SlideShare a Scribd company logo

Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015

•
•
Ronan Archibald
Ronan Archibald

Join our latest webinar where we show you some Facebook best practices in Hootsuite alongside our latest feature release. - New streams to manage your FB conversations - New Search stream to monitor business pages you're interested in - Multiple Image Upload via Hootsuite

Technology
1 of 15
Download to read offline
Facebook and Hootsuite @HootRonan Best Practices & New Features
Speaker Bio Social Media Coaching, Manager Ronan Archibald Join the conversation by tweeting @HootRonan
Learning Objectives Creating measurable social goals Sharing relevant content Engaging with your Facebook Fans New Facebook Features in Hootsuite!
Learning Objective #1: Creating Social Media Goals Tweet your questions to @HootRonan
Ask yourself, what do you hope to accomplish by using social media. Have S.M.A.R.T. Goals: • Specific • Measurable • Attainable • Relevant • Time-bound Establish Business Goals and Objectives
“To have 5 Facebook Fans share their experience by June” SMART Goal Scenario “To have minimum 3 likes per post in June”
Learning Objective #2: Sharing Relevant Content Tweet your questions to @HootRonan
Pillars of Content Monday Tuesday Wednesday Thursday Friday Saturday Sunday Promote your business Share customer story Content with images Trending Articles Fun Fact Weekend Promotion Feel good piece
Learning Objective #3: Engaging With Your Audience Tweet your questions to @HootRonan
2. Ask your Fans questions 5. Don’t forget to respond 1. Post 5 to 7 times a week 3. Be visual - maximize the impact of images 4. Empower your employees to engage with your Facebook page Engaging with your Facebook Fans
Learning Objective #4: New Hootsuite Features! Setting Up Your Dashboard Tweet your questions to @HootRonan
PRO TIP: Think of your tabs as file folders. You’ll want to organize these tabs so that they make sense for you. Setting up my Hootsuite dashboard
Tweet your questions with #HootsuitePro 3 things to do after today’s webinar What? Why? 1 Establish Goals Write down S.M.A.R.T goals Reflect back to your core business objectives. 2 Build your Social Calendar Use the social media rule of thirds Offer content that genuinely gives value and makes your followers smarter. Give them a reason to donate/follow YOU. 3 Engage with your Facebook Fans Connect your Facebook Page to your Hootsuite dashboard and add Facebook Streams to monitor social conversations Quickly see everything that is important and that may need responding to in one spot.
• Set up your dashboard !! • Register for more webinars: hootsuite.com/webinars Next steps... Tweet your questions to @HootRonan
Thank You! @HootRonan More Info: hootsuite.com/webinars Join the conversation by tweeting @HootRonan

Recommended

Social media, by the numbers
Social media, by the numbersSocial media, by the numbers
Social media, by the numbersCyn Langston
 
NCB Show 2016 - 5 Marketing Tools to Boost ROI
NCB Show 2016 - 5 Marketing Tools to Boost ROI NCB Show 2016 - 5 Marketing Tools to Boost ROI
NCB Show 2016 - 5 Marketing Tools to Boost ROI
Whitney Larson
 
12 Tips: How to Use Email to Drive Traffic to Your Blog
12 Tips: How to Use Email to Drive Traffic to Your Blog12 Tips: How to Use Email to Drive Traffic to Your Blog
12 Tips: How to Use Email to Drive Traffic to Your Blog
Wishpond
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Social Media 102
Social Media 102Social Media 102
Social Media 102
JoannaTMcLeod
 
Kayla Gil - The #PR Life
Kayla Gil - The #PR LifeKayla Gil - The #PR Life
Kayla Gil - The #PR Life
Kayla Gil
 
Running a Social Media Newsroom
Running a Social Media NewsroomRunning a Social Media Newsroom
Running a Social Media Newsroom
Game Day Communications
 
Facebook Marketing for Small Business and NonProfits
Facebook Marketing for Small Business and NonProfitsFacebook Marketing for Small Business and NonProfits
Facebook Marketing for Small Business and NonProfits
KADENZ
 

Recommended

Social media, by the numbers
Social media, by the numbersSocial media, by the numbers
Social media, by the numbersCyn Langston
 
NCB Show 2016 - 5 Marketing Tools to Boost ROI
NCB Show 2016 - 5 Marketing Tools to Boost ROI NCB Show 2016 - 5 Marketing Tools to Boost ROI
NCB Show 2016 - 5 Marketing Tools to Boost ROI
Whitney Larson
 
12 Tips: How to Use Email to Drive Traffic to Your Blog
12 Tips: How to Use Email to Drive Traffic to Your Blog12 Tips: How to Use Email to Drive Traffic to Your Blog
12 Tips: How to Use Email to Drive Traffic to Your Blog
Wishpond
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Social Media 102
Social Media 102Social Media 102
Social Media 102
JoannaTMcLeod
 
Kayla Gil - The #PR Life
Kayla Gil - The #PR LifeKayla Gil - The #PR Life
Kayla Gil - The #PR Life
Kayla Gil
 
Running a Social Media Newsroom
Running a Social Media NewsroomRunning a Social Media Newsroom
Running a Social Media Newsroom
Game Day Communications
 
Facebook Marketing for Small Business and NonProfits
Facebook Marketing for Small Business and NonProfitsFacebook Marketing for Small Business and NonProfits
Facebook Marketing for Small Business and NonProfits
KADENZ
 
Small Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSmall Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUT
Sarah Lee
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
TradeshowGuy Exhibits
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
Wishpond
 
Michigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media PresentationMichigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media Presentation
Sarah Lee
 
Commonsense social media for small arts organizations
Commonsense social media for small arts organizationsCommonsense social media for small arts organizations
Commonsense social media for small arts organizationsArts Cubed
 
PTES Social Media recap may 2011
PTES Social Media recap may 2011PTES Social Media recap may 2011
PTES Social Media recap may 2011
Kevin Walker
 
webinar
webinarwebinar
webinar
Vicky Truong
 
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW1310 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
Mari Smith
 
Taco bell
Taco bellTaco bell
Taco bell
Meghan Pipa
 
Kaplan Project 1
Kaplan Project 1Kaplan Project 1
Kaplan Project 1
Brynna Kaplan
 
Taco bell
Taco bellTaco bell
Taco bell
Taylor McCutcheon
 
Project 1 social media strategy
Project 1 social media strategyProject 1 social media strategy
Project 1 social media strategy
Qingyi He
 
Smm project 1
Smm project 1Smm project 1
Smm project 1
Kendaline Watt
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
Naveed Ahmed
 
What is SMO?
What is SMO?What is SMO?
What is SMO?Ivan Correces
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media Strategy
Hannah Roza
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016
Abigail Wilsey
 
Social media-presentation-ila
Social media-presentation-ilaSocial media-presentation-ila
Social media-presentation-ilaDemetrio Maguigad
 
Social Media Bootcamp - day 3
Social Media Bootcamp - day 3Social Media Bootcamp - day 3
Social Media Bootcamp - day 3
Marissa Wasseluk
 
How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)
High Five Media
 
Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1Eric Gutierrez
 

More Related Content

What's hot

Small Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSmall Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUT
Sarah Lee
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
TradeshowGuy Exhibits
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
Wishpond
 
Michigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media PresentationMichigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media Presentation
Sarah Lee
 
Commonsense social media for small arts organizations
Commonsense social media for small arts organizationsCommonsense social media for small arts organizations
Commonsense social media for small arts organizationsArts Cubed
 
PTES Social Media recap may 2011
PTES Social Media recap may 2011PTES Social Media recap may 2011
PTES Social Media recap may 2011
Kevin Walker
 
webinar
webinarwebinar
webinar
Vicky Truong
 
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW1310 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
Mari Smith
 
Taco bell
Taco bellTaco bell
Taco bell
Meghan Pipa
 
Kaplan Project 1
Kaplan Project 1Kaplan Project 1
Kaplan Project 1
Brynna Kaplan
 
Taco bell
Taco bellTaco bell
Taco bell
Taylor McCutcheon
 
Project 1 social media strategy
Project 1 social media strategyProject 1 social media strategy
Project 1 social media strategy
Qingyi He
 
Smm project 1
Smm project 1Smm project 1
Smm project 1
Kendaline Watt
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peoplsaraecroft
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
Naveed Ahmed
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media Strategy
Hannah Roza
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016
Abigail Wilsey
 
Social media-presentation-ila
Social media-presentation-ilaSocial media-presentation-ila
Social media-presentation-ilaDemetrio Maguigad
 

What's hot (19)

Small Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSmall Business Roundtable: Social Media Beyond Basics - HANDOUT
Small Business Roundtable: Social Media Beyond Basics - HANDOUT
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
 
Michigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media PresentationMichigan Auctioneers Social Media Presentation
Michigan Auctioneers Social Media Presentation
 
Commonsense social media for small arts organizations
Commonsense social media for small arts organizationsCommonsense social media for small arts organizations
Commonsense social media for small arts organizations
 
PTES Social Media recap may 2011
PTES Social Media recap may 2011PTES Social Media recap may 2011
PTES Social Media recap may 2011
 
webinar
webinarwebinar
webinar
 
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW1310 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
 
Taco bell
Taco bellTaco bell
Taco bell
 
Kaplan Project 1
Kaplan Project 1Kaplan Project 1
Kaplan Project 1
 
Taco bell
Taco bellTaco bell
Taco bell
 
Project 1 social media strategy
Project 1 social media strategyProject 1 social media strategy
Project 1 social media strategy
 
Smm project 1
Smm project 1Smm project 1
Smm project 1
 
From 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real PeoplFrom 24/7 to 9-5: Real Time for Real Peopl
From 24/7 to 9-5: Real Time for Real Peopl
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
What is SMO?
What is SMO?What is SMO?
What is SMO?
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media Strategy
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016
 
Social media-presentation-ila
Social media-presentation-ilaSocial media-presentation-ila
Social media-presentation-ila
 

Similar to Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015

Social Media Bootcamp - day 3
Social Media Bootcamp - day 3Social Media Bootcamp - day 3
Social Media Bootcamp - day 3
Marissa Wasseluk
 
How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)
High Five Media
 
Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1Eric Gutierrez
 
Back to Basics: The What, The Why, and The How Behind Facebook
Back to Basics: The What, The Why, and The How Behind FacebookBack to Basics: The What, The Why, and The How Behind Facebook
Back to Basics: The What, The Why, and The How Behind Facebook
Abby Ecker
 
Intro to Facebook for Business
Intro to Facebook for BusinessIntro to Facebook for Business
Intro to Facebook for Business
Peacock Creative Services
 
6 habits for successful facbook marketing
6 habits for successful facbook marketing6 habits for successful facbook marketing
6 habits for successful facbook marketingsarveshsoni
 
Using Social Media to Build Your Brand
Using Social Media to Build Your BrandUsing Social Media to Build Your Brand
Using Social Media to Build Your Brand
Fathom: A Digital Marketing Agency
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
Simplilearn
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
Azure Collier
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Marissa Wasseluk
 
Social media marketing tips
Social media marketing tipsSocial media marketing tips
Social media marketing tips
Loujain Baghdadi
 
Using Social Media as a Powerful Business Tool Part 2
Using Social Media as a Powerful Business Tool Part 2 Using Social Media as a Powerful Business Tool Part 2
Using Social Media as a Powerful Business Tool Part 2
EXHIB-IT!
 
Social Strategies for Bloggers
Social Strategies for BloggersSocial Strategies for Bloggers
Social Strategies for Bloggers
Ashley Stuart
 
Social Media Fundamentals April 2012
Social Media Fundamentals April 2012Social Media Fundamentals April 2012
Social Media Fundamentals April 2012
Octave Online Communications
 
Best Practices on Instagram and Hootsuite
Best Practices on Instagram and Hootsuite Best Practices on Instagram and Hootsuite
Best Practices on Instagram and Hootsuite
Hootsuite
 
Leveraging Social Media: Facebook Conference Call 1
Leveraging Social Media: Facebook Conference Call 1Leveraging Social Media: Facebook Conference Call 1
Leveraging Social Media: Facebook Conference Call 1Beth Kanter
 
Social Media Strategy: Your Story
Social Media Strategy: Your StorySocial Media Strategy: Your Story
Social Media Strategy: Your Story
Sara Greenfield
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
Gerri Baum
 
Facebook marketing is changing
Facebook marketing is changingFacebook marketing is changing
Facebook marketing is changing
Irene Sanjaya
 

Similar to Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015 (20)

Social Media Bootcamp - day 3
Social Media Bootcamp - day 3Social Media Bootcamp - day 3
Social Media Bootcamp - day 3
 
How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)
 
Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1Social media consultation presentation.pptx 1
Social media consultation presentation.pptx 1
 
Back to Basics: The What, The Why, and The How Behind Facebook
Back to Basics: The What, The Why, and The How Behind FacebookBack to Basics: The What, The Why, and The How Behind Facebook
Back to Basics: The What, The Why, and The How Behind Facebook
 
Intro to Facebook for Business
Intro to Facebook for BusinessIntro to Facebook for Business
Intro to Facebook for Business
 
6 habits for successful facbook marketing
6 habits for successful facbook marketing6 habits for successful facbook marketing
6 habits for successful facbook marketing
 
Using Social Media to Build Your Brand
Using Social Media to Build Your BrandUsing Social Media to Build Your Brand
Using Social Media to Build Your Brand
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social media marketing tips
Social media marketing tipsSocial media marketing tips
Social media marketing tips
 
Using Social Media as a Powerful Business Tool Part 2
Using Social Media as a Powerful Business Tool Part 2 Using Social Media as a Powerful Business Tool Part 2
Using Social Media as a Powerful Business Tool Part 2
 
Social Strategies for Bloggers
Social Strategies for BloggersSocial Strategies for Bloggers
Social Strategies for Bloggers
 
Social Media Fundamentals April 2012
Social Media Fundamentals April 2012Social Media Fundamentals April 2012
Social Media Fundamentals April 2012
 
Best Practices on Instagram and Hootsuite
Best Practices on Instagram and Hootsuite Best Practices on Instagram and Hootsuite
Best Practices on Instagram and Hootsuite
 
Powering Communitities with Social Media
Powering Communitities with Social MediaPowering Communitities with Social Media
Powering Communitities with Social Media
 
Leveraging Social Media: Facebook Conference Call 1
Leveraging Social Media: Facebook Conference Call 1Leveraging Social Media: Facebook Conference Call 1
Leveraging Social Media: Facebook Conference Call 1
 
Social Media Strategy: Your Story
Social Media Strategy: Your StorySocial Media Strategy: Your Story
Social Media Strategy: Your Story
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
 
Facebook marketing is changing
Facebook marketing is changingFacebook marketing is changing
Facebook marketing is changing
 

Recently uploaded

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 

Recently uploaded (20)

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 

Using Facebook with Hootsuite Free & Pro: Best Practices and New Features 2015

  • 1. Facebook and Hootsuite @HootRonan Best Practices & New Features
  • 2. Speaker Bio Social Media Coaching, Manager Ronan Archibald Join the conversation by tweeting @HootRonan
  • 3. Learning Objectives Creating measurable social goals Sharing relevant content Engaging with your Facebook Fans New Facebook Features in Hootsuite!
  • 4. Learning Objective #1: Creating Social Media Goals Tweet your questions to @HootRonan
  • 5. Ask yourself, what do you hope to accomplish by using social media. Have S.M.A.R.T. Goals: • Specific • Measurable • Attainable • Relevant • Time-bound Establish Business Goals and Objectives
  • 6. “To have 5 Facebook Fans share their experience by June” SMART Goal Scenario “To have minimum 3 likes per post in June”
  • 7. Learning Objective #2: Sharing Relevant Content Tweet your questions to @HootRonan
  • 8. Pillars of Content Monday Tuesday Wednesday Thursday Friday Saturday Sunday Promote your business Share customer story Content with images Trending Articles Fun Fact Weekend Promotion Feel good piece
  • 9. Learning Objective #3: Engaging With Your Audience Tweet your questions to @HootRonan
  • 10. 2. Ask your Fans questions 5. Don’t forget to respond 1. Post 5 to 7 times a week 3. Be visual - maximize the impact of images 4. Empower your employees to engage with your Facebook page Engaging with your Facebook Fans
  • 11. Learning Objective #4: New Hootsuite Features! Setting Up Your Dashboard Tweet your questions to @HootRonan
  • 12. PRO TIP: Think of your tabs as file folders. You’ll want to organize these tabs so that they make sense for you. Setting up my Hootsuite dashboard
  • 13. Tweet your questions with #HootsuitePro 3 things to do after today’s webinar What? Why? 1 Establish Goals Write down S.M.A.R.T goals Reflect back to your core business objectives. 2 Build your Social Calendar Use the social media rule of thirds Offer content that genuinely gives value and makes your followers smarter. Give them a reason to donate/follow YOU. 3 Engage with your Facebook Fans Connect your Facebook Page to your Hootsuite dashboard and add Facebook Streams to monitor social conversations Quickly see everything that is important and that may need responding to in one spot.
  • 14. • Set up your dashboard !! • Register for more webinars: hootsuite.com/webinars Next steps... Tweet your questions to @HootRonan
  • 15. Thank You! @HootRonan More Info: hootsuite.com/webinars Join the conversation by tweeting @HootRonan