Nikon camera ppt for marketing guys which includes sector, company,product information as well as some of the marketing phenomenons such as stp, plc,consumer buying behaviour, sales forecasting etc. Hope it helps in your projects & in increasing knowledge.

1. NIKON
CAMERA
Marketing Project
- PAYAL SHARMA

2. NIKON

3. SECTOR INFORMATION: -
The consumer durables industry is one of the most dynamic
and fastest growing industries.
The industry can be
divided into two
segments-
Consumer
electronics
Consumer
appliances
Brown Goods-
* Microwaves
* Irons
* Toasters
* Coffee makers
* juicers
White Good-
* Washing
Machine
* Refrigeretors
* Air Conditions
-Tv & Home
Theater
-Mobile phone
-Digital Cameras
Computer &
Laptops
-DVD player

4. SECTOR WISE CONTRIBUTION IN GDP
9%
8%
7%
6%
5%
5%
4%
4%
3%
23%
26%
Sector Wise Contribution
Automobile
Ecommerce
Retail
Telecom
BFSI
Education
Service
Consumer Durables
Real Estate
Others

5. PORTERS FIVE FORCES MODEL
Buyer Power-
Quite high as they have
wide variety of products
at different prices to
choose from
Competitive Rivalry:
Presence of a large
number of players in
the domestic
consumer durable
market in each
segment leads to high
rivalry.
Availability of Substitutes-
Medium.
. As new technology enters
the market at an increasing
pace, the manufacturers
need to upgrade their
products accordingly.
Threat of new entrant-
For any new company, to
establish has to cope with
the technological
advancement and create a
wide-distribution network
is difficult. Also cheaper
brands (chinese)
Supplier Power-
is low because of the
availability of the large
numbers of suppliers in the
domestic market and cheap
import options for
components.

6. COMPANY INFORMATION: -
• Founded in 1917 as Nippon Kōgaku Kōgyō
Kabushikigaisha i.e. Japan Optical Industries
Corporation became Nikon Corporation in 1988 after
great strides in innovation behind cameras.
• Nikon Corporation is a multinational corporation
headquartered in Tokyo, Japan, and a world leader in
optics and imaging through our innovative products,
including cameras, binoculars, microscopes etc
• Nikon is also one of the world’s top ten largest
manufacturers of semiconductors.

7. SWOT ANALYSIS OF NIKON
Strengths-
1. Strong market position built on broad
product portfolio.
2. Diversified geographic presence which
provides diversified revenue stream.
3. Has a strong workforce of over 25,000
4. Excellent advertising and branding
Opportunities-
1. Online sales opportunities by
leveraging e-commerce market.
2. Expanding presence globally.
3. More innovative product offerings for
the customers.
Weaknesses-
1. Dependence on particular products and
businesses.
2. Instances of alleged violation of
competition laws incurred penalties and
hurt the brand image sometimes.
Threats-
1. Rapid technological changes
2. Increasing appeal of high end camera
phones
3. Competition with black market,
parallel import and fake goods

8. COMPETITOR ANALYSIS
Below are the 10 main
Nikon competitors: -
1. Canon
2. Casio
3. Kodak
4. Sony
5. Pentax
6. Panasonic
7. Fujifilm
8. Olympus
9. Samsung
10. HP-Hewlett Packard
2018 Report by nikkel estimate

9. PLC

10. STP
High end quality SLR cameras, ophthalmic lenses and
optical products for consumers
Urban upper middle and upper class individuals Urban
upper middle and upper class individuals.
Nikon has been traditionally associated with professional
photography. Lately focus has shifted to everyday
photography.

11. Sales forecasting
So after considering previous sales, we can see through quantitative method of
sales forecasting the sales is of around- 725003.7And through naïve ratio
method it is around – 700340.8.
So from the year 2019, there is decrease of 1.18% as it goes down from
708660 to 700340

12. DIGITAL MARKETING STRATEGIES
created generic badges
of all their D-SLRs to
use while uploading
stories
engagement campaign the platform feature on
Instagram. The activity named #NikonInstaBadge urged
regular and passionate users to avail their personalised
stickers by simply sharing a picture of their Nikon gear
using the exclusive hashtag.
When bought from
online platform
(website or amazon
etc ) - Cash back offers
are put
emotional theme-
connect in videos
successfully brought
on board the
influencers, referred to
as the #NikonExpertive

13. Consumer buying behaviour
• Gender of Respondents
• Age of Respondents
• Education of Respondents
• Occupation of Respondents
• Monthly Income of Respondents
• Current Digital SLR cameras’
brand of Respondents
• The Reason that the Sample buy
Digital SLR Camera of
Respondents
• How do the respondents buy
Digital SLR Camera?
• Average Price of Digital Camera
that the Respondents Prefer to
Buy
• The Place that the Respondents
Choose to Buy Digital SLR
Camera
• Planning and Information Search
• The Most Influence source for the
Respondents to Buy Digital SLR
Camera
• Product Factors
• Distribution Factors
Consumer buying behaviour is studied through the survey we did among 60
respondents from West Bengal, Maharashtra region by considering various
factors:

14. gend
er
No.of
respondents
Percentag
e
Male 45 75
Female 15 25
Total 60 100
Table 1: Gender of Respondents
Table-2: Age of Respondents
Age No.of
respondents
Percentag
e
15-20years old 9 15
21-25years old 18 30
26-30years old 24 40
31-35 years old 6 10
ABOVE 35 YEARS 3 5
TOTAL 60 100
Table: How do the respondents buy Digital SLR Camera?
Variables No.of
Respondents
Percenta
ge
Cash 30 50.0
Credit Card 22 36.6
Installment 8 13.4
Total 60 100

15. Table-3: Education of Respondents
Education No. of
respondents
Percentage
High School Diploma 12 20
Bachelor Degree 28 46
Master Degree 18 30
PHD 2 3.33
Total 60 100
Table 4: Occupation of Respondents
Occupation No.of
respondents
Percentag
e
Government Officer, State
Enterprise Employee
10 16
Business Owner’s 12 20
Private Company’s Employee 18 30
Student 12 20
Others 8 14
Total 60 100

16. Interpretation-
conclusion from the survey!
age from 26-30 years
old
most of
samples are
male,
has Bachelor degree
education
occupation is private
company’s employee
income in the range of
10,001-20,000
the majority of sample chose the camera brand Canon
and then nikon.
average price preferred
is in bw 20,001-30,000
Payment method
preferred is cash
buy Digital camera the
most is use for their
hobby
influence power to
their consumer
behaviour is internet.
for information
before buy Digital
SLR camera
within 1 month.
Place= IT zone/
camera store in
the department
store

17. Conclusion
Digital camera is one of the high involve product which also have a
high price. Different demographic of consumer also has the different
consumer behaviour of Digital camera. Manufacturer should aim to the
distribution factor and product factor which have the concern from
consumer. In addition, I have found that internet is play in very
important role of information source and media that have influence to
customer. Manufacturer should hire some professional photographer to
test and write a recommendation on the internet which is the source that
has influence to customer. Digital camera’s manufacturer also should
concern more on after sales service which also can build up the brand
and make recommendation for other user.

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