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INDIAN SMARTPHONE MARKET
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Submitted By:
Amit Kumar (167508)
Karan Verma (167521)
Mohit Kumar (167528)
Saurabh Chaudhary (167544)
Shubham Kushwaha (167554)
Subhash Kumar (167559)
Contents
• Research Objective
• Preface
• Introduction
• Industry Profile
• Analysis and Findings
• Conclusion
RESEARCH OBJECTIVE
• To study which type of Indian Smartphone is popular in Agra
under different age groups.
• To study the satisfaction level of people from their
Smartphone.
PREFACE
As a part of our course, it is required for every
student to undergo through project on Research
Methodology to get the exposure of actual
situation existing in the market. We have
prepared our report on “THE INDIAN
SMARTPHONE MARKET”. For this project,
survey is conducted on different people. This
project would help us in understanding the
various market phenomenon’s.
Introduction
• Report is about the market size of the smartphone industry in India and
how the threat of new entrants in this industry is increasing rapidly.
• Reveals how the organized players are trying to make a strong foothold
by making a strong distribution channel in India.
• People prefer changing their phones with the new features coming
rapidly.
• Report is about the current market size of the smartphone industry and
reach.
• E-Commerce players have emerged as strong distribution channel for
smart devices, especially smartphones in India.
• The featured phone still is covering a major part of the mobile phone
market as compared to that of Smartphones
• The decreasing prices of smartphones, and the EMI option available in
smartphones, are driving the smartphone market in India.
Industry Profile
• India has the fastest-growing smartphone market in the
world
– accounting for 27.5 million devices sold in the second quarter
of 2016
– 17 percent from the previous quarter
– Mobile subscriptions are expected to hit 1.4 billion by 2021,
• Qualcomm senior director for business development and
sales for Asia-Pacific and India.
– Qualcomm's chips are used in about 30 percent of
smartphones in India.
• Geographical diversifications— which has made delivering
payments and services challenging for both the public and
private sector,
• The government is pushing smart phone makers to create
devices for the which support iris-based authentication
technology.
Do you have a
Smartphone?
Major portion of the population having smartphone but some
fraction are still not using smartphone
Analysis :-
Age group
Analysis :-
Major age group were using smartphone are teenagers and youth
which is 61.1% and 23%
Which brand of
Smartphone do you
have?
7%
26%
0%
0%
41%
0%
10%
16%
0%
Apple
Samsung
Google
Blackberry
Sony
Htc
LG
Moto
Lenovo
Vivo
Others
Major portion of population having smartphones in other brands
like micromax , lava , intex , oneplus, spice etc, which constitute 41%
in total population
ANALYSIS:
Why do you choose that
brand?
Satisfaction level from
particular brand
Brands
Acknowledgement
Importance of brand
during purchases
Brand Name influence
during purchases
Upgradation of
Smartphone
Switching of
alternative brand
Important aspects while
purchasing
Indian brands preference
41%
3%
8%
4%
4%
40%
Micromax Intex Lava Lyf Karbonn Others
Brand Loyalty
51%
14%
35%
Yes No May Be
CONCLUSION
As the technology is changing day by day various
smartphone producers are adopting the various
marketing strategies to sell its product.
With the upcoming Artificial Intelligence in the
field of technology also stimulates the
companies to take a competitive edge on others.
Being a price sensitive market, Chinese players
captures a big market share of the Indian
Smartphone Market.
Bibliography
• www.indiatimes.com
• www.thehindu.com
• www.idc.com
• www.statista.com
• www.canalsys.com
THANK YOU

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Indian Smartphone market - Analysis and Interpretation

  • 1. INDIAN SMARTPHONE MARKET M A R K E T R E S E A R C H Submitted By: Amit Kumar (167508) Karan Verma (167521) Mohit Kumar (167528) Saurabh Chaudhary (167544) Shubham Kushwaha (167554) Subhash Kumar (167559)
  • 2. Contents • Research Objective • Preface • Introduction • Industry Profile • Analysis and Findings • Conclusion
  • 3. RESEARCH OBJECTIVE • To study which type of Indian Smartphone is popular in Agra under different age groups. • To study the satisfaction level of people from their Smartphone.
  • 4. PREFACE As a part of our course, it is required for every student to undergo through project on Research Methodology to get the exposure of actual situation existing in the market. We have prepared our report on “THE INDIAN SMARTPHONE MARKET”. For this project, survey is conducted on different people. This project would help us in understanding the various market phenomenon’s.
  • 5. Introduction • Report is about the market size of the smartphone industry in India and how the threat of new entrants in this industry is increasing rapidly. • Reveals how the organized players are trying to make a strong foothold by making a strong distribution channel in India. • People prefer changing their phones with the new features coming rapidly. • Report is about the current market size of the smartphone industry and reach. • E-Commerce players have emerged as strong distribution channel for smart devices, especially smartphones in India. • The featured phone still is covering a major part of the mobile phone market as compared to that of Smartphones • The decreasing prices of smartphones, and the EMI option available in smartphones, are driving the smartphone market in India.
  • 6. Industry Profile • India has the fastest-growing smartphone market in the world – accounting for 27.5 million devices sold in the second quarter of 2016 – 17 percent from the previous quarter – Mobile subscriptions are expected to hit 1.4 billion by 2021, • Qualcomm senior director for business development and sales for Asia-Pacific and India. – Qualcomm's chips are used in about 30 percent of smartphones in India. • Geographical diversifications— which has made delivering payments and services challenging for both the public and private sector, • The government is pushing smart phone makers to create devices for the which support iris-based authentication technology.
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  • 10. Do you have a Smartphone? Major portion of the population having smartphone but some fraction are still not using smartphone Analysis :-
  • 11. Age group Analysis :- Major age group were using smartphone are teenagers and youth which is 61.1% and 23%
  • 12. Which brand of Smartphone do you have? 7% 26% 0% 0% 41% 0% 10% 16% 0% Apple Samsung Google Blackberry Sony Htc LG Moto Lenovo Vivo Others Major portion of population having smartphones in other brands like micromax , lava , intex , oneplus, spice etc, which constitute 41% in total population ANALYSIS:
  • 13. Why do you choose that brand?
  • 23. CONCLUSION As the technology is changing day by day various smartphone producers are adopting the various marketing strategies to sell its product. With the upcoming Artificial Intelligence in the field of technology also stimulates the companies to take a competitive edge on others. Being a price sensitive market, Chinese players captures a big market share of the Indian Smartphone Market.
  • 24. Bibliography • www.indiatimes.com • www.thehindu.com • www.idc.com • www.statista.com • www.canalsys.com