside the store
4 Preferred products are spotted by intelligent
lighting on user proximity
1
2
3
4

14. iBeacons - Experience on Casino Floor
● Provide personalized attention on arrival
● Proximity marketing and promotions
● Area related content
● Extend play experience to mobile devices
● Reporting on occupancy and usage monitoring

15. Fraud prevention

16. La sesión con el
asesor comienza en
15 min.
Escritorio 4
Ver mapa
Personalization

17. Resource usage dashboard

18. Measuring light, motion, temperature and more
Temp Location Light
Motion

19. The sensors are limitless
Jpeg
camera
Fingerprint
sensor
Microphone Temperature
sensor
Contact sensors

20. Our Example
We wanted to look at exposure to motion,
and see if we could start tracking the data

21. The market for Internet of Things

22. 1. Get your hardware 2. Get a Google Analytics
account
3. Implement some code
Our Example
How do you set it up?

23. Build a tool to detect motion
Cat5 or Wifi
Raspberry Pi Flash Card
Breadboard
3 Jumper wires
Motion Sensor
Cobbler
Our Example

24. Our Example
Register a Universal Analytics
account
■ Get into Google Analytics
■ Create an account and select a property that you want to
manage
■ You’ll get a key that you’ll need to use for the future
■ You need some python code (we copied from a blog)
■ You need the universal key from Google
■ Write the code to Raspberry Pi

25. REAL TIME REAL LIFE ANALYTICS

26. CONNECTED < SMART

27. QUESTIONS?

28. THANK YOU