The target audience for the magazine are people aged 15-35, predominantly male, who have low spending power as students or newly employed. This includes students who have spare time to keep up with music trends through the magazine, Netflix, and TV. It also includes people in bands who want to stay informed on what other bands are doing. The magazine aims to provide content on indie, rock, and indie rock bands from Oasis to Foo Fighters to cater to readers' varied music tastes with a low price point.