Q mobile brand perception

1. QMobile
Group Members:
• Muhammad Danish
• Syed Saqlain Shah
• Osama Yousuf
• Hasham Zahid

2. Company Overview
 Established in 2009
 By Mian Parvez Akhter & M. Azhar Naeem
 Q Mobile stands for Quality mobile
 It is Pakistan’s quality brand that
provides affordability and reliability all
at once

3. Vision
Empower our customers to connect with the world
around them through a telecommunication medium that
spells quality at affordable rates.
Mission
To establish brand loyalty and high revenues through
customer loyalty by offering innovation, quality and
reliability with excellent customer care.

4. Portfolio
 Smart phones
 Windows/Android
phones
 Touchscreen phones
 Bar phones
 Qwerty phones
 Tablets

5. Target Market
 Youth
 Middle Class
 Lower Class

6. Touch Screen
QWERTY
Android/Window Phones
Tablets /Feature Phones
1,600 to 45,000
From big mobile phone markets to near by shops
Motivation TV channels
Advertisements
Gifts
Sponsorships
Marketing Mix

7. SWOT Analysis
 Strengths:
1. Wide Model Range
2. Low Price
3. Availability

8. SWOT Analysis
 Weaknesses:
1. Low brand equity
2. Technical faults

9. SWOT Analysis
 Opportunities:
1. Increasing demand for mobile phones

10. SWOT Analysis
Threats:
1. New entrants in the market

11. Promotion
 Celebrity Endorsement

13. Brand Popularity

14. As per 2014