Ideas Shop using social media in campaigns
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This document provides guidance on using social media effectively in communications campaigns. It discusses choosing the right social media tools based on goals, audiences and key messages. It emphasizes the importance of listening before posting on social media and sharing what you know to be part of the community. The document also recommends selecting people to manage your social media presence who enjoy social media and can recognize opportunities. Case studies are provided showing benefits like gaining clients and winning prizes from social media engagement.
![Here’s what I’ll cover today: ,[object Object], campaign: in a nutshell ,[object Object], (Cancer Society Daffodil Day example) ,[object Object], (Featherston Facebook example) ,[object Object], + the rewards (Twitter example)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Ideas Shop using social media in campaigns
- 1. Using social media in your communications campaigns and doing a great job of it
- 5. Adding social media to your communications campaign
- 8. Who are your target audience(s)?
- 9. What are your key messages?
- 11. Who can help you run your campaign?
- 13. Check the demographic of each Ask other people what their recommendations are Know your tools limits and how it can be customised
- 14. Still stuck? Ask Google Check http://mashable.com
- 20. How to be part of the community
- 21. Three simple rules Listen before talking Let go of ego Share what you know
- 26. Who should be online for you?
- 28. Enjoy social media
- 29. Understand how to make it work best
- 30. Status in the company doesn’t matter
- 33. Find me online. emma@ideasshop.co.nz www.facebook.com/emmamccleary www.twitter.com/ideasshop http://ideasshop.wordpress.com www.ideasshop.co.nz
Editor's Notes
- Planning is essential so you can be timely and so your campaign is managed well
- Detailed risk strategy: Cancer Society example. Sit down with your clients and brainstorm the worst case scenario. The best idea is to include workmates who have nothing to do with the project who will have a fresh perspective. Social media works so quickly that you need to know your doomsday prediction and how to handle it well before your launch.Restrictions. Although it’s not best practice, there will be times when you need to lock down settings. Understand your restrictions before you begin and set these from the outset.Help – divest the ownership for a better campaing.Measurement – lots of tools that can do this for you and I’ll run through some of them here. Others are in the notes. Reporting on social media helps demonstrate its worth.
- Create a welcome screen and people see the first time they come to the page.Control the messages they see.Give your page a professional look and feelUse the free application Static FBML to create the effect. Some HTML code needed but Google what you need or ask an IT-literate friend
- Work Facebook to what you want.Static FBML, Extended Info and More Extended Info are great free applications
- Be an active member of your page – that way when something happens you know about it.Story about managing risk – responding to comments in a friendly way.
- Post regular status updates – these will show on your followers wallFor big announcements – or a bunch of small announcements message your fansCheck insights to find out how your fans are responding.
- People online during their social time are more likely to check in on your page, twitter feed etc. Their friends can keep an eye out too and let them know about anything risky that’s happening
- At Ideas Shop I’m online most so handle our blog and manage our twitter account.