This document provides an overview of a webinar on using social media for non-profits. The webinar agenda includes discussing 5 key opportunities for non-profits on social media, defining objectives, developing best practices, activating communities in Hootsuite, and success stories. It also outlines best practices such as using hashtags, rich media, respecting each network's nature, and reporting on progress. The document aims to help non-profits understand how to use social media effectively to tell their story, understand audience sentiment, build closer relationships and find new contributors and volunteers.

1. Social Media for Non-Profits
Hootsuite Pro Webinar
Social Media Coach Manager, EMEA
@HootRonan
Ronan Archibald

2. Speaker Bio
Ronan Archibald
Hootsuite Social Media Coach
Twitter: @HootRonan
Twitter: @HootsuitePro

3. Free App available in your app store for iOS
and Android.
Hootsuite Mobile: Manage Social On-The-Go

4. Tweet your questions with#HootSuitePro

5. a
• 5 Key Opportunities for Non-Profits
• Defining Your Objectives for Social
• Developing Best Practices
• Activating Your Community in Hootsuite
• Success Stories
• Q&A
Agenda

6. • Tell Your Story! *only 60% using social
• Understand sentiment around your cause
• Closer relationships with your volunteers
• Activating and finding new contributors
• Build your Social Media Army
5 Opportunities for Your Non-Profit

7. • Relate social objectives to overall organizational strategy
• Ensure objectives are reflective of your non-profits current status
• Balance between long-term goals and short time objectives
• Measure, iterate and measure again
Defining Your Goals and Objectives

8. Focus on Community Growth:
- Increase number of Likes on FB and Followers on Twitter
Focus on Engagement:
- Increase volume of Mentions, ReTweets, FB Shares, Pins
Focus on Actions:
- Visit to Website, Sign-Ups, Event Attendees, Donations
Example

9. • Choose the platform that’s best for your cause and audience
• Invite participation from your volunteers / contributors
• Be proactive - always listen for conversations to join!
• Leverage User Generated Content where possible
Best Practices

10. • Use Hashtags on Twitter & Facebook to identify initiatives
• Use Rich Media where available – images / video
• Respect the nature of the social network
• Report regularly on progress
Best Practices

11. 53% male
47% female
65% of users are 35+
53% female
47% male
Primary demog. is American
Women < 25
68% female
32% male
90% of users are < 35
80% women
20% male
1 hr 17 mins per
week (avg. user)
B2B Marketing
Average 2.4 groups
Corporate pages –
Enterprise, SMB,
Influencers
67% male
33% female
“28 year-old male techie”
Where Are Your Audience?

18. Introduction to Hootsuite Pro
Grow Your Social Media Presence
Develop A Social Media Strategy
Social Tools for Power User
Essential Social Media Analytics
Future Webinars

19. Thank You!
Ronan Archibald
@HootRonan
More Info:
media.hootsuite.com