The document summarizes the results of a quantitative questionnaire about music video preferences. It finds that alternative rock is the most listened to genre. Lady Gaga's "You and I" is considered the most effective video. Only 5 people said the video influences buying the single. Muse's "Feeling Good" was the most popular song choice. Most prefer 3-5 locations in a video. A majority like costumes and a narrative/performance over just one. Both males and females should be featured. Dance elements and narratives are popular.

1. Results
following our
Quantitative
Questionnaire
By Amy and Rachel

2. Why have we created this
questionnaire?
We have conducted a quantitative
questionnaire to hand out to 20 of our target
audience in order to tell us how many
locations people like to see in music video’s
and so on. This is so we can produce the
best music video possible.

3. What grenre of music do you listen to most
2
4 8 Alternative Rock
pop
R+B
6
Other
As you can see by the data collected the most listened to
genre is Alternative Rock.

4. What music video do you think from the
ones listed below?
7 10
Lady Gaga- You
and I
Jason Derulo-
Home
3
Green Day-
American Idiot
From the questionnaire we can see that the most
video our target audience thinks is effective is Lady
Gaga- You and I

5. Does the music video have a strong
Impact on whether you buy the single
or not?
5 15 Yes
No
Looking at the data we can see that only 5 people are
influenced to buy the single by what the video looks like.

6. Which song would you most like to see
our group make a video from?
3
7
Lady Gaga- Hair
Muse- Feeling
Good
11 Ashley Tisdale-
Overrated
From the data we have collected from our target audience the
song we have chosen to do is Muse- Feeling Good.

7. How many different locations do you
like to see in a music video?
23 One- Three
Three- Five
6 8
Five-Seven
Seven- Nine
Nine- Twelve
As you can see from the data we have collected the most popular
number of locations our target audience like to see is 3-5.

8. Do you like to see a range of costumes
throughout the video?
4 1
Yes
15
No
Not Sure
From the data we can see that a high number of our target
audience likes to see a range of costumes throughout a music
video.

9. Do you like music videos to have a narrative
or a performance or both?
14
Narrative
Performance
Both
15
4th Qtr
From the results it is apparent most people like to see both aspects
in a music video. Therefore, in our music video we will have both.

10. Would you rather see males or Females or
Both in a music video?
5 3 Male
Female
12
Both
From gathering this information Rachel and I have decided to make a
female the main protagonist in the narrative telling the plot of the
song.

11. Do you like to see elements of dance in
a music video?
2
18
Yes
No
Since the majority of our target audience like elements of dance in
a music video, we have decided to put that in our music video.

12. That conducts our quantitative re-
search, which has helped us understand what
our target audience like to get out of
watching a music video and what they like to
see. We will use this information to our
advantage, and help it decide what we
would like to do.