1) Based on a survey of 10 questions about music preferences and music video consumption, the majority of respondents were male, between 18-23 years old, and enjoyed R&B, pop, and dance music genres. 2) Most respondents consumed music through MP3 files and listened to user-generated video sites like YouTube. They preferred to watch music videos that showed creative instrumentation with an energetic crowd. 3) Respondents were split on whether it was important for artists to lip-sync or for lyrics to match the visuals in a music video. Most felt music videos were important for artist promotion and advertisement.

1. Questionnaire Results

2. Male or Female
Question 1
6
5
Male Female

3. Age
Question 2
3 3
2 2
1
15-17 18-20 21-23 24-26 27+

4. Genre
Question 4
5
2
1 1 1
0
R'n'B Pop Dance Rock Rap Other

5. Consumption of Music
Question 4
4 4
1 1
0 0 0
MP3 CD Cassette Vinyl User T.V Radio
Generated
Sites
(Youtube)

6. What do you commonly watch video’s
on
Question 5
7
2
1
T.V Internet Phone

7. What do you prefer to see … video
Question 6
4 4
2
Narrative based Concept based Performance based

8. What do you like to see in a music
video of your chosen genre
Question 7
5
2 2
1
Instruments with an Good location: Creativity Stereotypical view of
energetic crowed cars, video girls/ boys & girls (pimps/
boys classy)

9. Is it important for Artist to lip – sync
Question 8
7
3
No Yes

10. Is it important for the lyrics to match
what’s happening in the video
Question 9
5 5
No Yes

11. Why are music videos important
Question 10
4 4
1 1
Advertisment Technical skills Promotion for Artist/ Audience to enjoy
Label