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Q mobile-The road map
- 1. “Started From The Bottom Now We Here“. Drake
- 2. The Q stands for Quality.
- 3. About The Co – founder. Started in 2009 What it does.
- 5. The objectives and Challenges. USP Affordable Prices. A good quality touchscreen phone worth 40-50k in the range of 2-15k. NOT BAD! Strong Segmentation - Strong Moto – Strong Research Initiated with the 70% to 80% of the population. Provide latest technology to the consumers in low price. Make the masses of the population efficient.
- 6. The objectives and Challenges. Challenges The knowns. Other Chinese - Korean Phones. Solutions Selling Concept. Placement – “Ye Qmobile apka hua”. Starpower.
- 7. Marketing Strategy The marketing strategy that Q-mobile follow I. Market Share II. SWOT Analysis III. PEST Analysis IV. Market Mix
- 8. Market Share by manufacturer -2009 Nokia 36% Samsung 19% LG 10% Motorola 5% Sony Ericsson 5% HTC 3% Apple 3% Others 19%
- 9. SWOT Analysis • Target youth market • Longer battery life •Affordable rates • Cheaper smart phones •Wide variety of models • Technical •Small user base •Lesser product awareness in rural areas •Physiological and cultural affect •Market leader •Growing Android market •Pakistan potential market for Cheap smart phones •Strong customer requirement •Increase competition •Brand reliability •Price Wars •High-end consumers
- 10. PEST Analysis Political Factors •Tax Policies •Employment Laws •Trade Restriction •Political Stability Economic Factors •Economic growth •Exchange Rate •Inflation Rate Social Factors •Population Growth Rate •Age Distribution •Career Attitudes •Emphasis on safety Technology Factors •Low Barriers to entry at the time of their launch •Reduced minimum efficient production level •Influence outsourcing decision
- 11. Marketing Mix
- 12. Future Trends
Editor's Notes
- Strength Target Youth Market (Popular among youth). 180 million, 60 % of the population is youth which makes a soaring figure of 108 million. Longer battery time. Affordable Rates Cheaper touch screens Wide variety of models. Weakness Technical Weakness Small Users No information in rural areas. Physiological matters. Opportunities Chance to become a market leader. Smart phone (Android). Pakistan is a large and potential market for cheap smart phones. Strong customer requirement. Threats Increasing competition. Brand reliability. Price Wars. Attracting high end consumers of Apple. Uncertainty of the Economic condition in Pakistan.
- Political Factors Tax Policies Employment Laws Trade Restriction Political Stibility Economic Factors Economic growth Exchange Rate Inflation Rate Social Factors Population Growth Rate Age Distribution Career Attitudes Emphasis on safety Technology Factors Low Barriers to entry at the time of their launch Reduced minimum efficient production level Influence outsourcing decision
- Marketing Mix Wide Range of Products Sold at a very competitive low prices Made available at all leading market places Extensive branding, endorsed by top celebrities, wide promotions at shows