QR codes, created in 1994 for manufacturing tracking, store more information than bar codes and can be scanned with camera phones. They have various applications including marketing, business cards, and self-branding, while also allowing tracking of responses and enhancing conversion rates. Despite their durability and flexibility, their popularity in the US and Europe is still developing.

1. QR Codes: Making Them Part of Your Business
Waleed Ashoo
President/CEO Lithexcel
washoo@lithexcel.com
(505) 243-8560
2408 Alamo Ave SE
Albuquerque, New Mexico 87106 USA
www.lithexcel.com

2. What Are QR Codes?
• Matrix Code created in Japan in 1994
by Denso-Wave
• Stores more information than
bar codes
• Originally used for tracking parts in
manufacturing environments
• QR Codes can also be optimized to
include images
• Camera phones equipped with reader
software can scan the QR Code

3. How Do I Generate or Read a QR Code?
• Multiple sites offer free generation of QR Codes for
non-commercial use
• To read a QR Code you must download software that is
compatible with your cell phone
• Google QR Code readers and follow instructions for
your specific cell phone
• Kaywa offers both QR Code generation and reader
software

4. Applications of QR Codes
• Still used in manufacturing and commercial
tracking applications
• Banking/Purchasing - Asia/Japan
• Business cards
• Self-Branding
• Cups, hats, mugs, CDs

5. Applications of QR Codes
• Cross media or multi-touch marketing
• Link to website or landing pages
• Coupon offers

6. Applications of QR Codes
• Print on paper, clothing, large format graphics
• The cover of the Pet Shop Boys Band single
Integral, is a QR Code linking to a critique
criticizing British government on the national
identity card concept.

7. Applications of QR Codes
• Add to flyers, posters, business cards
• Embed product or contact information that
can be added to cell phone or computer
Reviews and audio snippets were
embedded into codes on San
Francisco historical landmarks and
restaurants for self-guided tours of
the Bay area.

8. The Benefits of QR Codes
• Embedded images can enhance conversion rates
• Novelty of something new and different
• Ease of use: Quick and convenient way to go from print
to web
• Accurately track responses
“A versioned newspaper filled with QR codes can pinpoint “where” an exchange takes place.
Where is the critical issue for successful versioned newspaper distribution. Once a newspaper
ad salesperson can deliver “where” information to local advertisers, it’s a very clear value
proposition.”
Michael Josefowicz, MediaShift
QR Codes are quite durable, allowing up to 30% of the code to be obscured or removed by dirt,
marks or damage and still be completely readable. The can be printed as a regular graphic by
any printer, making them very flexible.

9. Q&A
• Why is it taking so long for QR Codes to
become popular in the US and Europe?

10. How to Value QR Codes