Uploaded byYolanda Finley
Paterson alliancecopy [read only]
This document discusses why nonprofits should use social media in 2013. It provides statistics on the popularity of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. Nonprofits that use social media effectively clearly convey their mission and results to supporters through compelling stories and images on their website and social media channels. The document also lists tools that nonprofits can use for social media, mobile fundraising, and tracking their effectiveness.
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- 1. Get Social in2013: Why Your Nonprofit Should Use Social Media .
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- 3. What Channels AreYou Using To Reach Your Audience? New and Traditional Channels Community Newspapers Organization Website Community Engagement Trade Company NJ/NY Radio Publications Cision Blog Mobile Communications .
- 4. BY THE NUMBERS Facebook845 million active monthly users Twitter 500 million Linked In 200 million registered users Google+ 400 million You Tube 800 million subscribers Pinterest 147 million Tumbler 15 Billion Monthly pageviews and 120 million Instagram 100 Million subscribers users .
- 5. Non Profits onSocial Media Revealing statistics about Non Profits Using Social Media: 98% use Facebook 74% are on Tweeter 66% have a Presence on You Tube 48% have LinkedIn Organization/Business Profiles 32% have Flckr accounts 26% now use Google+ .
- 6. Your Website Your MainChannel for Connectivity .
- 7. GIVE YOUR AUDIENCE WHAT THEY WANT ONLINE Clearly convey the results of donor support. Tell compelling stories of success. Your messaging: Help, provide value, be a resource. Ask what your supporters like or want to hear about. What posts receive the highest engagement? e.g. Images, links, videos, posts Communicate online with other industry groups. Create opportunities to share information online. Provide opportunities to donate online on birthdays or in memory of… .
- 8. “Success in SocialMedia takes design, intent and relentless pursuit of opportunities even when they are elusive.” Brian Solis .
- 9. SOCIAL MEDIA TOOLS FOR NON PROFITS .
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- 11. About Causes.com “Any Guidestar-verifiedand active 501(c)3 nonprofit can collect donations through causes.” 153 million people around the world use the app. 1 billion actions have been taken. .
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- 13. Mobile Apps Mobile Fundraising campaign: MGive Promote Your Organization’s Volunteer Opportunities .
- 14. Integrating Mobile Campaignswith Social Media .
- 15. Use All AvailableChannels .
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- 18. Google for NonProfits .
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- 20. Free Tracking Tools Hootsuite Google Analytics Social Mention Monitter Wildfire Seesmic Social Bro Topsy Klout Peer Index Addictomatic Plagtracker Google Alerts Google Trends Technorati .
- 21. Effective on Social Networks It’s about sharing, discussing, not broadcasting. Cross reference between website and social channels, use sharing buttons. Make social media a dedicated job in your organization. Set up rules for engagement. Get more staff involved. Create alerts e.g.Google alerts to monitor perception and news. Consider creating an advertising budget for social media. Crowdsource, Facebook surveys. Ask followers to: Please Retweet your messages. Make content visually appealing. .
- 22. Thank You forthe Invitation! Yolanda M. Finley @PRFocused Info@prfocused 973-220-1303 .