This is a class project for the Master in Digital Marketing at Hult International Business School. The idea was to design a new digital business model for a neurofeedback company called QEEG. We worked directly with the owner and we expect this digital strategy to be implemented at the end of 2.011.

2. a journey through someone’s mind …

6. Let the journey begin…

10. Dr. Smith

12. Mrs. Johnson CHANNEL

13. Through word-of-mouth, flyers, content publishing, and the website, these three characters REALIZE there is a different alternative out there

19. Marie Roberts Family Holidays Croatia 2010 Informative Engaging Improving the company’s image Short yet consise Video CHANNEL

20. As these three characters go to the digital channels they start to BELIEVE that Neurofeedback, provided by qEEG, can help them improve their lives

22. After undergoing the appropriate service, our three character gain CONTROL of their mental capabilities

26. qEEG Community CHANNEL

27. Prospects (general public) Practitioners qEEG ’s Community (Social Network) qEEG Community CHANNEL Holidays participants Courses participants

28. website M agazines Flyers Evangelists Influencers Soldiers! (low engagement) the greater world qEEG Community why? CHANNEL qEEG ’s Community Rich souce of brand/product/company feedback

29. qEEG Community CHANNEL FREE AND EASY TO SET AND MANAGE IN A TIMELY MANNER

31. As the characters take control of their mental capabilities, they are EMPOWERED to reach new heights