QR codes can link the physical world to digital content and come in static or dynamic formats. Static QR codes directly link to content without an internet connection, while dynamic codes connect to content delivery services allowing for adaptable, trackable content. When using QR codes, businesses should keep them mobile-friendly, relevant, simple, branded and add value for the user. Dynamic QR codes offer advantages like changeable content and analytics but require an internet connection to function.

1. QR Codes
Linking the real world with the
digital world.

2. What are QR Codes
• 2D barcode readable by mobile devices
• Requires a QR Code reader application

3. QR Code Types
• Static
– Instructions direct from QR code to mobile
device. No additional support service required
• Dynamic
– QR Code connects mobile device to rich
content delivery service via 3G/Wifi network.

4. Static QR Code example
• Contact information

5. Static QR Code example
• Send an Email

6. Static QR Code example
• Direct Call

7. Static QR Code Example
• SMS Text Message

8. Static QR Code
• (Mobile Friendly) Websites

9. Static QR Code Example
• Real-time Navigation

10. Static QR Code
• Video Links

11. Dynamic QR Codes
• Advantages
– Adaptable content and presentation
– Tracking and analytics
• Disadvantages
– Requires 3G/Wifi/Internet access to function

12. Dynamic QR Codes
• Vcard+
– Include Photo
– Downloadable vCard
– Lever Social Media Links
– Updatable changeable content
– Direct dial
– Direct navigation
– Usage statistics

13. Dynamic QR Codes
• URL (mobile friendly)
– Change target URL
– Tracking and statistics

14. Dynamic QR Codes
• Full Service Mobile Friendly Marketing
Platforms using dynamic codes
http://mkb.odoa.eu/MKB-examples.aspx

15. QR Code Do's
• Be Mobile Friendly

16. QR Code Do's
• Branding and Identity
– Recognition and trust

17. QR Code Do's
• Simple „to the point‟ examples

18. QR Code Don'ts
• Default Website for computer use

19. QR Code Don'ts
• Mysterious QR Codes
– “bit.ly/NVqUGK” = ???? (what is this?)

20. QR Code Tips
• Be mobile friendly
• Be relevant
• Add value
• Keep it simple
• Interact

21. More Information
• Making your own QR Codes
– http://qr.odoa.eu
– http://blog.qr4.nl
• Dynamic QR Codes
– http://qr.odoa.eu
• Full Service QR Codes
– http://mkb.odoa.eu

22. Mobile Marketing Services and Solutions with QR Codes
• Presentation by:
• Ben van Sas
• Jeroen Steeman
Adres 0D0A - QR Code Nederland
Sint Nicasiusstraat 15
5591 EW Heeze
Noord Brabant Nederland
Telefoon +31 (0)6 246 75 585
Telefoon +31 (0)6 130 33 743