The document discusses how the student's media product challenges some conventions of real media products while also using some conventions. Specifically: - The contents page keeps the image of the same character across pages, while real media uses different characters. - The front cover uses a close-up image not centered, while real media does not. - Placement of the barcode and puff are different than in Vibe magazine. The student learned about technologies like Photoshop, InDesign, and digital cameras through constructing the media product. Skills like cropping, adjusting images, and layout were developed.

2. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
• My magazine uses a Drop cap convention which most double
page spread use, my double page spread also has one dominant
image on there just like ‘Vibe’ does on most of there double page
spreads. My contents page has three images on there, with one
dominant image of the same character this convention is similar
to all the magazines I researched on, but I have challenged my
contents page to real media contents pages by keeping the
image of the same character on whereas real media products will
add two different sort of characters on the contents page, I did
this because I think the contents page will look better with the
one character but different shots of him. On my front cover I have
used a close up image, the eyes are above the centre of the
page and the Masthead takes about 1/5 of the front cover,
however the magazines I researched on don’t use a close up
image and haven't worried that much on keeping the image on
the centre of the page, but there Masthead does take up about
1/5 of the front cover.

3. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Vibe and My magazine
both have a barcode but
it is placed in different
positions, Vibe magazine
also uses a Puff similar
to Kings magazine, I
used the puff to get the
readers attention as it
says ‘ UK New Rap
Magazine’ which will get
the audience giving the
magazine a second
glance.

4. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
In my contents page I have stuck to the
code of conventions as I have included
a index which all magazines use, and I
have also used my magazine logo on
the right hand side which is also seen
on my front cover because when I done
my research most magazines who had
a logo included the logo in the contents
page. Furthermore when I was doing
my research and planning I found out
that a lot of Rap magazines include a
editors note which makes the magazine
look more professional therefore I
included the editor note on my
contents page.

5. How does your media product represent particular
social groups?
• My magazine represents one area of society which is ‘Rap’/‘Hip Hop’, my
magazine also deals with issue of race as Rap was produced by the ‘Black’
race and my images are of two black males. The magazine is also aimed for
people who fit in the age group of 15-24, I have done this as on the front
cover there is a strap line which says ‘FREE iTunes downloads’ this will
attract this social group because most people in that category owns a iPod
and will be interested in the Free iTunes download. The audience that listen
to hip hop is the youth subculture who are into hip hop that has meaningful
lyrics and want to listen to music with a deep beat.

6. What kind of media institution might distribute your
media product and why?
• The company that might distribute my magazine could be Bauer as they
already publish successful magazines such as Heat, FHM Kerrang etc, and
I think that Bauer would be able to take my magazine further, IPC is also a
good media publisher but they don’t publish a lot of music magazines but it
does publish NME which is a successful magazine in the UK but IPC also
publishes other magazines like Match and Your home. The other media
institution that might publish my magazine could be Inter media Publish
partners but they already publish a Rap magazine which will be my rival in
the market (vibe), and Intermedia will not publish my magazine if it will give
rival to a magazine it already publishes.

7. Who would the audience be for your media product?
• The age group for my magazine
would be 15-24, as it is more of
teenager Rap magazine rather
than an adult Rap magazine, The
main gender that will dominate my
magazine would be male as my
magazine doesn't include a lot of
articles of Female artists, but my
magazine doesn’t neglect the
female gender and the magazine is
open to any gender. The main
ethnicity for my magazine is Black,
as Rap music is dominated by the
Black ethnicity but it is open to any
ethnicity as there is also White
rappers out there such as Eminem
who was voted the best rapper in
2011.

8. Who would the audience be for your media
product?
• The audience that will buy
my magazine are Aspirers,
Aspirers are always looking
at there status and the target
audience 15-24 age group
are always looking for the
esteem of others. Also
Aspirers are always looking if
they are dressed the best or
look good. My audience is
targeted for this magazine
because all the successful
rappers out there have taken
a risk in life and dedicated
themselves to there music,
and they are always looking
the best in the paparazzi eye.

9. How did you attract/address your audience?
• I attracted my target audience in various
ways, firstly on the front cover I included
the word ‘FREE’ in a cover line which
gives the audience free iTunes
downloads, this will get the audience
attention as students are always looking
for a bargain and most people aged 15-17
have a iPod. Also the front cover has a
good use of colour which is appealing to
the eye. The contents page has a QR
code which the reader can scan to receive
Free Drake pictures live in concert, this
will attract the audiences attention as
Drake is a new comer into the market but
has been very successful in the Rap
industry market.

10. How did you attract/address your
audience?
Also the contents
page still uses the
primary colour red
which is used on the
front cover. The
contents page also
includes a Puff which
says ‘Win TI tickets’
this will attract the
reader as they will
believe they have a
chance to win a TI
ticket live in concert.

11. How did you attract/address your
audience?

12. How did you attract/address your
audience?
• I attracted my audience by giving out a questionnaire which they would fill in
and hand back to me, I tried to do my best to include what my audience
wanted the most in the magazine, for example the audience wanted to hear
more about a new rap artist entering the industry and I included my main
article about this. Most of my audience wanted to hear about Rap artists
news so I included strap lines about other Rap artists.
• After I had constructed my magazine I gave out another small questionnaire
to ask my audience if the magazine fulfilled what they asked for

13. How did you attract/address your
audience?
• After I had constructed my magazine I
gave out another small questionnaire to
ask my audience if the magazine fulfilled
what they asked for, the questionnaire was
handed out to 6 people who had already
filled in my first questionnaire.
• For my first question I got positive
feedback as 5/6 people said the magazine
fulfilled there purpose. For my second
question I got satisfactory feedback as 4/6
people said the magazine did suit the
target audience.
• For my third question I got positive
feedback again as 6/6 people said the
article suited there purpose, finally for my
final question I got positive feedback as
5/6 people said the magazine will have a
large readership which tells me as a
designer I have created a magazine which
is fit for its purpose.

14. What have you learnt about technologies from the
process of constructing this product?
• I have learnt a lot about
technology whilst
constructing my
magazine, the main
websites I used was
Adobe Photoshop & In
design. I used
Photoshop for my front
cover and I used In
design for my contents
page and main article.
Photoshop was much
better for manipulating
images and In design
was better for publishing
and better layout.

15. What have you learnt about technologies from
the process of constructing this product?
• I used a digital camera to take my original images that will be used on the music
magazine, I learnt more about cameras whilst constructing my magazine as I found
out that natural light is better than artificial light, as the pictures come out more
clearer when they are taken outside rather than inside. Also I learnt how to upload
images from the camera to the computer which shows that I have adapted my skills
further.

16. What have you learnt about technologies from
the process of constructing this product?
I learnt about technologies
as I used Photoshop for
cropping images and
making them fit for my
magazine. As you can see
I am cropping this image
to make it suitable for my
front cover page, I have
used the magic wand tool
to do this, but I have also
used the rubber tool to
take off some of the
background parts.

17. What have you learnt about technologies from
the process of constructing this product?
As you can see I have
used the image here
after it has been
cropped. The picture
now looks much better
and I can use white
background which I
wanted to use.
Using adobe Photoshop
widened my skills and
taught me how
magazines structure
there products.

18. What have you learnt about technologies from
the process of constructing this product?
• Also with the front cover image I used auto adjustments
which makes the image look more clearer, as you can
see the image looks more appealing and I could choose
what auto level was right for my image.

19. What have you learnt about technologies from
the process of constructing this product?
My main priority for my
contents page was to
upload the images first
and then include the text,
to upload my main image
on the contents page I
used Adobe Photoshop to
crop it and make it fit for
my contents page, which
was effective as you can
see that my image has
been cropped and cut.

20. What have you learnt about technologies from
the process of constructing this product?
• As you can see on my front cover page I used fx effects for my magazine
name, this made the magazine name look more appealing to the audience.
As you can see in my before print screen shot there has been no effects
used, but in my after print screen shot the magazine name looks more
vibrant, as I chose what level of drop shadow, inner shadow and outerglow
was right for the magazine name.
Before print screen After print screen

21. What have you learnt about technologies from
the process of constructing this product?
On the contents page I
used effects for my text, I
also used the ellipse tool
to make a shape which
will look like a puff and get
my audiences attention.

22. What have you learnt about technologies from
the process of constructing this product?
• On the double page spread, In design
was the best software for designing
my article. I imported the main image
from Adobe Photoshop and I put the
effects on the picture on the
Photoshop software. On In design I
used a drop cap, to do this I had to go
onto the ‘Paragraph’ effect and
increase it up to about ‘3’ which
automatically increased that single
letter onto the third line.

23. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
• As you can see my preliminary
magazine front cover looks
really dull and has plenty of
dead space on the right hand
side, but on my main task my
front cover doesn’t have no
dead space. Also on my main
task front cover I have used a
logo which is also used on my
contents page but I haven't
used no logo on my preliminary
task.

24. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
• On my preliminary front cover I
haven't included a barcode
whereas I have on my main task
front cover. Furthermore on my
main task front cover I used a
puff but I haven't in my
preliminary task which shows
that I have developed skills in
creating shapes and using
different shades of colour so that
it looks like the Puff is folded.

25. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
My preliminary contents page looks dark because I have constructed a black
background which doesn’t look professional compared to my main task
contents page or even professional magazines such as Vibe. Also when I
done my research and planning I found out that professional magazines also
include puffs on the contents page to still get the readers attention, and I
have include puffs on my main task magazine but not on my preliminary task
magazine, which tells me that I have developed skills through the research
and planning which has helped me to create a better & professional contents
page.

26. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
• From my preliminary task to the main task I have learnt a lot whilst building
my magazine. In my preliminary task I didn’t construct a double page spread
because I wasn’t sure how it needed to be constructed, but after I did my
research and planning I understood what a double page spread article was
and how professional magazines would construct a double page spread
which shows that I have devolved my skills in this area.

27. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
• Overall I have developed a lot of skills whilst I
was constructing the main task music magazine,
I feel like I have come a far way since creating
my college magazine and I have devolved skills
on software's that I haven't used before which I
am now more confident with. I have learnt skills
like cropping images on Photoshop, using
Photoshop to make images look more clearer
and constructing magazine articles on In Design.
Evaluation by