Questionnaire results
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1) Based on a survey of 10 questions about music preferences and music video consumption, the majority of respondents were male, between 18-23 years old, and enjoyed R&B, pop, and dance music genres. 2) Most respondents consumed music through MP3 files and listened to user-generated video sites like YouTube. They preferred to watch music videos that showed creative instrumentation with an energetic crowd. 3) Respondents were split on whether it was important for artists to lip-sync or for lyrics to match the visuals in a music video. Most felt music videos were important for artist promotion and advertisement.
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Questionnaire results
- 2. Male or Female Question 1 6 5 Male Female
- 3. Age Question 2 3 3 2 2 1 15-17 18-20 21-23 24-26 27+
- 4. Genre Question 4 5 2 1 1 1 0 R'n'B Pop Dance Rock Rap Other
- 5. Consumption of Music Question 4 4 4 1 1 0 0 0 MP3 CD Cassette Vinyl User T.V Radio Generated Sites (Youtube)
- 6. What do you commonly watch video’s on Question 5 7 2 1 T.V Internet Phone
- 7. What do you prefer to see … video Question 6 4 4 2 Narrative based Concept based Performance based
- 8. What do you like to see in a music video of your chosen genre Question 7 5 2 2 1 Instruments with an Good location: Creativity Stereotypical view of energetic crowed cars, video girls/ boys & girls (pimps/ boys classy)
- 9. Is it important for Artist to lip – sync Question 8 7 3 No Yes
- 10. Is it important for the lyrics to match what’s happening in the video Question 9 5 5 No Yes
- 11. Why are music videos important Question 10 4 4 1 1 Advertisment Technical skills Promotion for Artist/ Audience to enjoy Label